Economic Daily: Is Zibo Barbecue "Cold" as Before. When Traffic | Network | Economic Daily
Recently, some people on the internet have been saying that Zibo barbecue has "cooled down" due to three reasons: firstly, a decrease in customer traffic; secondly, some barbecue shops have started to transfer storefronts; thirdly, the popularity of online searches has declined significantly.
Rather than saying "cool", it is more like returning to normal. At present, although Zibo barbecue has cooled down, it does not mean there is no heat. The owner of the barbecue restaurant reported that although the current passenger flow is not as high as the peak period in April and May, it is still much higher than before it became popular; Although the booking volume of hotels and homestays has declined, the recent booking situation for the Dragon Boat Festival holiday is still quite impressive. It can be seen that the heat of barbecue is still warming the many business owners in this city.
The booming popularity of Zibo barbecue has attracted many newcomers. According to data, from March 1st to June 18th, there was a sharp increase of 694 barbecue related enterprises in Zibo, including veterans in the catering industry and newcomers who were attracted by traffic. Under the baptism of the market wave, shops with flavors and services that always maintain a high level of customer flow; There are also those who lack stable customer sources and good word-of-mouth support, and can only transfer their storefront.
Zibo barbecue has become a phenomenon level "national feast", which is the result of factors such as spontaneous promotion by tourists, rapid response from the government, and active maintenance by citizens. The assistance of online traffic cannot be ignored.
The speed of Internet creating hot spots is often very fast. The online "tsunami" like traffic is transformed into the offline passenger flow in a short time, which tests the city's ability to provide a perfect business reception environment and high-quality public services. Once it cannot bear the expectations of tourists, the voice of praise may turn into complaints, which is a test that all internet famous cities need to face. In addition, the Internet traffic economy is characterized by rapid renewal and short life cycle. Not only in Zibo, but also in other internet famous cities, the popularity is difficult to maintain at its peak. The change of "you sing and I appear" is not uncommon in the online space. When the flow of traffic recedes, how to cultivate new drivers of sustainable development is another test question for internet famous cities. A single barbecue may not be able to meet the differentiated and diversified leisure tourism experience needs of tourists. Digging deeper into tourism resources, enriching the supply of tourism products, and injecting culture into tourism are all aspects that need to be explored.
A nationwide barbecue has brought more people to know Zibo, and its good consumption environment and high-quality public services have made it famous far and wide. For this newly emerging internet celebrity city, people's continuous attention is the most valuable asset for the long-term development of Zibo.
