Create a warm city business card! The "Early Shanghai" event jointly initiated and hosted by the reporting group has been launched, providing integrated services for two generations | Shanghai | Business Card
On the afternoon of July 31st, the "Le Ling Shen Cheng · Early Shanghai" volunteer service activity jointly initiated by Shanghai Newspaper Group and the Shanghai Municipal Committee of the Communist Party of China's Retired Cadres Bureau and other units officially kicked off. Ding Bo, Vice President of Shanghai Newspaper Group, and Bao Longgen, Deputy Director of the Municipal Party Committee Retired Cadres Bureau and Secretary of the Party Committee, jointly launched the "Le Ling Shen Cheng · Early Shanghai" volunteer service activity at Zhou Xinfang Drama Space Theater in Shanghai.
As one of the supporting units, the News Morning Post actively participates in organizing and training the "News Morning Post Shanghai Memoirs Team" and provides a "Zhou Zhou Hao" publishing platform for the "Zhou Zhou APP"; Through the "News Morning News · Thoughtful", we invite the whole society to design "Early Shanghai" together, boldly imagine the "Early Shanghai" in ten years, and become the designers of "Early Shanghai".
The "Early Shanghai" volunteer activity exchanges time for space, creating more service scenarios for elderly people during idle morning hours; Through resource sharing, the two generations can be integrated to inherit the Shanghai style culture and create a wonderful "early Shanghai" together; It can also enrich the consumption scenarios of "early Shanghai", enhance the popularity of the magic city, and promote the prosperity of the early economy.
Creating a Warm "Early Shanghai" Business Card Together
The "Early Shanghai" volunteer activity takes volunteer service as the driving force, advocating that all sectors of society and industries donate idle resources during the morning period to "Early Shanghai". By creating service scenarios for the elderly, such as learning, fitness, cultural and tourism, science popularization, social interaction, and consumption, we organize a large number of retired volunteers to participate in volunteer services, promote the "Early Shanghai" concept, and create a diverse atmosphere of "helping the elderly with the elderly and the whole population".
The first blueprint after the official launch of the "Early Shanghai" volunteer service activity includes ten demonstration projects in ten fields - "Early Lecture", "Early Assistance", "Early Tour", "Early Market", "Early Cultural Tourism", "Early Classroom", "Early Science Popularization", "Early Exercise", "Early Stage", and "Early Socialization".
"Early Lecture" is a program that focuses on "Red Visits, Shanghai Style Traces, and Jiangnan Roots Searching", combined with key cultural and tourism projects and social hotspots, to conduct "speeches, explanations, and lectures" in parks, scenic spots, venues, and other places, adding positive energy to Shanghai's morning; "Early Tour": After discovering problems in Shanghai in the morning, feedback and solutions are provided through corresponding channels to contribute to the construction of a "Beautiful Early Shanghai"; "Early exercise" and "early stage" will rely on the morning leisure time of cultural venues such as parks, sports venues, bars, and dance halls to provide elderly people with a scene space to exercise, showcase themselves, and inherit culture at their doorstep; "Early socializing", combined with the interests and hobbies of the elderly, organizes various interest salons for the elderly to help them expand their circle of friends
In addition, there is also the establishment of a hundred "early Shanghai" retired volunteer service teams. The first volunteer service teams established include the "Early Shanghai Memories Team", "Early Assistance Think Tank Team", "Early Shanghai Narrative Team", and "Early Shanghai Visiting Team".
The "News Morning News Early Shanghai Memoirs Team" was launched in mid July, and the first batch of 67 retired volunteers who received training have become creators of "Early Shanghai". Everyone actively submitted articles and shared the new life of "Early Shanghai" with everyone through their own pen strokes and camera, using text and pictures, documenting the most beautiful scenery of "Early Shanghai" and spreading the concept of "Early Shanghai".
In addition, "Early Shanghai" will integrate scenarios such as early consumption, early classrooms, and early exercise, and establish thousands of "Early Shanghai" service points at the doorstep. The first batch of venues will be provided by KFC, Locke Park, Xiaoyang Shengjian, Shanghai Bank, Shanghai Telecom, Agricultural and Commercial Bank, Agricultural and Commercial Supermarket, Haomeijia, Boke Public Welfare, etc., and service points will be established at the doorstep. And through the "Early Shanghai · 60+" mini program, a constantly diverse range of tens of thousands of consumption vouchers and coupons will be distributed to elderly people over 60 years old.
The "Early Shanghai" volunteer service activity will become a new brand to assist in the construction of Shanghai's people's city, showcasing the warmth of Shanghai and conveying humanistic care as a new business card.
Two Generations Jointly Create Wonderful "Early Shanghai", Joining Hands to Assist Shanghai's Early Economy
In the morning, as office workers start their busy day, the elderly also begin their morning routine. They exercise early in green spaces, riverbanks, and parks; They brewed tea and brewed coffee to socialize early together; They started early learning by listening to the radio and scrolling through their phones; Small vegetable markets and large supermarkets are their morning markets; Singing, dancing, playing saxophone, and playing the erhu are their early stages everywhere.
Time for space, seemingly unrelated scenes between two generations are actually closely connected when they share the same space.
Let the excitement of Shanghai belong to everyone, including early Shanghai. The vision of the "Early Shanghai" volunteer service activity is for the elderly and young to work together to create a "most Shanghai" morning of cultural inheritance, resource sharing, and intergenerational integration.
In many scenes of "early Shanghai" volunteer service, young people also participate.
The elderly and young people will jointly create the "Early Market" and carry it out in shopping malls, parks, and other places, inheriting the Shanghai style culture, and building a popular check-in point for "Early Shanghai"; Combining key cultural and tourism projects such as "Half Masu River" and "Architecture Readable", the "Early Cultural and Tourism" project will not only create internet famous elderly guides, but also involve elderly and young people to jointly create cultural and tourism projects such as "Early Sea Micro Tourism" and "Walking in Early Shanghai".
The "Early Classroom" will also be jointly built by people of all ages, making full use of the free space in Shanghai's morning, building classrooms around them, and playing a volunteer service role. It not only provides empowering education for the elderly, but also provides a podium for the elderly to care about the next generation; The "early science popularization" that focuses on the digital smart life of the elderly cannot be separated from the assistance of young people. They are needed to help the elderly cross the digital divide and enjoy various conveniences of smart life.
The exciting living scene of "Early Shanghai" created by two generations has enriched the morning life in Shanghai and will inevitably drive the upgrading of the consumption scene of "Early Shanghai". The distribution of tens of thousands of consumption vouchers and coupons with increasingly diverse categories directly contributed to the prosperity of Shanghai's early economy.
Inviting the whole society to design "Early Shanghai" together!
"What will be the early Shanghai in ten years?" Combined with the "Early Shanghai" volunteer activity, "News Morning Post · Thoughtful" has invited the whole society to boldly imagine and design the "Early Shanghai" in ten years, and become the designers of early Shanghai.
"Early Shanghai" should be full of positive energy, as it can have a "early narration" and "early cultural tourism" of Shanghai style architecture; "Early Shanghai" should be close to people's livelihoods, as it can provide a warm storytelling of heartwarming stories in the morning; "Early Shanghai" should also be full of smoke and fire, with young and elderly people working together to create the "early market"; "Early Shanghai" is a time for communication and integration. Through "early classroom" and "early science popularization", the generation gap is eliminated, helping the elderly bridge the digital divide; "Early Shanghai" is also a dual satisfaction of physical and mental well-being, where everyone has the "early exercise" and "early stage" to strengthen their physical fitness and showcase their talents
What are some particularly suitable and promotable practices for the morning life of people in Shanghai; What are particularly valuable traditions or customs; What are the services or facilities that you feel are needed but currently do not have?
We advocate that the whole society participate in the design of the blueprint for "Early Shanghai", boldly imagining what the scene of "Early Shanghai" will be in ten years.
