Digital Technology Brings Traditional Culture to Life: A New Model | Digital | Technology
The holographic image of "Ni Shang Yu Yi Wu", the naked eye 3D screen of the "Sheng Tang Tian Tuan" IP image, and the immersive viewing of the ancient city through "drone+VR"... The multidimensional empowerment of new technologies continuously creates new cultural and tourism scenes in the ancient city of Xi'an, enriching new formats, models, and consumption of cultural and tourism. As a hot search city for cultural tourism, the frequent emergence of Xi'an's cultural and tourism industry is due to its rich historical and cultural resources, as well as its efforts in digital construction.
Now go to the Museum of Emperor Qin Shihuang's Mausoleum. The Terra Cotta Warriors are no longer "only visible from afar". VR technology enables tourists to incarnate the Terra Cotta Warriors and feel the majesty of the Terracotta Warriors thousands of years ago. In 2019, Xi'an Visual Perception Network Technology Co., Ltd. collaborated with the Qin Shi Huang Mausoleum Museum to build the first VR cinema in the domestic cultural and museum industry. It combines the new immersive experience model of digital multimedia smart tourism with the creative innovation of public cultural spaces in historical venues, and uses "Museum+Technology+Creativity" to achieve the wish of tourists to fight alongside the Qin army more than two thousand years ago. In order to meet the diversity of the museum's global visitors, the film contains Chinese, English, Korean and Japanese languages, so that tourists at home and abroad can experience and understand the Terra Cotta Warriors and the culture of the Qin Dynasty in an all-round way.
The creation of immersive scenes cannot be separated from the use of immersive facilities. In the Daming Palace National Heritage Park, the mysterious veil of unparalleled singing and dancing is revealed through the holographic image "Revival" of "Ni Shang Yu Yi Wu". Under the AI holographic image, the "Revival" of Li Shimin personally tells visitors about the glorious history of Daming Palace. The panoramic view of the four seasons is restored through multimedia animation methods to recreate the four seasons of Daming Palace... Empowered by technology, it provides visitors with a stunning and realistic visual experience. At the Hanyuan Palace site, the display method of site restoration also adds a "technological flavor". Through fixed installation facilities and specific observation angles and distance points, 3D restoration color images of the Hanyuan Palace, Xuanzheng Palace, and other sites are presented visually in equal proportions to tourists, creating an immersive scene and new experience for tourists in the prosperous Tang Dynasty.
Digital technology can not only provide new opportunities and give new life to the protection of archaeological sites, but also maintain their long-standing vitality and attractiveness. The application of digital technology also deeply integrates the concept of smart services into the cultural and tourism industry in Xi'an, synchronously improving the tourism and entertainment experience of tourists. Traveling, using mobile phones to meet the needs of attractions, tickets, navigation, catering, accommodation, etc. may seem simple and ordinary, but it is supported by a complex system of scientific applications. On May 19th, Xi'an Silk Road Smart Technology Co., Ltd. officially launched the "Enjoy Xi'an" mini program, which brings together high-quality cultural and tourism resources and services in Xi'an into one platform, providing tourists with a one-stop cultural and tourism experience of "eating, staying, traveling, shopping, and entertainment". Through cloud computing, big data, video interaction, cultural and tourism digitization, virtual reality and other technologies, it provides intelligent services for the entire journey of tourists. The company has developed a smart cultural and tourism industry operation platform based on 5G applications, which has currently served the daily management of multiple scenic spots inside and outside Shaanxi Province.
In the new era of digital development, bringing to life relics displayed on vast land, cultural relics collected in museums, and cultures written in classics requires the innovative empowerment of digital technology. The new characteristics of digital tourism, such as unlimited resources and boundless time and space, will make the cultural tourism industry more diverse in form, diverse in formats, and more convenient in services, achieving high-quality integrated development of Xi'an's cultural tourism industry.