"Chinese culture is the biggest strength of the film!" The score soared to 8.2... Is it Rocket in the summer file? Market | Watching | Movies

With the release of multiple popular movies, there has been a wave of movie watching frenzy in the summer film market this year.

According to Cat's Eye Professional, as of now, the box office of the 2023 summer season has exceeded 9 billion yuan, which means that the box office of the first half of the 2023 summer season is approaching the total box office of the 2022 summer season. Driven by the summer wave, the total box office reached 31.2 billion yuan this year, exceeding the 29.9 billion yuan in 2022.

Since June, driven by high-quality films such as "The Disappearing She," "In an Octagonal Cage," and "Three Thousand Miles in Chang'an," consumers' willingness to watch movies has increased, and the box office market has accelerated its recovery. Western Securities predicts that the film market is expected to experience a double boost in supply and demand in 2023, with an expected box office of 45-50 billion yuan for the whole year, returning to the level of 70% -80% in 2019.

Strong recovery of summer box office

More than half of the 2023 summer film season has passed. According to Cat's Eye Professional, the domestic summer season has achieved a box office of 9 billion yuan in 2023, with a total of over 17 million shows and 226 million viewers.

At present, the top three summer box office films in 2023 are "The Disappearing She", "In the Octagonal Cage", and "Three Thousand Miles in Chang'an". The hot box office during the summer season has led to multiple films choosing to be released during this period. Currently, 118 films have chosen to be released during the summer season, while in the previous summer seasons of 2019, 2021, and 2022, 123, 127, and 91 films were released respectively.

"Vanishing Her" starring Zhu Yilong and Ni Ni is the "first shot" for the summer vacation. It is undoubtedly the "dark horse" of this year's summer vacation. The latest cumulative box office is close to 3.4 billion yuan, which is the highest box office in the summer vacation. After Wang Baoqiang's self-directed and self-performed "In the Cage of Octagonal" was released, the popularity was also not low. At present, the cumulative box office is close to 1.6 billion yuan.

It is worth mentioning that driven by the summer wave, the total box office in 2023 reached 31.2 billion yuan, exceeding the 29.9 billion yuan in 2022.

Huatai Securities believes that on the supply side, there has been a significant improvement in the number and quality of films, with a significant increase in the number of screenings. During the Spring Festival, May Day, and Dragon Boat Festival seasons, high-quality films such as "The Wandering Earth 2" and "The Disappearing She" have emerged with impressive reviews and heated discussions. During the summer season, there is a large supply of high-quality content, and the recovery of the film market is expected to continue.

The box office rebounded strongly in the first half of this year, and cinemas continued to recover. Excellent films from the first half were presented one after another, while high-quality films from the second half are expected to continue to contribute to the growth. A number of films have been finalized but not released, covering comedy, science fiction, suspense, love and other topics, including the happy Fried Dough Twists industrial comedy blockbuster Super Family; Wu Jing starred in the deep-sea monster disaster film "Shark 2: Abyss"; The first installment of Fengshen, known as the domestically produced fantasy ceiling; The inspirational drama film "Passionate" starring Huang Bo and Wang Yibo, directed by Da Peng; Tom Cruise starred in espionage IP movies such as Mission Impossible 7: Deadly Reckoning. Among them, "The Superpower Family", "Shark 2: Abyss", "Passionate" and others have accumulated over 500000 views, ranking among the top.

"Three Thousand Miles in Chang'an" has emerged as a dark horse in the summer season

The currently popular "Three Thousand Miles in Chang'an" presents a new collection of Tang Dynasty poets represented by Li Bai and Gao Shi, as well as classic Tang poems, spanning thousands of years of history, allowing the audience to appreciate the beauty of poetry and culture. The movie has made a comeback with the momentum of "breaking through the wind and waves sometimes, setting sail straight to the sea". In recent days, it has ranked first in box office share, and the total box office has increased to 773 million yuan. While the film has been selling well, its reputation has also been steadily increasing. As of now, the rating on Douban has risen to 8.2, surpassing the summer films of the same period.

"It's like taking a traditional Chinese culture class in a picture of a thousand miles of rivers and mountains." "This is a unique romance of the Chinese people, and some cultures have already been engraved in our DNA." Amidst many praises, netizens commented that "Chinese culture is the greatest confidence of movies" and received over 100000 likes.

It is reported that after the film was released, a new collection of Tang poetry appreciation titled "Selected Poems of Chang'an" became popular on multiple e-commerce platforms. In the message section, many readers urged the publishing house to ship it as soon as possible. Wearing Hanfu and Tang makeup, visiting the "scenic spots" mentioned in ancient poetry, has also become a new popular way of checking in among young people.

It is reported that "Chang'an 30000 Miles" is produced by Zhuguang Animation, and the production companies include Shanghai Zhuguang Film Co., Ltd., Beijing Alibaba Film Culture Co., Ltd., Tianjin Maoyan Micro Film Culture Media Co., Ltd., China Film Corporation, and Beijing Weimengchuang Technology Network Technology Co., Ltd.

Multiple film and television companies turning losses into profits

Affected by factors such as the epidemic in 2022, the film and television industry has been greatly impacted. This year, with the return of the film and television production environment to normal, the supply has warmed up, and consumption has gradually recovered. The fundamentals of several listed film and television companies have been restored, and their performance has shown a "turnaround".

According to statistics from Securities Times reporters, as of now, 12 listed companies in the film and television or cinema industry have disclosed their performance forecasts for the first half of the year. Six companies, including Hengdian Film and Television, Jinyi Film and Television, Wanda Film, Shanghai Film, CTV Media, and Aofei Entertainment, have turned losses into profits. China Film ranks first with an expected highest performance growth rate of 17 times.

China Film predicts that the net profit attributable to shareholders of listed companies in the first half of 2023 will be 280 million to 380 million yuan, a year-on-year increase of 1287.12% to 1782.52%. China Film stated that the significant increase in performance benefited from the recovery trend of the film industry in the first half of the year, as well as the steady growth of the company's various business sectors.

According to data released by the National Film Administration, as of June 30, the total box office of films in 2023 was 26.271 billion yuan, an increase of 52.91% compared to the same period in 2022. Among them, domestic films grossed 19.944 billion yuan, accounting for 75.92% of the total national box office; The total number of viewers nationwide was 604 million, an increase of 51.76% compared to the same period in 2022.

During this period, a total of 20 films led or participated in the production and market launch of Chinese films achieved a cumulative box office of 14.671 billion yuan, accounting for 73.56% of the total box office of domestic films during the same period. The company led or participated in the distribution of 234 domestic films, with a cumulative box office of 16.307 billion yuan, accounting for 89.31% of the total box office of domestic films during the same period.

However, there are also film and television or cinema companies that continue to suffer losses or turn from profits to losses. Beijing Culture expects a net profit loss of 18 million to 23 million yuan in the first half of 2023. The company stated that the film "Fengshen Part 1" produced by the company has obtained a release license and is scheduled to be released on July 20, 2023.

*ST Meisheng, Zhongguang Tiancai, Bona Film, Huanrui Century and other companies have turned from profits to losses. Regarding the reasons for the losses, Bona Pictures stated in the announcement that its main films "Nameless" and "Don't Call Me the God of Gamblers" released in the first half of the year were explorations of multiple genres of films, achieving box office revenue of 972 million yuan. However, due to the special nature of film and television works, compared to the box office results of films released in the same period last year, the company's box office revenue in the first half of the year did not meet expectations.