Enhancing the Communication Efficiency of Chinese Civilization (New Discussion) Construction | Culture | Communication
One important aspect of promoting cultural confidence and self-improvement, and forging new brilliance in socialist culture, is to enhance the dissemination and influence of Chinese civilization, and promote Chinese culture to better go global.
Currently, emerging technologies such as big data, cloud computing, artificial intelligence, and virtual reality are constantly changing the pattern of information dissemination, and "integrated media", "all media", and "intelligent media" are rapidly iterating and upgrading. The deep correlation between the real world and virtual space has led to comprehensive changes in product forms, user distribution, and industrial models, promoting the trend of digital media formats and providing new avenues and opening up new spaces for enhancing the international dissemination efficiency of Chinese civilization.
Extract and showcase the spiritual symbols and cultural essence of Chinese civilization, and construct a systematic digital resource matrix. There are many important elements in the excellent traditional Chinese culture, which together shape the outstanding characteristics of Chinese civilization. At the academic level, the connotation, scope, and value of Chinese civilization should be sorted out to provide a theoretical basis for establishing the classification of digital resources of Chinese civilization. At the same time, it is necessary to strengthen the digital infrastructure in the cultural field, that is, to scientifically and reasonably integrate and integrate traditional cultural archives based on the integration of data collection, distribution, and transmission standards. In the practical dimension, actively utilizing the new generation of digital technology to build a knowledge fusion system in the digital space, laying the foundation for the construction of a systematic digital resource matrix.
Utilize the audiovisual content ecosystem to assist in building Chinese discourse and narrative systems. From the construction of digital resources to the practice of audio-visual content, it is a process of transforming and landing the dissemination of Chinese civilization from abstract to concrete, from solid to activated. Hiding "culture" in "narrative" and embodying content that embodies national spirit and cultural characteristics as vivid and vivid digital audiovisual products can better cross national borders and language barriers, playing a role in turning spring breeze into rain and moistening things silently. Specifically, utilizing the new generation of digital technology to create diverse forms of audiovisual texts, allowing Chinese civilization to achieve digital twins in the virtual world through digital embodiment and other forms, and developing Chinese civilization IPs throughout the entire chain will help tell the story of China well, spread the voice of China well, and showcase a trustworthy, lovely, and respectable image of China.
Expand communication channels and channels by linking users through platform collaboration and cross screen dissemination. In the communication context where all things are media and the virtual reality is isomorphic, we should integrate different communication subjects and different communication modes to realize transnational allocation of resources, cross screen communication of products and cross-border creation of values. Reasonably utilizing intelligent algorithms and other technologies, accurately grasping the characteristics of high stickiness, deep social interaction, and strong interaction of users, and matching the differentiated needs of user audiovisual consumption. Especially, it is necessary to understand the media usage habits and content selection preferences of young people in various countries, study their characteristics in audio-visual texts, narrative forms, and aesthetic tastes, and carry out precise distribution of audio-visual content in a localized, embodied, and personalized manner, in order to effectively enhance the international influence of Chinese culture.
Chinese path to modernization is a kind of modernization in which material civilization and spiritual civilization are coordinated. China is increasingly approaching the center of the world stage and needs to form an international discourse power that matches its comprehensive national strength and international status. By making good use of digital audio-visual means, we will add digital wings to enhance the dissemination and influence of Chinese civilization, continuously deepen cultural exchanges and mutual learning, and enable Chinese civilization to be better recognized, recognized, and recognized globally.