Dragon Boat Festival cultural and creative trend, traditional culture innovation expression products | innovation | culture
CCTV News: Traditional Culture, Innovative Expression. This year's Dragon Boat Festival, cultural and creative products from various regions are very popular, and people feel the innovative vitality of China's excellent traditional culture in the rich and diverse Dragon Boat Festival cultural and creative products.
Wearing sachets, wearing sachets, this Dragon Boat Festival holiday, creative cultural and creative products are popular in Hangzhou. Like this sachet, despite its small size, it combines three intangible cultural heritage elements: the fabric is woven from Zhejiang's local cloth, embroidery comes from the traditional techniques of Qinghai embroidery women, and patterns such as wooden boats and open mouth laughter are selected from the folk song collection "Poya Songs" that has been passed down in Yunnan.
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The first batch of over 4000 small sachets were sold out before the Dragon Boat Festival, and in the past two days, more than 10000 were produced locally.
Small objects and big culture, the Dragon Boat Festival cultural and creative activities continue to be inherited and innovated in various places. The newly launched "Duanyang Bottle An Zongxiang" gift box by Suzhou Museum is inspired by the cultural relic "Duanyang Ink Flower Scroll" in the museum's collection. The cultural and creative products in the gift box, such as Duanyang bottle pendant, Xiaochenguang Zongzi candy wallet, have sold more than 20000 pieces in total. In this ceramic museum in Xi'an, several cute "auspicious beasts" like Aihu are very popular. Although these little tigers may seem imposing, their inspiration actually comes from the intangible cultural heritage project Guanzhong Huamo.
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In Beijing, colorful ropes symbolizing the five colors of east, west, south, north, and center have also become new fashion accessories. In recent days, not only have cultural and creative products related to colorful ropes been selling well online and offline, but many citizens have also specialized in learning the art of knotting and weaving.
In the ancient Miluo River in Hunan, various cultural and creative products such as bookmarks, oil paper umbrellas, and dough kneading figurines have incorporated the image of Qu Yuan, becoming a way for people to commemorate him and express their patriotism.
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