Chinese cars accelerating towards the "southern market" (international discourse) for wheel installation | export | international
On July 31st, at the dock of Dongfang Port Branch in Lianyungang, Jiangsu, a roll on/roll off vessel was parked at the berth for loading and unloading export vehicles. Photo by Wang Chun
The latest data from the China Association of Automobile Manufacturers shows that in the first half of 2023, China's automobile exports reached 2.14 million units, a year-on-year increase of 75.7%, with a cumulative export amount of 999.7 billion US dollars, a year-on-year increase of 41.7%. The Joint Conference on China's Passenger Car Market Information predicts that China's automobile exports will reach 4 million units this year. After exporting over 2 million vehicles in 2021 and over 3 million vehicles in 2022, China's automobile exports have maintained a strong momentum. Opening factories in Southeast Asia, gaining popularity in Africa, gaining fans in the Middle East, and selling well in Latin America... Chinese cars are accelerating towards the "southern market".
Winning market favor
The Financial Times reported that in 2022, China's automobile exports surpassed Germany, and this year China will surpass Japan to become the world's largest automobile exporter. Foreign media have noticed that the scale of China's automobile exports is rapidly expanding, especially becoming increasingly popular in developing countries.
According to Reuters, globally renowned market research firm Counterpoint recently stated that Chinese automakers dominate the rapidly growing Southeast Asian electric vehicle market, contributing three-quarters of Southeast Asian electric vehicle sales in the first quarter. According to analysts from the institution, "Chinese car sales are rapidly growing in Southeast Asia, with market share increasing from 38% a year ago to nearly 75%." Thailand's Kaitai Research Center predicts that pure electric vehicle sales in Thailand are expected to reach 50000 units in 2023, with Chinese brand pure electric vehicle market share expected to increase from 78% in 2022 to 85%.
According to the website of the United Arab Emirates newspaper, the popularity of Chinese cars in the UAE has skyrocketed in recent months. According to the Yarra Automotive Trading website, from January to March this year, China's MG ranked fourth in sales in the UAE, only behind Toyota, Nissan, and Hyundai, with sales increasing by nearly 86% year-on-year.
According to an article published on the Belgian "Global Fleet" website, the South African automotive market has undergone significant changes in the past decade, with a new trend being the rapid rise of Chinese automotive brands. Chinese automotive brands focus on economy, safety, innovation, and localized production, successfully breaking through numerous obstacles and establishing a foothold in the fiercely competitive market.
According to an article published on the Spanish China Policy Watch website, one of the Chinese products with strong demand in Latin America is cars manufactured in the country. Chinese automobile companies have invested in setting up factories in some Latin American countries, and Chinese made cars have begun to drive on the roads of many countries in the region. In Latin America, Chinese cars mainly export to countries such as Brazil, Venezuela, Colombia, Argentina, and Peru. These cars have a competitive advantage in price compared to cars manufactured in the United States, Europe, and Japan.
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Having outstanding advantages
Why can Chinese cars quickly expand into the "southern market"? According to foreign media analysis, China's high cost-effectiveness, comprehensive and thoughtful supporting services, localized production system, leading new energy and artificial intelligence technologies have become its outstanding advantages in competition with other global car companies.
"As the world's largest automotive market, China is accelerating towards the future of electrification." Reuters reported that Chinese automotive brands are now leading in key technology areas, and new electric vehicles are driving the rise of these brands.
"Chinese car companies are known for their highly competitive prices and rich features, successfully attracting consumers who focus on budget or pursue advanced technology and high-end products." According to an article on the Belgian website "Global Fleet", a major factor in the success of Chinese car brands in South Africa is their ability to provide products that are worth their money. Chinese cars not only have highly competitive prices, but also modern design aesthetics, strong performance, and comprehensive warranty services, which have attracted the attention of buyers.
Dubai Convenience, a classified sales website in the United Arab Emirates, reported that high cost-effectiveness is the main reason for the significant increase in sales of Chinese cars in the UAE. Chinese manufacturers carefully offer more affordable products, which makes their cars attractive to price conscious customers. Experts say that at the same price, compared to cars from other countries, Chinese cars can provide more functions, making them more popular. Adam Whittner, CEO of the car review website "Driving Ninja," said, "The Chinese car you purchase is likely to have 30% to 40% more features than cars from other countries at the same price."
According to the website of the Detroit Free News, Stephen Dell, Asia head of automotive and industry practices at global consulting firm Alex Partners, believes that compared to other car brands, Chinese car brands can provide more advanced assisted driving systems and voice recognition technologies in the same price range. Chinese car companies can also launch new models more quickly, upgrade models more frequently, keep products fresh, and make consumers yearn for them.
In addition, understanding the local market is an important way for Chinese automotive brands to quickly gain trust. According to Kyodo News Agency, fuel efficiency is a crucial consideration when consumers choose cars in Thailand. BYD will enter the Thai market in 2022, carefully observe local market reactions, cooperate with local enterprises, and gradually expand its product lineup for Southeast Asia. The Nihon Keizai Shimbun reported that although many new energy industries around the world have begun to deploy in Thailand, Chinese electric vehicle manufacturers still have strong competitiveness.
Boosting local development
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Overseas, Chinese car companies not only provide various types of automotive products, but also deeply integrate into the local market through localized production, becoming an important part of the automotive supply chain in developing countries.
Reuters reported that with the increasing demand for electric vehicles in Thailand, Chinese car companies such as BYD and Changan have announced an increase in investment in Thailand. On March 10th, BYD's factory in Rayong, Thailand officially laid the foundation and is expected to start production in 2024; In April, the Thailand Investment Promotion Commission revealed that Changan Automobile would invest $285 million to establish a factory in Thailand; On April 30th, SAIC Group announced the construction of a new energy vehicle industrial park in Thailand. According to Bloomberg News website, China's Hezhong New Energy Vehicles will begin producing cars in Thailand and selling them to Southeast Asia in 2024, making it a member of the automotive manufacturing supply chain in the region. Great Wall Motors and BYD have established production factories in the eastern city of Luoyang. Changan Automobile and GAC Aion have also announced plans to establish electric vehicle production facilities in Thailand.
According to the website of the Russian Sputnik News Agency, BYD and the Brazilian government of Bahia recently announced that they would build a large production base complex in Kamali. The base complex will consist of three factories: a production factory specializing in electric buses and truck chassis, a new energy passenger vehicle production factory, and a lithium iron phosphate battery material processing factory. Among them, the new energy passenger vehicle production line covers pure electric and plug-in hybrid models, with a planned annual production capacity of 150000 vehicles.
"Some Chinese car companies are making strategic investments by establishing factories locally. This not only reduces production costs, but also helps create employment opportunities locally. This localized approach often brings better customer support and after-sales service, improves customer satisfaction, and cultivates brand loyalty. Some Chinese manufacturers are also collaborating with universities and research institutions in South Africa to promote innovation and provide customized products." According to a report on the Belgian "Global Fleet" website, "as Chinese car companies continue to improve their products and deeply integrate into the local automotive ecosystem, they will play an important role in shaping the future of South Africa's automotive industry."
People's Daily Overseas Edition