Chengdu Universiade | Everyone can find their own Chengdu - Behind the popularity of the Universiade mascot "Rongbao" - peripheral products | Rongbao | Universiade

Release time:Apr 14, 2024 12:48 PM

Chengdu, August 1st (Xinhua) - Straw hat "Rongbao", peach "Rongbao", Sichuan opera face changing "Rongbao"... The 31st Summer Universiade in Chengdu is in full swing, and the popularity of products around the mascot "Rongbao" continues to rise.

Thai girl Wang Yuan and "Rongbao" take a group photo. Photo by Xinhua News Agency reporter Dong Xiaohong

Popular styles are out of stock and limited in purchase. Under the scorching sun, some official authorized retail stores for the Chengdu Universiade have formed long queues outside. Why can "Rongbao" sell well? What kind of charm does this mascot with distinct Chinese symbols and Chengdu imprint have?

Chengdu, where there is an endless supply of "Rongbao" products that cannot be bought enough

"'Rongbao 'is constantly releasing new products, and I can't even buy them all.' Xu Jingyi, who is currently sweeping through the franchise store for the Universiade at the Global Center, told reporters that she has collected a lot of 'Rongbao' peripheral products during this period, but every time she sees a retail store for Universiade products, she still can't help but come and take a stroll. "Different stores, different times, can always come across different products."

At the licensed retail stores in Dayun Village, the most popular products have long been out of stock. One of the latest peach shaped "Rongbao" keychains has been enthusiastically loved by domestic and foreign athletes and sold out as soon as it was launched.

Chengdu Universiade | Everyone can find their own Chengdu - Behind the popularity of the Universiade mascot "Rongbao" - peripheral products | Rongbao | Universiade

"I must buy some 'Rongbao' dolls to bring back. I love pandas so much!" At the Universiade Village, American delegation contestant Madeline told reporters that besides participating in competitions, her most desired thing is to go to the panda base to see China's' national treasures'.

Since the release of the mascot "Rongbao", the surrounding products have been continuously innovated and updated. Currently, more than 1000 licensed products in 18 major series have been launched. These product designs are full of "Chinese characteristics" and "Da Yun sentiment", and are organically integrated with Bashu culture. At present, Chengdu has opened more than 400 licensed retail stores for goods.

"Blue and white covered bowl", "Cowboy is very busy", and "Hot Youth" and "Cross dressing Rongbao".

The most refreshing feature is the 14 "cross dressing Rongbao" products produced by the designer team of the Western China Advanced Customization Center. These fashionable "Rongbao" items that are deeply integrated with local cultural elements in Chengdu are selling well in various stores, and some stores have started to stipulate a "one per person limit" for designated products.

"Chengdu people are very knowledgeable about life, and this spirit of loving life is gaining more recognition and dissemination through the innovative image of 'Rongbao'. Wang Xiaoran, the head of the execution team of the 'Rongbao' cross dressing series project, introduced that" cross dressing "mascots was not commonly seen before, and the design team of the Western China Advanced Customization Center specifically designed a series of clothing for the mascots, which is an innovation.".

"Cowboys are very busy", "Blue and white covered bowls", and "Hot Youth" are currently the three most popular "cross dressing Rongbao" in the market. Wang Xiaoran believes that consumer choices reflect the audience's love for both tradition and fashion, as well as the urban characteristics of Chengdu that blend modern and historical elements.

Everyone has their own Chengdu

The interplay of tradition and modernity is particularly evident in the city of Chengdu. Just like the ever-changing "Rongbao", more and more Chinese cultural enthusiasts from all over the world are attracted by Chengdu's unique temperament and choose to come and stay here.

"Everyone has their own Chengdu, far more than hotpot and giant pandas." Belgian Dieter Farnochran has been rooted in Chengdu for many years. Before the opening of the Universiade, he repeatedly posted short videos on social media introducing how to "play Chengdu".

On July 19th, at the People's Park in Chengdu, actors were performing Sichuan Opera face changing with anime elements. Photo by Xinhua News Agency reporter Huang Wei

He hopes that other foreign friends can live a localized life like him. "For example, taking a walk in People's Park or chatting with locals in small alleys. And you will find that after walking a short distance from the alley, bustling skyscrapers suddenly appear - Chengdu is not just about slow life, but a perfect fusion of 'fast and slow'."

Emi Sali, an artist living in Chengdu, was born in Mumbai, India. His artistic philosophy is to express himself, and Chinese culture and art have integrated into his life. "Chengdu is a peaceful city, just like my personality, so I really like it here."

Combining Chinese culture with fluorescent art is a skill that Ma Ami excels at. In a set of works reconstructed using Chinese characters, he reshaped elements such as blue and white porcelain, ancient Chinese architecture, and dragons. The blue tiles and red eaves were transformed into horizontal and vertical strokes, and each Chinese character was given a stronger artistic color. Coupled with an ancient poem, the picture and text complement each other, creating a vibrant and interesting atmosphere.

Ma Ami also found the diverse design of "Rongbao" refreshing. As an art creator, he believes that the design of the surrounding products of "Rongbao" not only expresses the spirit of sports well, but also integrates the cultural elements he understands well. "While being 'cute' by it, he also feels the atmosphere of Chinese culture.".

And Thai girl Jiameng Rath Wenbei, who is pursuing a master's degree in product design at Chengdu University, never imagined that one day she would light the main torch of the Chengdu Universiade with 30 other torchbearers under the gaze of the world.

On July 28th, the torchbearer entered the opening ceremony of the Chengdu Universiade. Photo by Xinhua News Agency reporter Li Xin

In daily life, she is already a cultural fan of Chengdu, especially fond of giant pandas. When she sees "Rongbao", she is particularly happy. "I am studying product design and have also designed some products that contain elements of giant pandas. I hope to spread Chengdu's culture back to Thailand, so that more Thai people can love giant pandas and understand Chengdu culture," said Wang Yuan.

Embrace new development opportunities in Chengdu

"I am infected by everyone here every day, warm, friendly, and hospitable," said Duran Lansa, a Honduras swimmer, after participating in cultural exchange activities in the Universiade Village. "The mascots are so cute, and I can't wait to see the real pandas and Chengdu."

The Universiade has indeed allowed the world to learn more about Chengdu and its unique cultural charm. Liu Dandan, who works for a cultural and creative company, has been in Chengdu for 7 years and often interacts with foreign friends due to work reasons. She told Dieter that she realized a long time ago that China's future was full of opportunities. Out of curiosity and adventurous spirit towards the unknown, he chose to study Chinese at his hometown, the University of Leuven in Belgium. After graduation, he applied for a scholarship from Sichuan University and came to Chengdu as he wished.

This "China Connect" is the founder of the WeChat applet "ChengduExpat+" and created the "We Media Cluster" - in addition to the WeChat applet, there are WeChat official account, community website, short video platform account, etc. At present, more than 50000 followers "unlock" local life in Chengdu through his information. In addition, he also owns his own foreign trade company and runs a beer bar.

This is the "Five Districts Co Prosperity" Pavilion of the 19th Western China International Expo in Sichuan, filmed on June 29th. Photo by Xinhua News Agency reporter Xu Bingjie

Just one week before the opening of the Universiade, a "2023 Foreign Funded Enterprises Sichuan Tour" event with the theme of "Entering Tianfu Sichuan, Sharing Opportunities and the Future" attracted 37 Fortune Global 500 companies and multinational corporations to participate; One month before the opening of the Universiade, the 19th Western China International Expo was also held in Chengdu, attracting more than 3500 enterprises from 56 countries and regions to participate... Several foreign enterprise leaders expressed their willingness to actively participate in China's high-quality development and share new opportunities for the development of western China during the conference.

After the Chengdu Universiade, the World Science Fiction Conference, the 2024 World Horticultural Exposition, the 2024 Thomas Uber Cup World Badminton Team Championship, the 2025 World Games and other world competitions and important international events will also be held in Chengdu. This millennium old city is shining with new vitality and unleashing new opportunities to the world.

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