Digital technology brings new gaming experience services | Digital | Technology

Release time:Apr 14, 2024 10:44 AM

Tourists are visiting a special exhibition on the aggregation of data on scattered cultural relics in the Longmen Grottoes at the Luoyang Museum. Photo by Zhang Yixi

You don't need to swipe your card or take out your phone, and you can scan your palmprint to enter and exit the Beijing Metro Daxing Airport Line; The smart window on the Hangzhou subway in Zhejiang displays the subway lines and local cuisine in real-time... It is currently the peak season for travel, and many tourists have found that digital technology is accelerating its penetration into the tourism industry, making the travel experience very different. Experts believe that the widespread application of technologies such as artificial intelligence, big data, and cloud computing has accelerated the digital transformation of the tourism industry, which is fully reflected in transportation, accommodation, and scenic spots.

Practical smart navigation function

Nowadays, digitalization is accelerating its integration into every aspect of people's travel. Take museums around the world as an example, digital technology helps these popular check-in areas provide tourists with a richer experience. Recently, the representative cultural relic in the collection of the National Museum of China, the Bronze Rhinoceros Zun with Gold and Silver Cloud Patterns from the Western Han Dynasty, was unveiled at the "Shuo Shuo Rhinoceros Zun" exhibition. Digital means allow tourists to deeply experience the cultural value carried by Xizun from multiple dimensions such as sight, hearing, touch, and interactive thinking.

Multiple scenic spots actively utilize digital means to optimize services. In the Longmen Grottoes in Luoyang, Henan, the cultural heritage digital twin platform provides visitors with an interactive experience of combining virtual and real, and stone carving art is presented through diversified technical means; In the ancient town of Xunzhou, Zhejiang Province, tourists can open the smart navigation system through mobile phones, WeChat official account, applets, APP and other ways, and can find scenic spots, food, shopping spots, parking lots, toilets and other locations on hand drawn electronic maps to obtain route recommendations, scenic spots voice explanation and other services.

The "2022 National Tourism Market Service Quality Improvement Report" recently released by the Ministry of Culture and Tourism shows that various regions are driving the transformation of tourism service quality improvement through digitization. Shanghai is promoting the "digital hotel QR code check-in" model, and Jiangxi has introduced an implementation plan to promote the high-quality development of the digital cultural and tourism industry, promoting the "cloud based and digital intelligent" tourism industry; Inner Mongolia has established a "Inner Mongolia Tour" platform, with multiple scenic spots and cultural venues providing reservation services. Experts believe that various regions are continuously increasing the digital content of cultural and tourism, cultural resources are entering the cloud, tourism projects are breaking through the screen and leaving the circle, sparking a wave of digital development in cultural and tourism.

Enriching cultural and tourism formats

Digital technology brings new gaming experience services | Digital | Technology

The unique peaks and rocks of Zhangjiajie, the beautiful landscapes of Guilin, and the colorful pools of Aba Huanglong Scenic Area can all be found in a certain domestic game. It is reported that the creative team took photos from Zhangjiajie, Guilin, Huanglong and other places during the development process, and also collaborated with the scenic area to launch a "from stop to go" activity. Check in points were set up within the scenic area to achieve cross-border linkage and attract players to travel and enjoy the beautiful scenery.

"Integrating culture and tourism can not only enrich the connotation of tourism, but also promote distinctive culture to the outside world. The two complement and promote each other." Wan Fang, Project Director of the Business Unit of China Software and Technology Services Co., Ltd., said that digital technologies such as 5G, artificial intelligence, big data, and cloud computing provide strong impetus for the development of the cultural and tourism industry.

Experts believe that digital technology empowers cultural tourism and plays an important role in resource activation, artistic creation, industrial integration, creative dissemination, and immersive consumption, providing tourists with efficient, intelligent, and humanized experiences and services; Digital technology can also enrich the cultural and tourism industry, revitalize content and scenarios, assist cultural and tourism enterprises in achieving digital transformation and upgrading, and enhance the governance, management, and service capabilities of the government and supply sides.

Be down-to-earth and seek innovation

The digital development momentum of the tourism industry is strong, and digital technology comprehensively empowers the creative, production, dissemination, consumption, service, and management entire chain of the cultural and tourism industry. At the same time, the young consumer group has put forward higher requirements for upgrading traditional cultural and tourism formats, innovating products and service methods. How to seize the digital wave and achieve leapfrog development in the tourism industry is a key focus of industry attention.

Wei Xiao'an, President of the Leisure and Vacation Branch of the China Tourism Association, believes that vigorously strengthening digital empowerment of cultural and tourism is the trend. However, for tourism enterprises, especially small and medium-sized tourism enterprises, mature technologies should be adopted to face the current market calmly. Don't rush to follow the trend and spend money recklessly, do what you need to do well, and seek true innovation.

Sun Hui, Secretary General of Tencent Cultural and Tourism Industry Research Institute, stated that currently, enterprises and institutions involved in the cultural and tourism industry are actively applying digital technology. However, cultural and tourism practitioners still need to have a deeper learning and understanding of digital technology. They should not only actively embrace it, but also engage in rational thinking and selection. They should take solving their own problems and enhancing competitiveness as the foundation, based on their own positioning, needs and goals, and apply digital technology down-to-earth.

Liu Shuai, an assistant researcher at the China Academy of Financial Sciences, said that the industry should improve the digital hardware and software facilities of the cultural and tourism industry, focus on exploring new paths, models, and formats for the integrated development of digital culture and tourism, guide the healthy and standardized development of digital culture and tourism, and promote the quality and expansion of digital cultural and tourism consumption. "Specifically, we can promote the high-quality development of the cultural and tourism industry by optimizing the layout of digital cultural and tourism planning, improving the service level of digital cultural and tourism platforms, and strengthening innovation in digital cultural and tourism content."

Follow official account: People's Daily Finance

Sharing for more people to see

Two women were stabbed to death and reported to have committed a crime 4 days before the follow-up visit for schizophrenia. Suspect of a bloody murder case in a Hong Kong shopping mall appeared in court today. Male | Last Friday | Murder case

According to Hong Kong's Wen Wei Po, a bloody knife stabbing case occurred at Hollywood Square in Diamond Hill last Friday. The police arrested a 39 year old man on suspicion of stabbing two young women, one of whom was stabbed over 30 times. The suspect appeared in the Kwun Tong Magistrates Court this morning. The police at the Kwun Tong Magistrate's Court temporarily charged the suspect with two counts of murder last Sunday. The suspect appeared in court this morning at the Kwun Tong Magistrate's Court. Acting Chief Magistrate Zheng Jihang, after listening to the opinions of both the prosecution and defense, decided to postpone the hearing for two weeks until 9:30 am on June 19th, waiting for two psychiatric expert reports to be obtained. The defense did not object. Zheng Jihang approved the application, and the defendant needs to be temporarily detained at Xiaolan Mental Hospital. When the suspect appeared in court, he wore black framed glasses, a light gray shirt, and camouflage green shorts, and was able to answer the judge's questions normally. accordingly

Currently, the highly anticipated summer harvest work in Henan has shifted its focus to the northern region of Henan. According to the Henan Daily client, on June 4th, Lou Yangsheng, Secretary of the Henan Provincial Party Committee, presided over a special video scheduling meeting on the "Three Summers" work in the province, listened to the situation report, analyzed and judged the situation, and arranged and deployed the next steps of work. Governor Wang Kai made specific arrangements. On the evening of May 31, 2023, in Xiafutou Village, Xuliang Town, Boai County, Jiaozuo, Henan Province, villagers braved light rain in the wheat fields to harvest wheat. Visual China Map Lou Yangsheng pointed out that the current summer harvest battle in the province has entered the decisive stage. Doing a good job in summer harvest in northern Henan Province is related to the summer grain yield and seed safety. We should focus on seizing opportunities and make every effort to organize the wheat harvesting work in the northern Henan region, minimize losses, and protect the interests of farmers to the greatest extent possible. Accurate forecasting is essential

Xinhua All Media+| Welcome home! What innovative technologies are protecting the return journey of Shenzhou 15? Spaceship | Shenzhou | Technology

On June 4th, the return capsule of the Shenzhou-15 manned spacecraft successfully landed at the Dongfeng landing site. Astronauts Fei Junlong, Deng Qingming, and Zhang Lu all safely and smoothly exited the spacecraft, and the Shenzhou-15 manned flight mission was a complete success. What innovative technologies are there to safeguard the return journey of Shenzhou 15 in this mission? On June 4th, the return capsule of the Shenzhou-15 manned spacecraft successfully landed at the Dongfeng landing site. Xinhua News Agency reporter Lian Zhen photographed that "the sky and the ground" ensure the high-precision return of spacecraft. For the Shenzhou series spacecraft, the return and re-entry GNC technology is directly related to the life safety of astronauts. Taking the success of this return mission as a symbol, China has comprehensively upgraded its GNC system since the Shenzhou-12 manned spacecraft, which features autonomous rapid rendezvous and docking, autonomous adaptive prediction and re-entry return guidance, and has completed a comprehensive update and replacement

The Chinese naval fleet has arrived! Assembly | Navy | Chinese Fleet

At noon today, a Chinese naval fleet consisting of Zhanjiang and Xuchang ships arrived at the assembly area of the "Comodo-2023" multinational maritime joint exercise. It is understood that the assembly anchorage for this exercise is 3 nautical miles long and 1.5 nautical miles wide, capable of anchoring up to 50 ships. Naval vessels from various countries participating in the exercise will also arrive at the anchorage today to complete the assembly of the "Komodo 2023" multinational maritime joint exercise, which is held every two years by the Indonesian Navy. This year is already the fourth edition of the exercise. The exercise will be held from June 5th to 8th in the city of Jakarta, South Sulawesi Province, Indonesia, including the port and sea phases. In the coming days, participating navies from various countries will participate in ship reading style search and rescue exercises, maritime interception and damage management exercises, aerial exercises, and other course objectives exercises

New comment: Donkey like "morale" limit pulls US debt "bomb" fuse hard to dismantle US | debt | morale

On the evening of June 1st, the US Senate passed a bill on the federal government's debt ceiling and budget, and the flame of the US debt bomb was temporarily extinguished at the last moment. The two parties in the United States have staged an extreme tug of war over the US debt bomb. Some experts believe that the US debt crisis is the result of the reckless politics promoted by the US dollar hegemony, and the underlying cause of this crisis is the highly polarized political system of the US. Since the end of World War II, the US Congress has adjusted the debt ceiling more than a hundred times. The recurring debt crisis will not only have a catastrophic impact on the US economy and people's livelihoods, but also continuously erode the value of US dollar assets such as government credit and US bonds, bringing significant and far-reaching impacts to the global economic landscape. 【

Important news

The boundless scenery is always new-General Secretary Xi Jinping guides the construction of digital society, review and development | education | society Unswervingly Promote and Improve the Comprehensive and Strict Party Governance System Xi Jinping | Strict Party Governance | System "Seeking Truth" magazine published an important article by General Secretary Xi Jinping "Improving the Comprehensive and Strict Party Governance System and Promoting the New Great Project of Party Building in the New Era to Develop in Depth" State | President | Xi Jinping General Secretary's thoughts are still in my mind, learning from the season | building a modern marine ranching power | developing | the ocean Leading the way with a heavy load | More vitality in opening up to the outside world, stronger momentum in science and technology innovation - Strong development momentum in the ancient capital of Xi'an Automotive | New energy | Opening up to the outside world Chinese Stars | 210 Seconds Review of the Victory of Aerospace Heroes on their Way Home! Flying | Divine Boat | Hero

Political situation

What are the remaining obstacles in the investigation and undercover investigation by the law enforcement inspection team of the Municipal People's Congress? This work evaluates that Shanghai has always been at the forefront of garbage classification | garbage | law enforcement Looking forward to the global high-quality engineering enterprise layout in Shanghai, Mayor Gong Zheng meets with the President elect of the World Federation of Engineering Organizations | Global | Quality To jointly discuss and deepen cooperation and exchange in counterpart support, Chen Jining and Nie Zhuang led a discussion on the work of the party and government delegation in Kashgar, Xinjiang Chen Jining and Gong Zheng jointly inspected and discussed, jointly serving the overall development of the country! Yin Li and Yin Yong led a Beijing delegation to Shanghai to inspect the delegation's development and overall situation Contributed about 1/4 of the GDP of Shanghai, currently with 70000 foreign-funded enterprises in Shanghai. The Youth Association of Shanghai Foreign Countries has helped each other in terms of membership and GDP The representative group of Yangpu Street helps to alleviate public concerns, with garbage belts turning back into green belts and street lights lighting up again in residential areas | Representative | Yangpu

Economics

What else can I rely on for growing vegetables?, Agricultural Experiment of a Group of Young People: Lettuce without Heaven or Earth | Physical Strength | Agriculture Very few have been rejected at once... Shanghai Automotive Engine Factory has presented 49 automotive grade chips to solicit domestic alternatives to SAIC | Netherlands | United States | Lingang Pujiang International Science and Technology City | Substitution | Import | Localization | Automotive grade chips Is there still a "flower head" in domestic blockchain?, No Bitcoin, First Blockchain Technology National Standard Released Web3.0 | Blockchain | Domestic These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International Making a dojo inside a snail shell allows the city's scraps to make a comeback. This European style garden in Shanghai used to be a "stone" on the road. Shanghai Pocket Park | Sparrow Little Dirty | Making a dojo inside a snail shell 23 industry associations (business and academic) in the Yangtze River Delta have established alliances to provide trade adjustment assistance, and the foreign trade situation is complex and severe. | Trade | Alliance

Regional situation

Shanghai Charity Foundation Successfully Issued First Electronic Donation Receipt Community | Activity | Shanghai Charity Foundation Carry out normalized social theater performance activities, and the "hometown of drama" Songjiang Xinbang will resume stage and social theater | Drama | Songjiang Xinbang How to promote and replicate the "near rail model"? Changfeng Xincun Street Building Party Building 4.0 Model | Building Committee | Jintie The largest single scale near zero energy consumption building in Shanghai will be built, and the construction area of the first batch of "Jiabao Smart Bay" in Jiading New City will start | plot | first batch Jing'an creates "one park, one theme", and the art exhibition "Painting Life and Coloring" opens at Jing'an Sculpture Park to experience | Art | Jing'an The highlights of the Xuhui exhibition area at the first Carbon Expo are frequent, including waste plastic recycling and environmental protection roads, Shanghai's first near zero carbon community, low-carbon | green | community

Viewpoint

"White carbon" is on the rise, and there are many colors of carbon? This is definitely not sensationalism, carbon dioxide emissions, color Where does the trend go: "China-Chic" cultural and creative market status, development trend and innovation path Cultural and creative | Chinese goods | China-Chic He demonstrated the essence of the revolutionary ideology and spiritual qualities of communists, and during his brief 40 years of life, Secretary Yu Xiusong's ideology What is the relationship between the "four major functions" and the "five centers"? Accurately grasp these two key elements | functions | relationships Why mention "Clean Your Plate Campaign" again?, Today's life | leftovers | CDs To find the balance between digitization and greening, experts say that excessive digitization may increase energy consumption. Digital | Green | Digitization

Vision

Celebrating the Second Anniversary of the US Army's Withdrawal, [Looking at the World] Afghan Taliban Armed Security Personnel March Typhoon | Taliban | Afghanistan It's more convenient to buy book exhibition tickets offline today, including ID card, cash, and old-fashioned mobile phones. Lu Xun | Book Exhibition | Mobile Phone These spaces create multiple interactive viewing experiences for citizens and tourists, playing with weekend aesthetics | Design | Citizens The opening ceremony will continue as usual. [Looking at the World] The opening match of the Women's World Cup. A shooting occurred in Auckland City, resulting in three deaths. The World Cup | Event | Opening match World Blood Donor Day: Oriental Pearl TV Tower, Shanghai center and other city landmarks light up Life Red World Blood Donor Day Take the artwork home for a thousand yuan? Many people come to this exhibition for their "treasure hunting" works | gallery | to take home