Chinese smart home appliances expand overseas market research and development | employees | market

Release time:Apr 16, 2024 11:31 AM

South African employees are debugging the Hisense home appliance prototype that is ready to be put into local stores.

Photo by Li Yindan

Thai employees operate on Haier's air conditioning production line.

Chen Aishi

Workers work in the production workshop of Shaanxi Kangjia Intelligent Home Appliance Co., Ltd. located in Xi'an International Port Area.

Chinese smart home appliances expand overseas market research and development | employees | market

Photo by Zhang Bowen, journalist from Xinhua News Agency

At the 2023 S ã o Paulo International Consumer Electronics and Home Appliances Exhibition, visitors took a group photo in front of the TCL booth.

Photo by our reporter Shi Yuanhao

During the 2022 Berlin International Consumer Electronics Exhibition, visitors will learn about smart kitchen equipment in front of the Casarte booth.

Photo by reporter Li Qiang from our newspaper

The world's largest container ship, the Mediterranean Irina, carries smart home appliances and other products produced in the Guangdong Hong Kong Macao Greater Bay Area for export overseas.

Photographed by Wei Jinsong

With the continuous optimization and upgrading of China's manufacturing industry, Chinese home appliances are moving towards the world with the image of "Chinese smart manufacturing". Chinese brand smart home appliances are popular overseas due to their advantages in quality and innovation, allowing more families to enjoy the convenient life brought by technological progress. At the same time, some Chinese home appliance companies have established overseas production bases and supporting industrial chains to assist local industrial upgrading, create employment opportunities, and promote economic and social development.

"Bringing a brand new smart home experience"

Market research institutions predict that the global smart home device market's shipment volume will continue to grow at a compound annual growth rate of 6.2% in the coming years. As the concept of smart home gradually deepens in people's hearts around the world, more and more Chinese brand smart home appliances have brought new and convenient experiences to overseas consumers.

Vanessa from South Africa is very satisfied with her "new member" at home. It not only regularly reminds her family of the expiration date of food, recommends hundreds of recipes, but also notifies her husband of the ingredients she needs to buy on that day through text messages, and plays her favorite video programs thoughtfully while she cooks... This "new member" is the smart refrigerator launched by Hisense South Africa last year. Vanessa affectionately called it "Beautiful sisters". "It has become an important member of our kitchen, not only because of its beauty, but also because of its intelligence."

One important reason why Thai Bangkok resident Io chooses Chinese brand smart home appliances is that these products are full of humanized details. His Haier washing machine not only has low noise, but also has multiple washing functions to choose from, which can meet the cleaning needs of different clothes. "I often use the 15 minute quick wash mode, which is very practical in summer." Io introduced that this washing machine is equipped with an AI intelligent washing function, which can automatically detect the weight and material of clothes, and select the optimal washing mode. It can be remotely controlled through a mobile application.

"Set the air conditioning temperature to 23 degrees Celsius and turn on the TV to play today's football game..." Recently, Fernando, who came specifically to visit the TCL booth at the Consumer Electronics Exhibition held in S ã o Paulo, Brazil, took the initiative to demonstrate the brand's products to reporters. "Through simple voice commands, the TV at home can switch between different usage scenarios, whether it's work, fitness, or gaming, bringing me a brand new smart home experience." Fernando said that his TV, air conditioning, and phone are all Chinese brands, and he plans to purchase more smart home appliances in the future to create his own smart home.

In addition, a series of Chinese brand smart home appliances, such as smart door locks with visual intercoms, sweeping robots with automatic patrols, and intelligent stir fryers with automatic food addition, are accelerating their export to overseas markets and attracting fans. Whether at the China Import and Export Commodity Fair and other national economic and trade cooperation platforms, or through overseas online and offline channels, the attention of Chinese brand smart home appliances is constantly increasing.

"Attract users with innovative technological capabilities"

Data shows that in the first half of this year, China's export of household appliances exceeded 1.7 billion units, a year-on-year increase of 1.4%, with an export value of 296.7 billion yuan, a year-on-year increase of 5.2%. The superior intelligent experience is one of the important reasons for the counter trend growth of China's home appliance exports.

"Focusing on research and development, advanced technology, and a complete supply chain, Chinese brand smart home appliances have become high-quality products that can provide innovative technology." Philip Fay, Vice President of TCL Brazil, introduced that Chinese smart home appliance brands have continuously increased their investment in technology research and development in recent years. TCL alone has 43 research and development centers and 32 manufacturing bases worldwide, dedicated to researching and manufacturing new products suitable for different markets.

Thailand is located in the tropics and requires air conditioning for cooling or dehumidification almost all year round. But the humid environment makes it extremely easy for mold to grow inside the air conditioner, and many local users need to regularly hire professional personnel for deep cleaning. In response to this issue, Haier Electric Appliances Co., Ltd. has successfully launched self-cleaning air conditioners in Thailand. Using self-cleaning technology, it removes dust, dirt, and mold from the evaporator of the air conditioner, keeps the interior of the air conditioner clean, and brings health and convenience to users. After continuous updates and iterations, today's Haier air conditioners not only support self-cleaning, but also UV sterilization and other functions, fully meeting the needs of local consumers. "Haier is guided by local user needs, based on existing technology, continuously increasing research and development efforts, and launching innovative products." Wang Quanshui, R&D manager of Haier's Thailand air conditioning factory, introduced that in the past five years, Haier's sales in Thailand have increased nearly threefold, and it has overall jumped to the top camp, with the air conditioning market share ranking first.

The "Life Link" intelligent control platform independently developed by Hisense and first listed in South Africa provides users with more intelligent, convenient, and energy-saving home appliances and solutions by integrating artificial intelligence and IoT related technologies. Users can remotely control and adjust home appliance settings through smart terminals such as mobile phones, tablets, and the large screen of Hisense smart refrigerators. Pinier, the sales manager of the large chain supermarket "Macror" in South Africa, told reporters that Chinese brands such as Hisense are convenient to use and are gaining more and more favor from South African consumers.

"The increasingly rich automation functions of household appliances are changing consumer preferences, and consumers' demand for household appliances is not only for single purpose electrical products, but also for multi-purpose, convenient, energy-saving and environmentally friendly intelligent devices." Xia Huasheng, Associate Professor of International Finance at the University of the Vargas Foundation in Brazil, told reporters that the continuous improvement of the technological content and industrial level of "China's smart manufacturing" will further enhance the competitiveness of China's smart home appliances. "China's smart home appliances attract users with innovative technological strength, and the future prospects of" going global "are infinite."

"Actively sharing advanced technology and experience with the local community"

Promoting the consumption of smart home appliances, industrial supply is crucial. In addition to regular finished product exports, Chinese smart home appliance brands can establish production bases and supporting industrial chains overseas, or accelerate global industrial layout by acquiring foreign brands, making contributions to local industrial upgrading and expanding employment.

In 2013, Hisense Group and the China Africa Development Fund jointly invested R 350 million to establish Hisense South Africa Industrial Park in the northern part of Cape Town. Through vocational counseling programs, about 70% of management positions in industrial parks are held by local employees, and more than 5000 job opportunities have been created for supporting industries such as logistics, recycling, security, and cleaning. "The technology of young people in factories is getting better and better now!" In the opinion of Pul, the manager of the refrigerator production line in the industrial park, Chinese enterprises attach great importance to talent cultivation and have improved the overall skill level of the local labor force.

Midea Egypt Dishwasher Factory is the first dishwasher factory in North Africa and the Middle East to use modern advanced production technology. "The factory has achieved the integration and comprehensive application of digitalization, automation and other technologies, and has utilized these new technologies to achieve comprehensive changes in business models, product research and development models, production models, quality management models, and consumer service models, promoting efficiency improvement, energy conservation and emission reduction, and business optimization." Chen Weiwei, the head of the factory, introduced that the factory is committed to promoting the localization of research and development, manufacturing, and talent, providing about 1500 job positions for the local area. "The factory actively shares advanced technology and experience with the local area, continuously improves local manufacturing capabilities, and the localization ratio of components has reached 60%." In March of this year, Egyptian Prime Minister Madbury stated during an inspection of the enterprise that the factory has promoted the localization of modern industries in Egypt, playing an important role in promoting local economy and employment. ".

The factory established by Haier in Thailand in 2007 has developed into a manufacturing center with an annual output of one million units, integrating research and development, manufacturing, and export. Its production capacity advantage continues to expand. The factory has over 2500 employees and multiple production lines such as refrigerators, washing machines, and air conditioners. Its products not only serve local users in Thailand, but are also exported to Europe, South America, and the Middle East. Employee Samon has been working in the factory for many years, and he told reporters, "I have witnessed the continuous growth of the factory's employees and the gradual expansion of the product assembly line. I am very grateful to Haier for providing us with job opportunities. All the household appliances in our home are Haier's, which is both reassuring and proud to use."

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Currently, the highly anticipated summer harvest work in Henan has shifted its focus to the northern region of Henan. According to the Henan Daily client, on June 4th, Lou Yangsheng, Secretary of the Henan Provincial Party Committee, presided over a special video scheduling meeting on the "Three Summers" work in the province, listened to the situation report, analyzed and judged the situation, and arranged and deployed the next steps of work. Governor Wang Kai made specific arrangements. On the evening of May 31, 2023, in Xiafutou Village, Xuliang Town, Boai County, Jiaozuo, Henan Province, villagers braved light rain in the wheat fields to harvest wheat. Visual China Map Lou Yangsheng pointed out that the current summer harvest battle in the province has entered the decisive stage. Doing a good job in summer harvest in northern Henan Province is related to the summer grain yield and seed safety. We should focus on seizing opportunities and make every effort to organize the wheat harvesting work in the northern Henan region, minimize losses, and protect the interests of farmers to the greatest extent possible. Accurate forecasting is essential

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