[Cultural Analysis] Transforming the Power of Culture into Energy for Development | Author | Analysis] | National Bureau of Statistics | Energy

Cultural Analysis

Author: Li Guangchun

Recently, the National Bureau of Statistics released the "2022 National Report on the Development of Culture and Related Industries". The report shows that the scale of China's cultural and related industries continues to expand, with operating revenue exceeding 16.5 trillion yuan in 2022; The industrial structure is continuously optimized, and the cultural new industry, characterized by digitization, networking, and intelligence, is developing rapidly. Its operating revenue accounts for more than 30% of the overall revenue for the first time; The independent innovation capability of cultural enterprises has been effectively improved, and the R&D investment of cultural enterprises above designated size has increased by 6.4% compared to the previous year.

The development of the cultural industry not only provides people with richer spiritual food, but also plays an important role in promoting the prosperity of socialist culture. The power of culture has been integrated into various aspects of economic and social development. Culture can not only lead fashion and transform into a driving force for progress, but also promote development and benefit the people. By providing spiritual products and cultural services, cultural consumption has become an important engine of economic development. The cultural industry is making great strides towards becoming a pillar industry of the national economy, becoming a new driving force for expanding investment, adjusting structure, promoting consumption, and stabilizing growth.

General Secretary Xi Jinping pointed out: "To promote the overall layout of the'five in one' and coordinate the promotion of the'four comprehensive' strategic layout, culture is an important content; to promote high-quality development, culture is an important fulcrum; to meet the people's growing needs for a better life, Culture is an important factor; to overcome various risks and challenges on the way forward, culture is an important source of strength." To implement the new development concept, build a new development pattern, and promote high-quality development, the cultural industry has handed over a good answer sheet, showing the realistic possibility and bright prospect of transforming cultural power into development energy.

Focusing cultural development on serving the people, cultural workers take it as their responsibility to enhance the spiritual strength of the people and enrich their spiritual world, accelerating the creative transformation and innovative development of excellent traditional Chinese culture. Museums are quietly changing their faces, and digital technologies such as VR and AR are widely used, allowing cultural relics to speak up and creating application scenarios that young people enjoy. The expansion of these new types of public cultural activity spaces attracts young people to join them. Adhering to the principle of making the past serve the present, boldly innovating and meticulously designing and developing cultural and creative products, folding fans, sachets, paperweights, pendants, cultural shirts and other cultural and creative products are loved by young people, igniting a new trend of Chinese culture. It is precisely the inheritance and innovative interpretation of China's excellent traditional culture that has led to the rapid development of the cultural industry.

The deep integration of intangible cultural heritage and scenic areas has found a way out for the active inheritance of intangible cultural heritage, enriching the cultural connotation of scenic areas. The monotonous sightseeing tour brings a higher quality cultural experience due to the integration of intangible cultural heritage. This has driven the sustained popularity of homestays, with food being highly sought after, local specialty products emerging from deep alleys, and cultural and entertainment consumption undergoing various renovations. The integrated development of culture and tourism with culture shaping tourism and tourism highlighting culture has opened a Xintiandi for the development of cultural industry.

Drama, traditional folk arts, and other local arts are actively "electrified" online to adapt to the new mode of "cloud appreciation" cultural consumption. Moving the theater onto the screen, the exciting plot, classic singing style, and exquisite scenes are organically connected. The actors sing and speak, and the interaction is frequent, with barrage booming. Who says young people don't love opera? Statistics show that in traditional drama and short videos of folk arts, young and middle-aged audiences are the absolute mainstay. The online traffic has made offline physical small theaters continue to be popular, and netizens who have tasted the sweetness of watching dramas choose to enter more theaters. Cultural consumption has become one of the most eye-catching landscapes in the night economy.

The power of culture brings vitality to historical and cultural districts. Micro updates allow cultural textures to extend in the streets and alleys, emphasizing humanities to preserve and improve historical heritage, and following public opinion to improve people's livelihoods by investing in functional supporting facilities. Traditional festivals have become important windows for indigenous people and tourists to interact and showcase local culture, and celebrity residences have become popular check-in spots for tourists. Playing cultural cards, taking innovative paths, and activating new forms of tourism have become good forms of revitalizing and utilizing historical and cultural blocks.

The implementation of the national cultural digitization strategy promotes cultural institutions to bridge the "digital divide", build cultural data platforms, and explore effective ways of digital transformation and upgrading. The production of cultural content is innovative, and the effect of supply side reform is beginning to emerge. The historical figures displayed on the earth, hidden in museums, and shrouded in dust in ancient books are revived through digitization, allowing people to travel through history, touch culture, and converse with ancestors, allowing culture to be passed down silently and silently. The popularity of traditional culture in today's intelligent era is not accidental, but demonstrates the powerful power of cultural innovation and change.

Cultural confidence is the most fundamental, profound, and enduring force in the development of a country or a nation. By not forgetting the past, absorbing foreign elements, and facing the future, continuously promoting the creative transformation and innovative development of China's excellent traditions, we will be able to continuously consolidate cultural confidence, activate more cultural resources, and gather the power to promote high-quality development and even national rejuvenation. The current strong development momentum of the cultural industry is a vivid practice of transforming cultural power into development energy. How to seize the opportunity, strengthen cultural confidence, and transform more cultural power into development energy requires us to work together, boldly practice, and explore together, using culture as the fulcrum to benefit people's well-being. We have reason to believe that the cultural industry will unleash more excitement under the gathering of new development energy.

Guangming Daily

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