Damage to the reputation of the military must be investigated and punished. People's Daily Review: Selling alcohol under the "military" sign on WeChat | Military | Reputation
It is reported that the Ningxia Military Region Police Office found that a company had registered a WeChat official account to sell more than 40 kinds of "military liquor and military products" when carrying out the picket task this year. After investigation, Li, the supplier of the so-called "military liquor", smelled the so-called "business opportunity" of the "military" brand products under the instigation of friends in 2020 and began to engage in the sales of "military liquor". Now, the sales stores and warehouses involved have been inspected and corrected.
The image correction this time has issued a clear signal that the so-called "military special supply" liquor is a gimmick, and selling "military" brand tobacco and liquor is illegal. What laws are violated? Violation of Advertising Law. At the same time, it also violates relevant regulations. Specifically, publicly or indirectly using the name of the military, using military specific words and patterns, and producing and selling counterfeit and inferior goods such as "military Maotai" and "military exclusive supply" are prohibited by law. This seriously damages the reputation and image of the military and affects the governance of the national economic environment.
![Damage to the reputation of the military must be investigated and punished. People's Daily Review: Selling alcohol under the "military" sign on WeChat | Military | Reputation](https://a5qu.com/upload/images/97f3b3d30bdcc95b6605e7e759289dd1.jpg)
Picture Last July, the Logistics Support Department of the Central Military Commission, the State Administration of Market Supervision and Administration, the China National Intellectual Property Administration and other six departments jointly issued a notice stating that it is strictly prohibited for any unit or individual to use the name of the Chinese People's Liberation Army and the armed police force to conduct commercial marketing publicity in any form. It is strictly prohibited to sell military branded tobacco, alcohol, and other products online and offline.
The image of the military cannot be tarnished, and any damage to the reputation of the military must be investigated and dealt with. The relevant notice clearly points out that it is necessary to strengthen the supervision of illegal production and sales of "military" brand tobacco and alcohol, as well as military related trademark registration. Any problems found will be resolutely corrected, and those who refuse to rectify or violate the law will be severely investigated and dealt with in accordance with the law and regulations. It can be said that cracking down on this kind of chaos is a long-term behavior, and it is necessary to expose one's head and hit it. If it is found, it should be investigated and dealt with together, and chaos should not breed or spread.
![Damage to the reputation of the military must be investigated and punished. People's Daily Review: Selling alcohol under the "military" sign on WeChat | Military | Reputation](https://a5qu.com/upload/images/002fa82b19ad808841934be0659a2b67.jpg)
While dealing with it in accordance with the law, we must also dig deep into the root causes and achieve source control. The whole society should turn a cold eye to those so-called "special supplies", "special supplies", "special uses", "special products", "special needs", etc., and sneer at the illusion of privileges created by illegal merchants. By taking multiple measures and launching precise attacks, using the "military" brand as a gimmick to sell alcohol will lose its market and make it impossible to succeed.