Drama Festival Commercial Stage | Space | Drama
The music played softly and sadly, and the faint lights cast the actors onto the edge of the stage. They tried to get closer to each other, but were pushed away by invisible forces. At this moment, it seemed like they were frozen in the torrent of time - this was a scene in the opening play of the 2023 Anaya Theatre Festival, "A Time Like a Strange Road.".
In Qinhuangdao, Hebei, Meng Jinghui's annual new drama "Twelve Love Poems" premiered at the largest seaside open-air theater in China - Anaya Lonely Outer Theater. Together with the entire audience, they experienced the tide, sea breeze, and night; Appreciating "Romeo and Juliet by the Sea", the audience shares food and embraces goodbye at the 3am seaside theater. The aggregation of public space, private space, and imaginative space forms the unique venue of the Anaya Theatre Festival.
110 performances, 15 theaters, over 50000 spectators, 300000 tourists... This is the 11 day 2023 Anaya Drama Festival.
Starting from 2021, the Anaya Theatre Festival has become one of the most important artistic activities in the Anaya community, attracting a large number of artists, audiences, and media every year. When cultural tourism and art collide at the seaside in Anaya, the community finds a new way of industrial expression: to continuously meet the spiritual and cultural needs of the people and the needs of a better life through artistic practice, thereby promoting the development of local cultural tourism industry.
The biggest feature of Anaya Cultural Tourism is not just the theater festival, but also the collision of new expressions of community culture in the name of art. The former Anaya was just one of the many unsold properties along the Beidaihe River. In 2013, Anaya began collaborating with renowned architects to promote highly designed buildings to the public.
In 2015, the video "The Lonely Library in China" successfully gained popularity with 600 million views on the entire network. The landmark Lonely Library continues to break visiting records, and landmark buildings such as the Lonely Library and the Sea Hall still maintain a high appearance rate on major media platforms to this day.
In the following years, Anaya entered the creative stage of brand content from the construction production stage. Through the "long tail effect" of various cultural activities, the connotative deep development of cultural tourism resources can be achieved. From literary festivals, music festivals, film to drama festivals, from Cui Jian, Pu Shu, Xu Wei to Li Jian, from literature, poetry, music, drama, architecture to fashion, Anaya holds over 1500 cultural and artistic activities every year, constantly touching and inspiring more diverse cultural experiences. Anaya's unusual cultural and tourism integration model has grown into a noteworthy industrial phenomenon.
The production of these artistic contents gathers, ushering in an annual offline clocking flow of more than 400000 people, and the residential price is 2 to 3 times higher than the surrounding buildings. Anaya has become the growth pole of the local regional economy. At the same time, Anaya has also transformed this rich content creation into a lifestyle construction. By introducing supporting product formats such as catering, retail, community, real estate sales, homestay operations, and services, we aim to create avant-garde communities, create new intimate relationships, and create the lifestyle that urbanites aspire to.
"In the hustle and bustle of hustle and bustle, let us not forget the tranquility of silence." American writer and poet Max Elman wrote in "What the Heart Needs. Finding a place for the soul is a common spiritual pursuit among modern urbanites. When the vast waters of Anaya merge with art, building a bridge between nature and humanity, it directly breaks through the boundaries of traditional stages and constructs its unique symbolic landscape, virtual landscape, and spiritual landscape in exotic and daily living spaces.
From internet celebrity architecture to content creation, and then to sustained cultural output, Anaya meets the high-level needs of residents and tourists through diversified product formats. When people walk in the early morning seaside market to buy fresh seafood, vegetables and fruits, sit at a street corner caf é to taste Italian coffee, enjoy the dazzling stage on the beach, and gather in the seaside bar for celebration, Anaya has become a lifestyle brand with emotional value.
When we try to communicate with the world through different artistic expressions, Anaya allows us to gaze at each other and feel resonance in art and life.
