"Dragon Boat Economy" Boosts Dragon Boat Festival Consumption Dragon Boat Pool | Citizens | Economy
During the Dragon Boat Festival, dragon boat races are held in many parts of the country. The 2023 Chinese Dragon Boat Competition will be held in Puxia River Dragon Boat Pool of Fuzhou Strait International Convention and Exhibition Center, attracting a large number of citizens to watch the competition. Recently, there have been multiple dragon boat races held in Zhenhai District, Ningbo City, among which the "Together Walking" dragon boat race for the Asian Games held by Jiangang Lake in Luotuo Street is particularly eye-catching.
Dragon boat racing not only has profound cultural connotations, but also gives birth to a unique "dragon boat economy". The location of the Dragon Boat Race, Jiangang Lake, is located in the central urban area of Zhenhai, with commercial clusters on both banks of the lake. "According to preliminary estimates, only around the viewing area and China-Chic Market Area, nearly 10000 people came to watch and play, and more than 500000 people played live and follow-up promotional videos during the event and the event, which will drive consumption," said the relevant person in charge of Camel Street. During the dragon boat race, the daily revenue of catering operators in the commercial district on the north bank of Jiangang Lake was about 30% higher than usual.
Sanxi Village in Changle District, Fuzhou City has also tasted the sweetness of "dragon boat economy". "Since ancient times, dragon boat racing has been unique to the Sanxi Night Race." This describes the night race dragon boat that Sanxi Village has been following for hundreds of years. To this day, the dragon boat night crossing in Sanxi has a more cultural atmosphere. Last year, the online live broadcast of the night dragon boat race in Sanxi Village attracted over 28 million views across the entire network, igniting the local tourism industry.
The reason why "dragon boat economy" can become a climate cannot be separated from the guidance and cultivation of local areas. At present, Fuzhou is vigorously carrying out traditional dragon boat manufacturing, research and development of new dragon boat yachts, inheritance and protection of dragon boat culture, and dragon boat sports events, continuously integrating the dragon boat industry chain. Since the beginning of this year, Fuzhou City has carried out various forms of dragon boat series events in water areas such as Guangminggang in Taijiang District and Liuhuaxi in Cangshan District, establishing the brand of dragon boat sports in Fuzhou. Fuzhou is gradually building a standard system for the research and development, design, production, manufacturing, and sales promotion of dragon boat products, dragon boat clothing, and cultural and creative souvenirs, expanding cultural and creative activities and product sales formats, and enriching the dragon boat industry chain.
Dragon boat races have become an effective carrier for accelerating the integration of culture, tourism, and sports in various regions, and stimulating urban economic vitality. During this year's Dragon Boat Festival, Zhenhai District also held folk activities such as the Jiulong Lake Dragon Dance Hero Festival and Xiepu Boat Drum Festival. Through two-way drainage, traditional culture is inherited while further stimulating economic vitality.
"In the process of promoting the construction of national sports consumption pilot cities, the value orientation conveyed by the dragon boat race has attracted a large number of audiences, especially the attention and participation of young groups, which will further enrich the content of sports consumption, expand the space of sports consumption, and stimulate market vitality and sports consumption vitality." Lin Yuan, President of Fujian Dragon Boat Association, believes that through more experiential and dynamic cultural activities, we should create closer and more diversified cultural marketing channels, strengthen the integration of dragon boat and cultural tourism industry, and promote the vigorous development of "dragon boat economy.