Chain brands sinking into rural markets, making multiple efforts to enrich the people's "money bags" to help improve consumption quality in counties, towns, and markets
CCTV News: The "Three Year Action Plan for County level Commerce" clarifies the construction tasks of the three-level commercial system at the county, township, and village levels. What is the current development status of these three levels of regions? The connection between the county and the city, as well as the countryside, is becoming an important driving force for stabilizing growth and promoting consumption. In the past, exclusive 24-hour chain convenience stores in big cities were increasingly sinking into county towns, injecting new impetus into the economic development of counties.
Recently, Shenmu City, Shaanxi Province welcomed the first 24-hour chain convenience store, with sales reaching 20000 yuan on the first day.
Convenience store inventory covers a wide range of products from food and drink to fast-moving consumer goods, and can update and iterate products in a timely manner based on consumer trends, big data, and other factors. At the same time, a logistics and warehousing base has also been built in the local area that radiates throughout the city and counties, solving the needs of "daily buying", "emergency buying", and "buying with peace of mind".
At 9:30 am, at the logistics distribution center of a chain convenience store in Minhou County, Fuzhou City, Fujian Province, staff were busy driving a distribution truck to transport, load, and ship automatically sorted goods. These trucks will deliver the goods to over 1000 directly operated stores in Fuzhou, Xiamen, Ningde and other places on the same day, covering various levels of branches in counties, towns, and villages along the way. It is reported that the logistics center ships an average of 4 times per truck per day, ensuring that county stores can deliver goods on the same day or the next day.
In accordance with the requirements of the Fujian Provincial Department of Commerce, Provincial Department of Finance, and Provincial Rural Revitalization Bureau, in recent years, Fuzhou City has organized 6 counties to participate in county-level commercial construction actions, and has applied for a total of 63 county-level commercial construction projects, including the construction of township commercial centers, county-level logistics systems, and county-level circulation networks.
Fruits and fresh produce are thriving, and chain brands are sinking into rural markets
More and more 24-hour convenience stores have opened in county towns, making life more convenient for the people and activating the county economy.
In the supermarket in Gaojia Town, 25 kilometers away from Fengdu County, Chongqing, there is a strong demand for purchases and sales. Among the dazzling array of goods, fresh seafood such as shrimp and flower shells from the eastern coast particularly attract the attention of local villagers.
The operator of this rural supermarket is a private enterprise in Chongqing. In recent years, enterprises have focused on setting up locations in towns and villages in Sichuan and Chongqing, with a total of 88 township branches.
Not only seafood, but also imported fruits are selling well in rural areas. Hongshi Town, Hengyang County, Hunan Province is more than 30 kilometers away from the county seat. This store is the first local fruit retail brand chain store to sink into the township market. The newly arrived batch of imported fruits in the store has attracted many customers to come and make purchases.
Cherries from South America and kiwifruit from New Zealand... Among the nearly 100 types of fruits sold in this store, imported fruits account for more than half. The durian store in Thailand sells over 5000 pounds per month. From an important indicator, the average consumption amount of fruits per customer, the purchasing power of rural consumers is increasing year by year.
Combining online and offline efforts to help farmers increase income and improve consumption quality
Nowadays, e-commerce live streaming has been developed in the village, and villagers have received professional training and guidance to promote their products. This not only increases the added value of agricultural products, but also enriches the people's wallets.
At the Hongdong Youpin flagship store in Hongdong County, Linfen, Shanxi, live streaming sales are launched every morning at 10am. Anchor Zhao Yuyan and her friends introduce dozens of local specialties to fans in the live streaming room.
At the same time, the local government and e-commerce operation companies have teamed up to organize targeted vocational skills training, cultivating e-commerce operation talents, internet celebrity anchors and other e-commerce "new farmers" with demonstration effects in brand design, marketing, e-commerce application and other professional skills.
At the Molidawa Daur Autonomous Banner Workstation of Huinong.com, staff are discussing the packaging box rendering of Mushroom Fruit. Organize practical training for farmers to let them know how to grow better. Through brand building, packaging upgrades, and other means, products can be commercialized and sold online, enabling farmers to sell better and further, offering good products with good prices and a wider market.
