Clear proposal to stimulate rural consumption vitality through multiple channels | Rural | Multi channel
The National Development and Reform Commission, Ministry of Commerce and other departments recently issued the "Measures for Restoring and Expanding Consumption", which clearly proposes to promote rural consumption. Promoting rural consumption plays an important role in expanding domestic demand and promoting consumption in China, and has become a hot topic of current attention.
Currently, rural consumption in China has maintained a good development trend. According to data from the National Bureau of Statistics, the retail sales of rural consumer goods in China reached approximately 3 trillion yuan from January to June 2023, with a growth rate of 8.4%, which is 0.3 percentage points higher than the urban growth rate. This indicates that the gap between rural consumption and urban consumption is continuously narrowing. In addition, with the promotion of local governments, many commercial and retail enterprises, platform economy enterprises, cultural tourism enterprises, elderly care service enterprises, etc. have sunk into the rural market, promoting the rapid development of new forms and models of rural consumption such as live streaming sales of agricultural products, social groups, rural cultural tourism, and smart elderly care.
However, while acknowledging the achievements of rural consumption development in our country, we should also pay attention to some prominent issues, including the insufficient consumption ability of low-income groups in rural areas, insufficient supply of high-quality consumption, insufficient competitiveness of business entities, and imperfect consumption environment. In the future, efforts should be made to improve the consumption capacity of rural residents, continuously optimize rural consumption supply, cultivate and strengthen rural business entities, continuously optimize the rural consumption environment, and take multiple measures to stimulate rural consumption vitality.
Efforts should be made to improve the consumption capacity of rural residents. By promoting the transformation and upgrading of rural industries to create more employment opportunities and improving the income distribution system. Coordinate the use of fiscal funds, leverage social capital investment, and issue targeted consumption vouchers to rural middle and low-income groups, covering diversified consumption scenarios including food delivery, transportation, leisure and entertainment, rural tourism, health and wellness, home-based elderly care, outdoor sports, etc. Strengthen the protection of the rights and interests of rural flexible employment personnel, provide policy support in areas such as unemployment security and social security, and reduce the expenditure burden on flexible employment groups.
We need to continuously optimize the supply of rural consumption. Improve the layout of rural commercial outlets, support urban circulation channels, brands, platform enterprises, and other sinking rural markets, enrich the supply of high-end consumer goods such as rural family gatherings, rural ecological tourism, and RV vacations in rural areas, and guide agricultural specialty products to enter sales counters such as urban supermarkets, convenience stores, and community stores. Establish a sound rural commodity logistics and distribution system, promote the construction and upgrading of public welfare agricultural markets, public processing and distribution centers, and shared inspection and quarantine centers, and support enterprises to standardize the construction of cold chain warehousing and logistics systems. Further improve the rural terminal distribution network, support the promotion of modern warehousing and logistics facilities such as community intelligent distribution cabinets in rural areas, and use intelligent terminals to connect the "last mile" of rural commodity circulation, thereby improving the efficiency of rural commodity supply.
To cultivate and strengthen rural business entities. Encourage powerful platform enterprises to enter the rural market, empower them with brands and supply chains, and provide centralized procurement, unified distribution, sales analysis, store design, inventory management and other services for small and medium-sized enterprises and individual merchants in rural areas. Cultivate rural commercial physical stores with high operating levels and risk resistance capabilities. Guide e-commerce platforms to transform and upgrade traditional rural retail terminals, apply digital technology to guide production and promote consumption. We will guide rural supply and marketing, postal services and other enterprises to use modern information technologies such as big data, cloud computing, and mobile Internet to accelerate transformation and upgrading, promote the optimization and restructuring of business processes and organizational structures, and achieve the integrated development of online and offline.
We need to continuously optimize the rural consumption environment. Improve the rural consumer rights protection network, set up consumer rights protection work windows in townships, hire consumer rights protection supervisors or liaison officers, fully participate in the promotion of consumer laws and regulations, supervise standardized operations, assist in dispute resolution, and improve the service functions of grassroots consumer rights protection stations to better serve rural consumers. Strengthen the supervision and inspection of various rural business entities, fully leverage the role of the social credit joint punishment mechanism, and include the behavior of enterprises infringing on the legitimate rights and interests of consumers in the enterprise credit information disclosure platform.