Cohesion Front Beach · 2023 IHG Youyue Meeting East Sports Ironman Trithlon Enterprise Challenge held
Recently, the 2023 IHG Youyue Club East Sports Ironman Triathlon Enterprise Challenge of the Shanghai Urban Amateur League was launched at the Moon Bay of the Oriental Sports Center of Shanghai Pudong Development Bank. White collar workers from nearly 50 companies walked out of the office and gathered at the Triathlon Stadium to experience the charm of sports.
This year, the number of participating enterprises has reached its largest scale since the establishment of the competition. The total registered assets of the participating enterprises are nearly trillions, and the types and fields of industries are more diverse than in previous years. On the premise of continuing to participate in previous years, enterprises such as finance, automotive, aviation, real estate, international schools, accounting firms, and football clubs have also attracted nearly 20 new industries, including hotels, universities, hospitals, commerce, dairy, electrical brands, human resources institutions, sports brands, and chemical enterprises, to participate in the competition. The location of the enterprises has also radiated from the pre World Expo beach area to the nine major urban areas of Shanghai. It is reported that in order to allow every participant to fully enjoy the fun and sense of achievement brought by the competition, Dongti Branch has also launched the first Triathlon Experience Camp, inviting professional coaches from Shanghai Triathlon Association to provide targeted guidance to participants, helping them quickly accumulate Triathlon experience, master Triathlon skills, and adapt to sports equipment.
As a significant highlight of this competition, the online challenge launched by Qiantan Dongti Metaverse "Yuanshang Dongti" was officially launched during the competition period. Through the metaverse platform, users can participate in the competition and cheer for participating teams online, trying a rich interactive experience and experiencing the real happiness of the digital sports world. In addition, participants can draw blind boxes to experience trendy sports such as go karting, paddleboarding, rock climbing, roller skating, skateboarding, and indoor skiing at the "Yuanshang East Sports" and experience them on site. Apart from the Triathlon sports, they can also experience the joy of other sports.
At the same time, for the first time, this competition has deeply cooperated with the commercial district in the Qiantan area, launching exclusive consumption vouchers for Dongti Railway Three, using sports events to drive consumption in surrounding commercial districts and stimulate new consumption vitality.
![Cohesion Front Beach · 2023 IHG Youyue Meeting East Sports Ironman Trithlon Enterprise Challenge held](https://a5qu.com/upload/images/4628cb2be3e24ad33db40c7380fe6e79.jpg)
With the experience of organizing sports events at Jiushi Sports and relying on the resources of Pudong Sports venues, the three consecutive years of hosting the Dongti Triathlon have become a platform for communication, exchange, and joint development between different industries and enterprises, and an application scenario for cross-border and regional development of various industries. This year, with the support of various sectors of society, the operational capabilities of sports events have continued to improve, and a model exploration of "building sports consumption scenarios and integrating into regional economic development" has been initiated. The relevant person in charge stated that in the future, Jiushi Sports East Sports Branch will continue to rely on the advantages of venue resources, be open and enterprising, and work together to build a sports event center, a popular sports park, and a sports culture landmark, providing more diverse and high-quality sports and cultural content for sports enthusiasts and quality lifestyle seekers, and persistently helping Shanghai build a "globally renowned sports city".
Text: Must be in pairs
Photographer: Li Xiaohui
Official WeChat from Pudong
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