Consolidate the Strength of New Journey and Strive Forward, 【 Guangming Forum 】 Make Good Use of the Red Resource Platform | Red | Forum

Guangming Forum

Author: Zu Hao

On the "Hongtu" platform in Shanghai, information on red cultural resources can be shared on one site, and red cultural carriers can be served on one site; On the cloud platform of the patriotic education base digital exhibition hall in Jiangxi, with the support of digitization, visualization, augmented reality technology, etc., it provides viewers with a fully immersive viewing experience... In recent years, various platforms for displaying, utilizing, and serving red cultural resources, big and small, have appeared in multiple places. These platforms have gathered material and spiritual resources such as red old sites, objects, and literature that were originally distributed in different places, forming a new port for the dissemination of red culture.

Accelerating the development and construction of social linkage, domain linkage, and cross-border linkage on red cultural platforms will help improve the utilization and influence of these platforms. Making good use of the active red resources, drawing wisdom and strength from them, will also lead us forward continuously.

Strengthen the linkage between the red culture platform and the masses, and initiate a new model of socialized co construction on the platform. Guiding the people to use the red culture platform to carry out content creation and exchange practices with clear guidance can stimulate the intrinsic enthusiasm of the masses to learn red culture independently and express their red sentiments, accelerate the integration of scattered folk red culture material and spiritual resources, increase the dissemination and sharing of red elements in social networks, and broaden the interpersonal extension, community resonance, and intergenerational inheritance channels of red spirit. At the same time, the social linkage of the red culture platform also helps to enhance its social attention, resource utilization, and conversion rate, making it a driving force for the dissemination system of red culture in the new era. The platform can establish relevant incentive mechanisms to encourage and mobilize the general public to share their own red cognition, experience or insights in the form of short videos, blogs, posts, etc., to meet the needs of the masses, improve participation efficiency, enrich the platform content pool, and expand the platform's influence. At the same time, we will do a good job in guiding and reviewing values, and build the red culture platform into a clear and healthy cultural dissemination space that adheres to integrity and innovation, connects emotional energy, and cultivates value consciousness.

Strengthen the organic linkage between red cultural platforms and cultivate an innovative ecosystem of red cultural connections. The red cultural platforms developed and constructed in various regions have significant commonalities in terms of mission tasks, value goals, carrier forms, and operational models. By moving the platform from an isolated island to an interconnected one, it can deepen the collection, integration, exchange, and exchange of red cultural resources in various regions, form an innovative effect of red cultural production integration and connection, and jointly create and promote new content, projects, services, and practices of red culture. This is a good way for the development and gain of red culture platforms, and also an effective driving force for presenting the rich connotations of red culture in a three-dimensional and all-round manner. A constantly improving top-level design and coordination, a more flexible and scientific management model, and an evaluation system that highlights innovative effects will help promote the formation of a red culture co creation network with strong dissemination, influence, extension, and connectivity, and provide a continuous stream of advanced cultural nourishment for the social community.

Strengthen the cross-border linkage between red culture platforms and other types of platforms, and expand the public dissemination space of red culture. Promoting cross domain, cross subject, and cross departmental collaboration on red culture platforms can effectively assist in the creative development, multi-channel sharing, "last mile" advertising, and "out of the loop" dissemination of red culture content, creating more convenience for the general public to access and learn red culture anytime and anywhere. Cross border linkage also helps to accelerate the normalization and integration of red culture with government affairs, people's livelihood, education and other fields, weave and refine a public communication network centered on political, social, and cultural values, and effectively expand the role and effect of red culture in cultivating value identity and cultivating patriotism. The implementation of the "Red Culture Platform+" requires external guidance, and more importantly, it is necessary to explore and unleash the potential energy of supply and demand correspondence, independent overlap, and win-win cooperation between platforms. The updating and improving of various platforms in the benign linkage innovation will promote red culture more effectively, and the red resources that come to life will provide us with stronger spiritual support.

Guangming Daily

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