"Creativity+" adds new gameplay, "technology+" adds new experience, revitalizing the ancient city, releasing new vitality in consumption, products | culture | new gameplay, "technology+"

CCTV News: Focusing on expanding domestic demand, restoring and expanding consumption is the top priority of this year's economic work. China is a country with a long history of civilization and abundant cultural and tourism resources. Since the beginning of this year, some millennium old capitals have relied on their own characteristics to explore historical and cultural resources, create new landmarks, expand new scenes, and transform cultural and tourism consumption from traditional sightseeing to deep immersion, meeting people's diverse and personalized needs.

Starting from July 8th, the News Channel launched a series of reports titled "New Observations on Mid Year Consumption: Revitalization of the Ancient Capital". Reporters from the headquarters visited Beijing, Nanjing, Xi'an, Luoyang and other places in multiple ways, showcasing the new style of the millennium old capital from multiple perspectives. Today, let's take a look at the ancient capital of thirteen dynasties - Luoyang.

Luoyang, Henan has a civilization history of over 5000 years, a city building history of 4000 years, and a capital building history of over 1500 years. Thirteen dynasties have successively established their capitals here. If you ask about the rise and fall of ancient and modern times, please only look at Luoyang City. The vicissitudes of time have extinguished the splendid glory of the past, and many important cultural relics have been buried deep underground.

Nowadays, with the implementation of the local large-scale site protection and exhibition project, buildings such as Yingtianmen and Mingtang Paradise have been restored and displayed on the ruins of the former Sui and Tang dynasties in Luoyang City Palace, bringing glory to the glorious city walls that have been dormant for thousands of years. Next, let's take a quick look through a short video.

One city attracts "one city"

After watching this short film, are you also full of longing for the reproduced ancient city of Luoyang? Next, we will use a set of data to experience the extremely high popularity of Luoyang.

During this year's May Day holiday, Luoyang, with a permanent population of 7.07 million, received a total of 6.3669 million tourists, an increase of 171.76% year-on-year in 2022 and 98.62% year-on-year in 2019. The number of tourists received by Luoyang is not much different from the permanent population of this city.

This year's Dragon Boat Festival holiday, Luoyang received a total of 1.9652 million tourists, an increase of 86.7% compared to 2019; Realized tourism revenue of 1.48 billion yuan, an increase of 63.53% year-on-year in 2019, with steady growth in tourist reception and cultural tourism consumption.

In addition, data from travel platforms shows that in the past three months, the booking volume of Luoyang scenic spots has increased by 47% compared to 2019, and the hotel booking volume has increased by 163% compared to 2019. 80% of tourists are under the age of 45.

The top ten popular scenic spots are Longmen Grottoes, Laojun Mountain Scenic Area, Luoyang City of Sui and Tang Dynasties, China National Garden, International Peony Garden, Luoyang Old Street, Luoyang White Horse Temple, Jiguan Cave, Luoyang Museum, and Sui and Tang City Site Botanical Garden. Wearing Hanfu to travel to the capital of gods has gained popularity on the internet, with netizens jokingly claiming that the last time Luoyang was so lively was during the Tang Dynasty.

Journalist's Visit: The Wind Rises and the Tide Rises in Luoyang

The ancient style is flourishing, and the China-Chic is strong. At present, Luoyang takes the ancient capital culture as its foundation and the entire city as its carrier to restore the main buildings of the Sui and Tang dynasties in Luoyang, while creating more immersive new projects, products, and scenes. Next, let's follow the journalist's camera and take a look together.

"Tianjie" is the central street of Luoyang City during the Sui and Tang dynasties, and it is also the widest ancient capital road discovered by archaeology so far. Starting from last year, Luoyang has invited experts and scholars to plan and design according to the standards of "urban living rooms", accelerating the restoration of the central axis of the ancient capital. In order to get closer to historical records, the design team strives to faithfully reproduce and reproduce everything from a house to a grass.

If "Tianjie" is the work route of Prince Wang and his nobles, then "Twelve Li Fang" is where they live. This is one of the newly restored neighborhoods in Luoyang, where familiar figures such as Di Renjie and Wei Zheng have lived.

Taking Tianjie as the axis and Twelve Li Fang as the wings, Luoyang will build Tianjie Twelve Fang into an important carrier for promoting the transformation and development of urban cultural and tourism, with the Tang Dynasty style as the main body and the new cultural and tourism industry as the main focus.

In addition to the magnificent scenery of the imperial city, it is also important to savor the fireworks of the city during a trip to the ancient capital. Strolling through the buildings and neighborhoods of the Sui and Tang dynasties on the Old City Cross Street and Guangzhou Market Pedestrian Street, the happiest thing is to discover the hidden cultural shops on the streets and alleys. Luoyang is accelerating the construction of major projects such as the Han Wei Ancient City Site Museum, the 3.0 version of the Sui Tang Luoyang City National Site Park, and the Tianjie Twelve Blocks, forming a three-dimensional display system of "Museum+World Heritage+National Cultural Park".

Empowering National Treasures with Digital Empowerment through the Past and Present

To come to Luoyang, you need to see the origins of the Silk Road, the center of the canal, as well as the laughter of the Longmen Buddha and the picturesque scenery. Luoyang is known as the "Capital of Oriental Museums", and 102 museums of various types are bringing visitors a richer immersive cultural and museum experience. Luoyang, which reflects the past and present, is becoming a "poetry and distant place" for more and more people.

At the Sui Tang Grand Canal Cultural Museum in Luoyang, a tour guide dressed in Hanfu is leading children on a journey of transporting a grain of rice. You can personally transport a grain of rice from collection, transportation to return to the warehouse. Innovative gameplay brings cultural relics to life.

In addition, unlike the traditional exhibition form of "cultural relics+explanation", the museum attempts to "move" the entire Sui and Tang Grand Canal into the exhibition hall. Here, tourists can not only closely observe the ancient sunken ship "Luoyang Canal No.1" salvaged from the ancient Luo River, but also have a panoramic view of the Grand Canal in front of the relief wall. They can also enter the exquisitely restored Xintan Pier and have a dialogue with history.

The rich and colorful interactive projects have driven the popularity of the Sui Tang Grand Canal Cultural Museum to continue to rise. In the first half of the year, it has received 560000 visitors and the sales of cultural and creative products have more than doubled.

"Creativity+" adds new gameplay, "technology+" adds new experiences. The "Supreme Dragon Gate" Experience Hall, specially designed for the Longmen Grottoes Scenic Area, revives millennium old culture in an audio-visual feast with the help of holographic sky curtains.

Due to the protection of cultural relics, tourists are unable to enter the interior of the cave during daily visits. In addition, Longmen Grottoes have been around for over 1500 years, and the color of the cave has weathered. Many small micro carved Buddha statues have become blurry, and digital technology has turned these regrets into surprises.

Huang Dongsheng, Director of the Henan Provincial Department of Culture and Tourism: Tourists are increasingly paying attention to cultural connotations and personalized experiences, which requires us to make efforts in cultivating new business models. Continuously creating new scenarios, enriching the supply of cultural and tourism products, and promoting the transformation and upgrading of cultural and tourism consumption in Henan.