Does "Er Chuang" really count as infringement?, Announcement on Bilibili's Further Infringement Dispute | Shanghai Kuanyu Digital Technology Co., Ltd. | Erchuang
Recently, the video barrage website Bilibili's affiliated companies Shanghai Kuanyu Digital Technology Co., Ltd. and Shanghai Huandian Information Technology Co., Ltd. have added multiple court hearing announcements. According to Tianyancha, Bilibili has been sued by Hangzhou NetEase Cloud Music Technology Co., Ltd., Beijing iQiyi Technology Co., Ltd., and others for infringement of work information network dissemination rights, copyright ownership, and infringement disputes.
In recent years, Bilibili has repeatedly been embroiled in infringement disputes. Among them, the "second creation" video is the most controversial content. What exactly constitutes infringement in "second creation" videos?
Bilibili is embroiled in another infringement dispute
Hangzhou NetEase Cloud Music Technology Co., Ltd. and Shanghai Kuanyu Digital Technology Co., Ltd. have announced a new court hearing for the infringement of the right to network dissemination of work information. The plaintiff is Hangzhou NetEase Cloud Music Technology Co., Ltd. The case will be heard in the Yangpu District People's Court of Shanghai on September 5th.
Beijing iQiyi Technology Co., Ltd. and Shanghai Kuanyu Digital Technology Co., Ltd., as well as Shanghai Huandian Information Technology Co., Ltd., have announced three new court hearings regarding the infringement of work information network dissemination rights, copyright ownership, and infringement disputes. The cases will be heard at the Pudong District People's Court in Shanghai at 9:00 am on September 6, 14:00 on September 6, and 14:00 on September 14, respectively.
In addition, Jiecheng Huashi Wangju Cultural Media Co., Ltd., Beijing Dream Star Art Cultural Media Co., Ltd., Shanghai Lingyue Cultural Media Co., Ltd., and others have also sued Shanghai Kuanyu Digital Technology Co., Ltd. in court for infringing on the network dissemination rights of their works. According to public information, all relevant cases will be heard in September.
Li Hongjiang, Executive Partner and Director of the Intellectual Property Business Committee of Beijing Guantao Zhongmao Law Firm, stated in an interview with China News Service Guoshi Direct that Bilibili may constitute infringement in two situations: firstly, Bilibili itself uses the involved works on Bilibili without permission, which does not meet the requirements of reasonable use; The second issue is that Bilibili users use the involved works on Bilibili without permission, which is not in line with reasonable usage. Bilibili knows or should know that the user has committed infringement but has not deleted the infringing works or disconnected the links.
This is not the first time Bilibili has been sued, as it has been repeatedly surrounded by infringement. According to Qichacha, as of now, there are 2192 cases with Shanghai Kuanyu Digital Technology Co., Ltd. as the defendant, of which more than 90% are cases of infringement.
Does "Er Chuang" really count as infringement?
Among the numerous infringement disputes on Bilibili, whether "Er Chuang" videos constitute infringement is the most controversial topic.
In recent years, more and more UP creators have engaged in secondary creation and commentary based on movies, anime, and other content, attracting a large number of users. However, the resulting copyright disputes have also increased.
In April 2021, more than 70 film and television companies, video platforms, and film and television industry associations issued a joint statement calling on short video platforms and public account producers to respect originality and protect copyright, and not to engage in unauthorized editing, cutting, moving, and dissemination of related film and television works.
But after the statement was issued, a group of netizens expressed that many dramas were both lengthy and lengthy, and they were more willing to watch "second creation" videos. Some netizens also said that many times, it is because they have watched videos of "Er Chuang" that they are favored, and they will only pursue dramas, and even open VIP video platforms for this reason.
Does "Er Chuang" video really count as infringement? Luo Xueming, member of the Expert Committee and Chief Expert of Guangdong Modern City Industrial Technology Research Institute, stated that on the one hand, the creation of "second creation" videos is based on original knowledge achievements, which may constitute infringement of the original content; On the other hand, high-quality "second creation" can trigger a siphon effect, which plays a role in attracting traffic to the original video. Some small and medium-sized film and television companies also collaborate with "second creation" producers to market their original works.
But the awkwardness in practice is that if the original video is lukewarm and not popular, the original may hope to make a "second creation" of it; Once "second creation" videos achieve good dissemination results and generate economic benefits, original content may be sued for infringement. In addition, "Er Chuang" UP owners may also attract users and business opportunities from the original platform to Bilibili.
There are also certain difficulties in determining whether "second creation" constitutes infringement.
An Wensen, a partner at Baichen Law Firm, stated that in terms of infringement determination standards, "Er Chuang" videos are consistent with videos that are directly "moved". However, in general, the difficulty of determining whether "Er Chuang" infringes is much higher than "moved" videos. In practice, there is no clear and consistent definition of the infringement nodes in "second creation" videos, which requires platforms such as Bilibili to strengthen the quality of review through various technical means or systems.
Li Hongjiang introduced that Article 20 of the Copyright Law stipulates the situation of reasonable use, such as using works already published by others for personal learning, research, or appreciation; Or to introduce, comment on a certain work or explain a certain issue, appropriately citing other people's published works in the work is considered a reasonable use. In the case of reasonable use, if the second creator specifies the author's name or the name of the work, and does not affect the normal use of the work, it must also reasonably harm the legitimate rights and interests of the copyright owner.
In Luo Xueming's view, infringement disputes are actually a process of competition and game between various music and video platforms, dividing users and advertisements, and it is difficult to come to an end in a short period of time.