Diversified profit channels, tourism+live streaming has become popular! Tour guides and tourism companies are all entering the industry. Influencers | Consumers | Enterprises
In recent years, "cultural and tourism experts" who create cultural and tourism content on short video platforms have been very popular among consumers, with millions of them. Many tour guides, travel agencies, and others have joined live streaming.
Ma Lijie is a bilingual tour guide in Shanghai who has been working as a tour guide for nearly ten years. At the beginning of this year, she started trying live streaming and started broadcasting near the Bund. Within six months, her fan base reached 48000.
In the live broadcast room, many netizens participated in the interaction. "How much is the ticket price of the Oriental Pearl TV Tower", "Is there a light show on the Bund", and "What is the best perspective of the three piece set" will be answered one by one by Ma Lijie. In addition to personal tour guides doing tourism live streaming, some travel agencies also actively expand their business through live streaming.
![Diversified profit channels, tourism+live streaming has become popular! Tour guides and tourism companies are all entering the industry. Influencers | Consumers | Enterprises](https://a5qu.com/upload/images/417a298f130902804896a9026aac5ed0.jpg)
Tourism live streaming, due to its social media attributes, allows tour guides to directly understand the demands of tourists and provide corresponding tourism services. The promotion of tourism information in live streaming can also better attract consumers.
Industry insiders say that under the promotion of live streaming, the cultural and tourism industry will usher in more development opportunities.
Sun Yunlong, Deputy Director of the Department of Tourism at Fudan University: It has brought many new additions to our country's tourism industry, such as the increase in employment opportunities, which can attract diverse and personalized needs, and is also a good thing for the development of destinations.
![Diversified profit channels, tourism+live streaming has become popular! Tour guides and tourism companies are all entering the industry. Influencers | Consumers | Enterprises](https://a5qu.com/upload/images/04ebdd819e198183868fa93bf6f89e00.jpg)
Increasing profit channels and diversifying income for "cultural and tourism experts"
The form of "live streaming+cultural tourism" injects new momentum into the tourism market and is widely popular. Many tour guides and tourism companies have also joined the live streaming army. How do they make profits? Is it sustainable?
The reporter found that on short video platforms, many tourism anchors add shopping carts and sell tourism products, such as group tours in some scenic areas, and can directly book homestays, train tickets, etc. in the live broadcast room.
![Diversified profit channels, tourism+live streaming has become popular! Tour guides and tourism companies are all entering the industry. Influencers | Consumers | Enterprises](https://a5qu.com/upload/images/3829edf90ab577dd4d6a67c0e7797833.jpg)
At a travel agency in Shanghai, the person in charge told reporters that after launching live broadcasts, they often receive some "private customization" needs. After analyzing these needs, the company has developed targeted projects such as "pet tours", "parents tours", and "parent-child tours", and the business scope continues to expand.
Overall, with the support of live streaming, the income of cultural and tourism influencers and travel agencies is more diversified: some cultural and tourism anchors with unique content and attracting traffic will receive platform rewards, and consumers can increase their sales volume by purchasing tourism products based on links. And with more fans, they become "tourism experts" and even receive work on promoting and promoting scenic spots.
Sun Yunlong, Deputy Director of the Department of Tourism at Fudan University: The digital economy has generated many new production methods and profit models. I believe that the impact or restructuring of this new technology on the tourism industry will help it better enter the logic of high-quality development.
![Diversified profit channels, tourism+live streaming has become popular! Tour guides and tourism companies are all entering the industry. Influencers | Consumers | Enterprises](https://a5qu.com/upload/images/77e6e70fe71805d1503e752c85e832e5.jpg)
However, insiders also said that because of the mixed information on the Internet, consumers should understand from all sides and make comprehensive judgments to avoid "impulsive orders" in the live broadcast room. When choosing tourism products, it is even more important to distinguish and understand relevant qualifications, after-sales service, etc., in order to better protect one's legitimate rights and interests.