Direct sealing, new rules of Tiktok are coming! This situation does not warn the screen | conflicts | new regulations

Release time:Apr 14, 2024 13:25 PM

"Shut up, did I let you talk?"

"What level of rank do you dare to touch me?"

Recently, a live streamer made insulting remarks and broadcasted violent conflict scenes, misleading a large number of netizens to watch and comment. After investigation, it was found that the anchor team deliberately fabricated scripts to create the illusion of "driving people" and "hitting people" in order to attract attention. At present, the suspect Luo and three others have been administratively detained by the public security organs in accordance with the law on suspicion of disrupting public order.

In recent years, outdoor live streaming has become one of the new ways to drive cultural and tourism in various regions. However, there are also some vulgar and vulgar outdoor performances, which not only disrupt public order but also cause negative social impacts. Local government departments and online platforms have begun to collaborate on governance related behaviors.

Direct sealing, new rules of Tiktok are coming! This situation does not warn the screen | conflicts | new regulations

On August 2, Tiktok Live released the Management Specification for Outdoor Live Broadcasting. The new regulations mention that platforms will no longer issue warnings or other reminders regarding vulgar matchups, vulgar PK, and malicious hype. Depending on the severity, live streaming permissions will be directly banned for short-term or long-term.

Tiktok Releases New Rules for Outdoor Live Broadcasting

In public, slapping the buttocks and pouring cold water on the body... Some anchors staged a similar "plot".

The above outdoor live broadcast footage involved in the case

Jimu News reporters have noticed that these types of live streaming or video venues are usually chosen in bustling commercial districts, tourist attractions, and other places with high traffic. By creating verbal conflicts, stimulating interactive games, and striking up and chasing passersby, the goal of attracting traffic is achieved.

On August 2, Tiktok Live released the Management Specification for Outdoor Live Broadcasting, further strengthening the management of live broadcasting accounts and content, and strictly rectifying the disorder of outdoor vulgar live broadcasting. The platform will no longer issue warnings or other reminders regarding vulgar chat ups, vulgar PK, and malicious hype. Depending on the severity, the platform will directly impose short-term or long-term bans on live streaming permissions.

Related behaviors include but are not limited to hitting up and filming without the other party's consent, and persistently pursuing or secretly filming; Execute stimulating interactive games and deliberately create a vulgar PK atmosphere in live PK; Drive a negative live broadcast atmosphere through methods such as scheduling, and attract users to watch online or offline.

In the new regulations, Tiktok Live also launched a civilized live broadcast initiative, reminding the anchor to observe public order when broadcasting outdoors, stay away from roads, overpasses, tunnels and other open road areas with traffic as far as possible, and avoid loud live broadcast in residential living areas at night.

More than 200000 vulgar live streaming accounts punished

The "internet celebrity" who gained popularity through "vulgarity, vulgarity, and vulgarity" has always been the focus of online rectification.

On July 5th, the Central Cyberspace Administration issued a notice on strengthening the management of "self media", which mentioned that website platforms should cancel or not grant profit-making rights to "self media" that create vulgar personas, violate public order and good social image, and engage in malicious marketing through multi account linkage to speculate on social hot topics.

According to the punishment publicity of Tiktok Live, from May 2023 to now, Tiktok Live has taken regular inspection, centralized rectification and other methods, and punished more than 200000 accounts involving outdoor vulgar live broadcast. The release of new regulations for Tiktok outdoor live broadcast will further effectively curb the chaos of outdoor live broadcast by taking effective measures of "no warning, direct closure".

At the same time, in order to effectively address issues such as vulgar outdoor live streaming, local government departments have also attempted to establish online and offline linkage governance mechanisms with platforms. Taking Changsha as an example, in recent years, some online anchors have carried out "outdoor live streaming PK" in places such as the May Day commercial district and the Xiangjiang scenic belt, among which there is uncivilized behavior of using vulgar and vulgar actions to attract attention and exchange traffic. By improving the joint mechanism of network ecological governance, Changsha, together with Tiktok, has jointly remedied the disorder of outdoor live broadcasting.

Outdoor live streaming footage in Changsha

For example, in March this year, relevant departments in Changsha discovered during inspections that two online anchors engaged in vulgar behavior during outdoor live broadcasts. After the clue was submitted to Tiktok Live, the platform immediately blocked 8 accounts of the two anchors.

According to statistics, since March this year, Tiktok Live has cooperated with relevant departments in Changsha to reclaim the rights of 230 outdoor anchors for live broadcast indefinitely.

Partial penalties for users are as follows:

Netizens have also expressed their support for the ban!

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