Cultural resonance and market win-win (People's Current Review)
Looking forward to more Chinese films having higher artistic standards and industrial quality, better reflecting the emotions and care of the people in this land, as well as the breath and voice of the people in this era
This year's summer season is the harvest season for domestic films. According to data from the National Film Administration, as of 7:00 pm on August 18th, this year's summer box office reached 17.8 billion yuan, exceeding the total box office of the 2019 summer season and breaking the record for the highest summer box office in Chinese film history; There are four films that have grossed over 2 billion yuan at the box office, setting a new high in the summer season of Chinese film history. As of August 27th, the total number of viewers during the summer break exceeded 494 million. A series of data shows a strong recovery in the film consumption market, greatly boosting industry confidence.
More noteworthy is that, with multiple imported films participating in market competition, as of August 27th, the market share of domestic films reached a historic high of 87.66%. Domestic films have shouldered most of the box office, not because of a single film's sudden rise. Films such as "Chang'an 30000 Miles", "Fengshen First: Chaoge Fengyun", "desperate", "The Disappearing She", and "Passionate" have all received good reviews and high box office. The distribution of high-quality films is more reasonable, the themes are more diverse, and the types are more diverse. Domestic films have shown a good development trend of overall quality improvement, achieving a win-win situation for both viewers and filmmakers.
This year's summer box office hit a new high, although there are factors that have led to the concentrated release of audience enthusiasm for watching movies after the smooth transition of epidemic prevention and control, the more important reason is the improvement of film quality. The production level of domestic films is getting higher and higher, and by deeply cultivating local culture, audiences can generate stronger emotions and cultural resonance, thereby gaining stronger box office appeal.
Movies are a product of the combination of art and technology. Only with exquisite artistic expression, excellent technical production, and emotional resonance with the audience in terms of realism, topicality, and artistic style, can film works be welcomed by the audience and maintain market popularity with good word-of-mouth. For example, the animated film "Three Thousand Miles in Chang'an" uses 48 classic Tang poems as a medium to create a group of poets represented by Li Bai, Gao Shi, Du Fu, Wang Changling, etc., fully reflecting the appeal of excellent traditional Chinese culture to the audience. Some real-life film works attract audiences into cinemas with their topicality. For example, films such as "All for One" that focus on internet and telecommunications fraud, and "Passionate" that encourage everyone to stick to their dreams, have attracted widespread attention and discussion, proving that works that deeply reflect real life can always impress audiences.
Film creation requires innovation to have market competitiveness and box office appeal. In recent years, Chinese films have continuously expanded their subject boundaries, creating new visual effects and aesthetic experiences, further enhancing the attractiveness of domestic films. Taking this year's summer season as an example, "Fengshen Part 1: Chaoge Fengyun" is a mythological epic film, while "Chang'an 30000 Miles" opens up space for "poetic films". These explorations based on local culture have gained market recognition, encouraging more Chinese films to impress audiences with innovative works, driving box office with audience reputation, and forming a virtuous cycle. In this sense, the growing cultural consciousness of Chinese audiences has given domestic films greater exploration space and stronger innovation motivation.
Movies are products of the times and expressions of the spirit of the times. Chinese cinema has a unique artistic personality and development context, with its value core and artistic expression rooted in the land beneath our feet. The future of Chinese cinema cannot be separated from this profound cultural soil. We look forward to more Chinese films having higher artistic standards and industrial quality, better reflecting the emotions and care of people in this land, the atmosphere and voice of people in this era, in order to gain more attention and win a larger market.
