Decoding the "Business Experience" of College Entrance Examination Volunteer Filling: Zhang Xuefeng's Course Schedule Goes to the 2025 Volunteer Filling Course | Xuewei | Volunteer

Release time:Apr 14, 2024 01:03 AM

Recently, "Internet celebrity teacher" Zhang Xuefeng has been trending frequently.

On June 24th, Zhang Xuefeng posted on Weibo saying, "Due to overwork, chest tightness and palpitations, he was forcibly admitted to the hospital at night." However, lying in bed, he was unable to avoid the topic center. After the college entrance examination scores were released, the task of filling out college applications fell on every family with college students. Zhang Xuefeng, as the guidance teacher for internet celebrity application, once again became the focus of discussion among netizens.

Red Star Capital Bureau found that in 2021, Zhang Xuefeng established Suzhou Fengxue Weilai Education Co., Ltd., whose main business is to fill out college entrance examination preferences. At present, there are four volunteer application courses on its app, with a maximum selling price of 15999 yuan.

It is worth noting that the current market for filling out college entrance examination preferences is in full swing, with an expected paid market size of 950 million yuan in 2023. Currently, there are listed companies whose main business is to fill out college entrance examination preferences, with an annual revenue of 10 million yuan and a gross profit margin of 80%.

An internet celebrity

In the field of education, Zhang Xuefeng has become the top performer. The account "Teacher Zhang Xuefeng" has 15.075 million Tiktok fans and 6.703 million Weibo fans, which has increased by hundreds of thousands compared with the first ten days of June. Among popular education bloggers, he has soared to the top spot.

Postgraduate tutoring for changing lanes and filling out college entrance examination preferences

Zhang Xuefeng did not initially focus on filling out college entrance examination preferences.

Public information shows that Zhang Xuefeng, originally named Zhang Zibiao, was born in 1984 in Qiqihar City, Heilongjiang Province. He studied at Zhengzhou University and entered the postgraduate entrance examination coaching industry after graduation. In 2016, Zhang Xuefeng's video titled "Seven Minute Interpretation of 34 985 Universities" became popular throughout the internet, marking the beginning of his "Internet celebrity journey". He published books, participated in variety shows, livestreamed sales, and switched to filling out college entrance examination applications.

At present, the account "Teacher Zhang Xuefeng" has 15.075 million Tiktok fans and 6.703 million Weibo fans, which has increased by hundreds of thousands compared with the first ten days of June. Among popular education bloggers, he has soared to the top spot.

Zhang Xuefeng's commercial territory is also expanding. According to the Tianyancha app, currently Zhang Xuefeng is associated with 5 companies, 4 of which are in existence and 3 are its controlling companies.

In May 2021, Zhang Xuefeng established Suzhou Fengxue Weilai Education Co., Ltd. with a registered capital of 10 million yuan. Currently, it is jointly owned by Zhang Xuefeng, Kang Li, Yantu Education, and Xie Guixiang. Red Star Capital Bureau has noticed that its main business is filling out college entrance examination preferences.

The most expensive video course is sold for 15999 yuan

At present, the Fengxue NIO APP provides four courses, namely "Volunteer Filling Course", "Popular Major Segmentation Explanation", "Dream Card", and "Dream Fulfillment Card", with prices of 599 yuan, 29.9 yuan, 9999 yuan, and 15999 yuan respectively.

The "Volunteer Filling Course" was recorded by Zhang Xuefeng himself, with a total duration of 1600 minutes. "Popular Major Segmentation Explanation" is explained by Wu Liang, a volunteer planner from Fengxue Weilai, mainly targeting the selection of majors for civil servants to apply for.

The Dream Card and Dream Fulfillment Card are managed by the team led by Zhang Xuefeng, and the service content includes "one-on-one guidance for senior high school newspaper teachers to fill out voluntary applications", including three rounds of communication, simulation plans, the first version of the plan and communication, and the final filling out of the plan, among other sub services. The Dream Card offers more services than the Dream Card, offering high-quality internship opportunities for enterprises in Suzhou.

The "Dream Card" and "Dream Fulfillment Card" indicate that the product is a one-on-one teacher service provided by Zhang Xuefeng's team, and not personally provided by Zhang Xuefeng.

In addition, the homepage of Fengxue NIO's official website also recommends courses related to voluntary application that were originally priced at 16888 yuan and now priced at 15999 yuan. The website introduces that the course was recorded by Teacher Zhang Xuefeng and includes guidance on selecting subjects for the first year of high school and filling out college entrance examination preferences. Based on family resources, family situation, students' personal interests, and career development, the course aims to find a balance between the city, school, and major. But the course name is not clearly stated, and service details and purchases cannot be seen.

On June 30th, Red Star Capital Bureau joined a consulting group of Fengxue NIO. The group announcement showed that members can join sub groups in different provinces through links to exchange information. Whether it is the announcement in the consultation group, provincial group, or the enterprise WeChat ID of Fengxue NIO, it is specially marked with the words "2023 one-on-one volunteer filling service has reached full capacity in all provinces" and "2023 enrollment will be completely suspended without reply".

According to Shangguan News, the volunteer application service that can be communicated with Zhang Xuefeng himself is more popular and the price is also more expensive. At present, only students from Shanghai are available, and Zhang Xuefeng's service quota has been arranged for the 2025 candidates.

A business

According to data from iMedia Consulting, the payment scale for China's college entrance examination volunteer application market in 2022 was 880 million yuan, and it is expected to reach 950 million yuan by 2023.

Multiple listed companies filling out their entry preferences

Red Star Capital Bureau noticed that perhaps because Zhang Xuefeng was too popular, many "high imitation accounts" disguised themselves as him on various social media platforms to attract traffic. So much so that Zhang Xuefeng himself often refutes rumors on Weibo, "This person is not me!" "This is a fake of our organization!"

In fact, behind the explosive popularity of Zhang Xuefeng and his colleagues, filling out college entrance examination preferences has become a considerable cake.

According to data from the Tianyancha APP, there are currently over 1850 enterprises in China that include "voluntary reporting" in their names or business scope, and are in operation, existing, moving in, or moving out.

In recent years, well-known institutions such as Xude Education, Centennial Education, Yingding Education, Youhui, and Jiqiao School Planning and Research Institute have also entered this business. Among them, the first three companies have all been listed on the New Third Board, and currently, Yingding Education has been delisted.

After reviewing the annual report, Red Star Capital Bureau found that Xude Education's revenue from one-on-one consultation services for filling out college entrance examination preferences in 2022 was 17.072 million yuan, with a gross profit margin of 78.30%, which is almost all of its operating income. Xude Education explained that the revenue from this business decreased by 28.54% compared to 2021, mainly due to factors such as intensified market competition.

The main business of Centennial Education is to provide planning and consulting services for filling out college entrance examination preferences, as well as relevant training services to channel providers. In 2022, the revenue was 40.472 million yuan, with a gross profit margin of 79.85%. Among them, only the planned consulting business revenue was 5.451 million yuan, with a gross profit margin of up to 89.34%.

Regulatory authorities remind caution against fraud

According to data from the Ministry of Education, the number of applicants for the national college entrance examination in 2023 was 12.91 million, an increase of 980000 from last year. The willingness of students and parents to pay for volunteer application services is constantly increasing.

It should be noted that there are some irregularities in both AI application and real person consultation.

In 2022, CCTV exposed that some so-called "volunteer planners" in certain institutions were temporarily recruited social personnel, providing guidance to candidates and parents according to the "dialogue" provided by the headquarters.

On June 21st, the Ministry of Education announced in a document that it will optimize recruitment promotion and candidate services, and provide services such as policy interpretation, information inquiry, and warm reminders. Deeply implement the "College Entrance Examination Escort Action", make full use of information technology, and actively provide more targeted and effective volunteer filling guidance services for candidates. In conjunction with market supervision and other departments, we will strengthen the supervision of individuals or off campus training institutions carrying out volunteer filling activities, strictly investigate and deal with issues such as charging high consulting fees, price fraud, and false advertising, and remind candidates to beware of the "high price volunteer filling guidance" fraud trap.

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