Economic Daily Jin Guanping: Unleashing the Potential of Automobile Consumption Automobile | Consumption | Potential
From June to December this year, the Ministry of Commerce will organize the "Hundred Cities Linkage" Automobile Festival and the "Thousand Counties and Ten Thousand Towns" New Energy Vehicle Consumption Season. This move is conducive to further promoting automobile consumption and driving the release of greater consumption potential.
Since the beginning of this year, China's consumer market has shown a good recovery trend and increased market vitality. However, the current consumer willingness and confidence of residents still need to be improved, and the consumption environment still needs to be improved. To consolidate the foundation for the recovery of the consumer market, it is necessary to further promote the implementation and effectiveness of relevant consumer promotion policies, as well as to boost bulk consumption.
The automobile industry is an important pillar industry of the national economy and an important area for driving domestic demand and expanding consumption in China. Since last year, the automotive consumer market has experienced fluctuations due to factors such as the pandemic and the withdrawal of relevant support policies. Regarding this, relevant departments attach great importance to it and have successively introduced several measures to revitalize the circulation of automobiles and expand automobile consumption. Various regions have also actively launched supporting measures. With the effective implementation of a series of policies, automobile consumption has gradually rebounded. In the first five months of this year, the cumulative sales of automobiles reached 10.617 million units, a year-on-year increase of 11.1%, and the cumulative production and sales growth rate continued to expand compared to the first four months.
However, it should also be noted that China's automotive market is still in a slow recovery stage, the industry is still facing significant pressure, and the level of enterprise efficiency is at a low level. The task of achieving the annual stable growth target is arduous, and comprehensive measures need to be taken to further restore and expand demand, continuously tap into the potential of automobile consumption, and promote stable industry growth.
The series of activities launched this time have their own characteristics and are highly targeted. The "Hundred Cities Linkage" Auto Festival focuses on establishing a list of key activities for "Hundred Cities Linkage", focusing on promoting car consumption throughout the entire chain, and strengthening support for car purchase preferential policies; During the "Thousand Counties and Ten Thousand Towns" new energy vehicle consumption season, a series of activities will be held to promote suitable road models to rural areas, promote the sinking of after-sales service networks, and promote the improvement of rural charging infrastructure.
While carrying out relevant activities well, attention should also be paid to solving some practical problems faced by expanding automobile consumption. Firstly, we need to ensure the implementation of policies. Intensify supervision on the implementation of policies and measures to promote automobile consumption, timely promote local good experiences and practices, and ensure that policies are implemented and effective. Secondly, we need to focus on improving measures. Efforts will be made to break through the bottlenecks and difficulties in the circulation of automobiles, and promote the consumption of automobiles in a tiered and circular manner. Once again, we need to focus on optimizing the environment. Relevant departments should collaborate to support the construction of charging and parking facilities, improve the level of automotive consumer financial services, and continuously optimize the automotive consumption environment. In addition, we should focus on improving the system. Promote the sustained and healthy development of the automotive consumer market.
In summary, we need to connect the entire chain, channels, online and offline, further improve the consumption environment, innovate and expand consumption scenarios, enhance residents' willingness to consume, and unleash the potential of automobile consumption.
Source/Economic Daily
