Chengdu Universiade | Fantastic Interpretation of Bashu Culture in Kuanzhai Alley | Achieve City Dreams Outside the Competition Field | Culture | Shu Culture on the Competition Field
In the scorching summer, Chengdu has become a dream chasing city due to the arrival of the Universiade. People stroll through the wide and narrow alleys of Chunxi Road, watch pandas and enjoy Sichuan opera, eat hot pot and covered bowl tea, and buy good things from Tianfu... Relying on rich cultural and tourism resources, this historical and cultural city with a civilization history of 4500 years and more than 2300 years of urban construction history, uses music, food, and creative cultural and entertainment activities to fully arrange the schedules of Chinese and foreign friends, showcasing the unique charm of Tianfu culture and Bashu civilization in various ways.
As an important cultural event on the city side of the Universiade, the Kuanzhai Alley Historical and Cultural District has been holding "Beautiful Sichuan Universiade with Me" cultural exchange activities with sister cities and prefectures in recent days. In the form of "one museum, one exhibition, one show, one city", they have teamed up with sister cities and prefectures to launch four characteristic activities: "Encounter Tianfu" boutique intangible cultural heritage museum, "Encounter Tianfu Universiade Photo Frame and See Four Rivers" themed photography exhibition, "Encounter Tianfu Universiade Stage" performance show, and "Encounter Tianfu Market", creating a visible, tangible, and portable Bashu cultural tourism corridor. Outside the arena, achieve your city dream.
"City Reception Hall" showcases the charm of Tianfu
At the East Square of Kuanzhai Alley, the "Rongbao" image of the Universiade themed installation has attracted many tourists to check in and interact. The "Encounter the Tianfu Universiade Stage" performance show is performing a different kind of excitement every day, with money boards, salang dances, Qiangdi, and other city and state themed days showcasing infinite charm and charm. "Through the cultural and tourism promotion window of Kuanzhai Alley, we not only want to let more people know about the sunny weather of Chengdu, where the Four Girls' Mountain can be seen through the window, but also invite the 'Peak Chaser' to personally take a walk and take a look." As a participant in the event, the relevant person in charge of the Four Girls' Mountain Scenic Area in Aba Prefecture, Sichuan said.
Courtyards 1 and 2 of Kuanxiangzi are like a study center for Sichuan intangible cultural heritage. The "Encounter Tianfu Sichuan Intangible Cultural Heritage Fine Art Exhibition" showcases the customs and techniques of various cities and prefectures in Sichuan. Intangible cultural heritage inheritors bring 137 selected masterpieces such as palm weaving, bamboo weaving, lacquerware, Sichuan embroidery, Qiang embroidery, and Tibetan embroidery, and also regularly carry out intangible cultural heritage experience activities. During the competition, Swiss athlete MULLER embarked on a "Intangible Cultural Heritage and Folk Journey" in Kuanzhai Alley and left a message on a postcard saying, "Thank you to the Universiade for giving us the opportunity to learn about so much Chinese culture."
The "Da Yun Photo Frame Looking at Sichuan" City and Prefecture Theme Photography Exhibition takes "Rongbao" handheld film as the creative idea. As the film unfolds, the cultural attractions, natural ecology, and landscape scenery of various cities and prefectures in Sichuan are showcased one by one. And these, through live streaming rooms of media such as CCTV and Sichuan TV, continue to unleash the charm of Bashu to more than 180 countries and regions around the world.
Cultural Good Rites Gather Tianfu Aesthetics
The "Flower Effect" continues to boost the rush to purchase the mascot of the Universiade, Rongbao. The first official licensed smart retail experience store for the Chengdu Universiade, opened in the East Square of Kuanzhai Alley, was once in short supply with products such as "Cowboy Rongbao" and "Sichuan Opera Face Changing Rongbao". The "Encounter Tianfu Market" in Jingxiangzi has also become a popular shopping destination for tourists. Cultural and creative products and specialty cuisine from 10 cities and prefectures, including Mianyang, Luzhou, Ganzi, Aba, Deyang, Guangyuan, Meishan, Panzhihua, Ya'an, and Leshan, allow domestic and foreign guests to fully experience the local customs of Sichuan, experience Chengdu's urban life, and taste authentic Sichuan cuisine.
Since the opening of Tianfu Market on July 20, 2023, the daily average pedestrian flow has reached 3000 people/time, with a peak pedestrian flow exceeding 5000 people/time. While enhancing the economic and social benefits of the Universiade, Sichuan's unique intangible cultural heritage products and local customs have also become visible, tangible, and portable cultural gifts for tourists.
Seize opportunities to help international consumer center cities embark on a brave journey
The Universiade is still ongoing, but Chengdu has embarked on a new journey of revitalizing the city through competition and building the "three cities and three capitals". Following the World Table Tennis Championships and the Universiade, Chengdu will hold the World Games in 2025, becoming the first city in Chinese Mainland to hold this event.
"The popularity and traffic brought about by the Universiade are not only opportunities for the cultural and tourism industry, but also a huge challenge to reception capacity and service quality." The person in charge of Chengdu cultural and tourism stated that in order to continuously improve and enhance service levels, hardware facilities such as parking lots, service centers, and night lighting in the Kuanzhai Alley Historical and Cultural District have been fully upgraded before the Universiade. The new VI system has been adopted for all garbage bins, signage, advertising spaces, etc. in the district, which is more intuitive, easier to understand, and more Chengdu friendly. In addition, the district has customized different characteristic visiting routes for various customer groups of the Universiade, and Kuanzhai Alley can also provide bilingual explanation services and volunteer services.
"Yi, an ancient metropolis. It has the power of rivers and mountains, and the prosperity of cultural relics." Chengdu is a historical and cultural city, and has been a hub for Sino foreign exchanges since ancient times. It is also a pearl on the Southwest Silk Road. In recent years, with the established goal of promoting the construction of a world-renowned sports city through competition, Chengdu has been continuously participating in large-scale sports events. As Chengdu, once again focused on by the world due to the Universiade, bravely embarks on the journey towards the "Three Cities and Three Capitals", the functional attributes and potential value of the "Urban Reception Hall" Kuanzhai Alley Historical and Cultural Block will become more prominent.
