China and ASEAN Countries Continuously Strengthen Cooperation in the Automotive Industry (International Perspective) New Energy | Automotive | International

Release time:Apr 14, 2024 02:03 AM

According to relevant data, China's total automobile exports to ASEAN countries in 2022 were 5.8 billion US dollars, a year-on-year increase of 48%, accounting for 26% of the total automobile imports from ASEAN countries. In the first five months of this year, China's automobile exports to ASEAN countries continued to maintain a rapid growth momentum.

In recent years, the demand for new energy vehicles in ASEAN countries has continued to rise, and various countries have introduced relevant preferential incentive measures. China's new energy vehicles have won the favor of more and more consumers in ASEAN countries due to their advantages in intelligence, electrification, and other aspects. China and ASEAN continue to deepen cooperation in the automotive industry, assisting regional countries in the rapid development of the automotive industry.

China's automotive market share is expanding year by year

"With the upgrading of automobile consumption, consumers not only focus on quality, but also have a stronger demand for new energy, intelligence, personalization, etc. The market share of Chinese brand cars in the ASEAN region is expanding year by year," said the relevant person in charge of Great Wall Motors Group.

In the past two years, Great Wall Motors has achieved normalized operations in the markets of Thailand, Malaysia, Laos, and Brunei. In January of this year, Great Wall Motors reached a strategic partnership with Vietnam's TAG Cheng'an Group Co., Ltd., aiming to provide Vietnamese consumers with smarter and cleaner automotive products; In April, four global models of Great Wall Motors were launched in the Philippines; In June, a "media tasting and test drive event" was held in Phnom Penh, the capital of Cambodia. Five models were launched locally... Currently, Great Wall Motors' intelligent products have accumulated nearly 20000 owners from ASEAN countries.

In September 2022, BYD announced the construction of a passenger car factory in Thailand. The factory is expected to start operation in 2024, with an annual production capacity of approximately 150000 vehicles. The produced cars will be put into the ASEAN market, including Thailand. The Philippines, Vietnam, and Indonesia are also actively attracting BYD to build new energy vehicle assembly factories locally.

In 2022, Thailand had the largest increase in imports of Chinese cars among ASEAN countries, reaching 255%. In the first half of this year, BYD began construction of its production base in Thailand, and Chinese car companies such as Nezha and SAIC also announced the construction of overseas passenger car production bases and key components production bases for new energy vehicles in Thailand.

Since its completion in 2015, SAIC GM Wuling's Zhikarang factory in Indonesia has continuously carried out localization renovations in response to local market demand. At present, the factory produces a total of 8 car models. In 2022, Wuling Indonesia's sales exceeded 30000 vehicles, a year-on-year increase of 17%; As of now, a total of over 100000 vehicles have been sold.

Xu Haidong, Deputy Chief Engineer of the China Association of Automobile Manufacturers, said, "With the continuous growth of China's automobile exports, overseas direct investment will also enter a rapid development stage. More and more Chinese automobile companies are actively entering the ASEAN market to invest and build factories."

Assist in improving the level of localized manufacturing

A batch of X90 series new cars have been assembled in the assembly workshop of the Tanjung Marin factory of Proton Motors in Malaysia, waiting to enter the quality inspection line for multiple tests such as engine, lighting, and exhaust emissions. "These new cars have been fully booked and will be delivered to customers in a while," said Xin Zhaofa, Senior Manager of the Baoteng Automotive Painting Workshop, to our reporter.

Founded in the 1980s, Proton Motors is the largest automotive company in Malaysia. However, due to the outdated level of innovative manufacturing, the company's development was at a standstill. In June 2017, Geely Group acquired 49.9% of the shares of Proton Automobile and began comprehensive management of Proton, helping it achieve brand revival. In 2019, Proton Motors completed the expansion of its factory in Tanjung Marin, and the company turned losses into profits in the same year, doubling its operating revenue year-on-year. "After 6 years of integrated development, Baoteng Automobile has achieved comprehensive changes in research and development, manufacturing, quality, procurement, and marketing. Its sales and market share have ranked second in the Malaysian market for 4 consecutive years." According to Miao Yajun, Vice President of Baoteng Automobile Manufacturing, Baoteng Automobile's market share in Malaysia reached 21.2% in the first quarter of 2023.

In the power workshop, the person in charge, Guo Yongtao, is guiding local employees to produce GEP3 engines for multiple main models of the Proton. This engine has outstanding energy-saving and environmental protection performance, and its technical indicators are internationally leading. "An engine needs to go through hundreds of processes before it can be produced, which requires high technical requirements." Guo Yongtao said that the company is actively promoting localized production of components and promoting sustainable development of the enterprise. Datuk Sri Sai Faisa, Chairman of Proton Motors, stated that Geely's investment has accelerated Proton's development. The company has not only regained the Malaysian market, but also opened up a vast export market. "I believe that with the support of Geely's globalization system, Proton will have greater development in the future."

In February 2020, Great Wall Motors announced the acquisition of General Motors Thailand's Rayong manufacturing plant, which underwent intelligent transformation and was put into operation in 2021. The new factory can achieve co production of hybrid, plug-in hybrid, and pure electric new energy vehicles with traditional fuel vehicles, with an annual production capacity of 80000 vehicles. 60% of the new cars produced are sold locally in Thailand. The factory not only creates over 1000 job opportunities for the local area of Thailand, but also collaborates with local power and energy institutions to build charging stations covering over 50% of Thailand's public charging network.

Boosting the development of regional new energy vehicle industry

In recent years, in order to accelerate the pace of green development and promote the transformation of automotive electrification, ASEAN countries have taken various preferential measures, such as reducing import tariffs on new energy vehicles and key components, providing consumers with car purchase subsidies, and reducing consumption taxes. Data shows that in 2022, the sales of new energy vehicles in Thailand, Indonesia, Malaysia, Singapore, Vietnam, and Cambodia exceeded 51000 units, an increase of approximately 219% compared to 2021. Thailand, Indonesia, and Malaysia are the three major new energy vehicle markets in Southeast Asia, and the influence of Chinese new energy vehicle brands in the region is gradually increasing.

In April this year, SAIC GM Wuling Indonesia signed a memorandum of understanding with the Indonesian government on investment in new energy vehicle projects, planning to further expand investment and strengthen the construction of Indonesia's new energy vehicle industry. At the same time, the power battery pack produced locally by Guoxuan High Tech in Indonesia, a supply chain of Wuling New Energy, was officially delivered. At present, Wuling's first "new energy global vehicle" Air EV has a market share of nearly 80% in the Indonesian new energy vehicle market, with cumulative sales exceeding 8600 units.

According to data from the Malaysian Automobile Association, electric vehicle sales in Malaysia are expected to exceed 5000 units in 2023. Last December, Proton Automobile dispatched employees to Hangzhou, China to participate in a 6-month training program to learn about the research and development, integration, production, sales, and maintenance of new energy vehicles. In May this year, Proton Motors launched its first new energy hybrid vehicle X90, taking a big step towards the development of the new energy vehicle field. Malaysian Prime Minister Anwar expressed his expectation for Geely Group to deepen cooperation with Proton Motors, launch more new energy vehicle models, and help Malaysia become the center of new energy vehicles in ASEAN.

Chula, Secretary General of the Office of the Eastern Economic Corridor in Thailand, stated that as a major automotive production base in Southeast Asia, Thailand has seen an increasing number of Chinese companies investing in the production of new energy vehicles in recent years, which is in line with the Thai government's policy of developing the new energy industry. The Kaitai Research Center in Thailand predicts that the sales of pure electric vehicles in Thailand are expected to reach 50000 units by 2023, with Chinese brand pure electric vehicle market share expected to increase from 78% in 2022 to 85%. The Thai Investment Commission recently announced that Changan Automobile will invest in establishing an electric vehicle manufacturing factory in Thailand to meet the rapidly growing demand of the local market. The Great Wall Motors app currently covers 70% of Thailand's public charging network. Ningde Times New Energy Technology Co., Ltd. recently reached an efficient group technology cooperation agreement with Arun Plus Co., Ltd. in Thailand, aiming to help Thailand become a battery production center in Southeast Asia.

Zhula said that Chinese new energy vehicle companies also drive related companies in the automotive industry chain to invest in Thailand, such as companies in the fields of automotive parts, tires, batteries, charging piles, etc. This not only creates employment opportunities in the local area, but also brings technology and talent training, which helps improve the quality of labor in Thailand.

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