Causing public anger! Actor Zhu Hongqi repeatedly apologizes in a video: if we don't shoot any more bad advertisements, actor | advertisement | public anger

Release time:Apr 14, 2024 17:14 PM

Recently, actor Zhu Hongqi has become a popular figure on a certain video website.

After joining the website on August 4th, he posted 8 videos in a row: he was subjected to online bullying due to filming an online loan advertisement. Netizens should not come to him, but should go to the advertising company and the client. He only acted according to the client's requirements.

After being criticized by netizens for his live streaming, Zhu Hongqi posted apology videos on the late night of August 8th and early morning of August 9th, stating that he would not shoot any harmful advertisements in the future. On August 9th, upstream news reporters conducted an interview on this matter.

"Online loan big brother" was roast by netizens

According to data, Zhu Hongqi, stage name: Hong Qi, born in Changchun, Jilin, has appeared in multiple films and TV dramas, and filmed multiple advertisements. Representative works include "On the Spot Evidence", "Eternal Number", "Heroic Hidden Record", "Road Under the Foot", and so on.

Causing public anger! Actor Zhu Hongqi repeatedly apologizes in a video: if we don't shoot any more bad advertisements, actor | advertisement | public anger

Zhu Hongqi has been most criticized by netizens for his series of short video advertisements for a certain financial platform, in which he played a "big brother in online lending" and taught people to borrow 150000 yuan in reserve funds from the platform. The following are various scenes of his performance.

Scenario 1: A migrant worker takes his mother on a plane, and her mother feels uncomfortable and wants to vomit. The flight attendant informs her that the upgrade will be better, but the cost will be 1290 yuan. When migrant workers were worried about not having money, Zhu Hongqi borrowed 150000 yuan from a financial platform using their mobile phones and emphasized that "the daily interest rate for 10000 yuan is 1.9 yuan, not as expensive as a bottle of water." People around him asked how to borrow it.

Scenario 2: It's still the migrant worker who claims to take his mother to a big city for medical treatment, but can't afford the 36 yuan package. Zhu Hongqi once again lent 150000 yuan as a reserve fund. This time, he declared: "The daily interest of 10000 yuan is 1.9 yuan, which is not as expensive as a Soy egg."

Scenario 3: A migrant worker who takes his mother to a big city for medical treatment goes to a hotel to open a room, and the cheapest room costs 700 yuan. When the migrant workers hesitated, Zhu Hongqi once again helped lend out 150000 yuan in reserve funds and said, "The daily interest rate of 10000 yuan is 1.9 yuan, which is not as expensive as a bottle of drinks."

In the advertisement, Zhu Hongqi advises "migrant workers" to apply for online loans. Scene 4: Migrant workers celebrate their fathers' birthdays, and Zhu Hongqi plays the role of a delivery man who delivers food to their doorstep. A fish costs 160 yuan, but the migrant workers cannot afford it. The father shows a disdainful expression. Zhu Hongqi once again stepped forward to help migrant workers borrow 150000 yuan in reserve funds, but still emphasized, "The daily interest rate for 10000 yuan is 1.9 yuan, which is not as expensive as a bottle of water."

Scenario 5: Migrant workers invite Zhu Hongqi for a meal, and the delivery man delivers three dishes to their doorstep. The fee is 200 yuan, but the migrant workers cannot afford it. Zhu Hongqi also borrowed 150000 yuan in reserve funds from migrant workers' mobile phones and advertised, "The daily interest rate for 10000 yuan is 1.9 yuan, not as expensive as a bottle of water."

The series of online loan advertisements filmed by Zhu Hongqi were jokingly referred to by netizens as "a 5-minute debt of 750000 yuan" and were criticized by multiple authoritative media outlets at the time.

People's Daily questioned whether "encouraging migrant workers to borrow online loans" is a performance. The Consumer Channel of People's Daily once forwarded a comment from Beijing Youth Daily titled "Resolutely Say No to" Performance style Loan Advertisements ", in which it clearly pointed out that migrant workers borrowing 150000 yuan to pay for airplane opening fees is fictitious, and the" Performance style Loan Advertisements "that rely on false reasons as gimmicks conform to the characteristics of false advertising, deceiving and misleading consumers. At the same time, borrowing advertisements that induce people to consume in debt and excessive consumption are also suspected of violating good social norms. These controversial series of loan advertisements ultimately led to an apology from the official Weibo account of the relevant financial platform and the removal of relevant videos.

Zhu Hongqi plays the role of a medical device expert, apologizing for inappropriate advertising through video

In addition to online loan advertisements, upstream news reporters have found that Zhu Hongqi has played various experts: in an advertisement for a prostate treatment device, Zhu Hongqi played the technical development consultant of the manufacturer of the treatment device. The introduction to him is "2029 cumulative visits to customers over the years", known as the "health ambassador", and he also talks confidently about various introductions to the product.

In another eye patch advertisement, Zhu Hongqi became an eye patch expert again and made a bold statement: "I don't evaluate other people's eye patches, but I have never really convinced anyone to make eye patches."

Zhu Hongqi played the role of an "eye patch expert" for the series of advertisements shot by Zhu Hongqi. Upstream news reporters contacted him, but by the deadline, the reporter had not received a response.

However, on August 4th, he himself posted a video response: "Advertisements are for advertising companies, and the advertising companies take on the work of the first party. The first party may be a lending company, a financial company, an education department, educational institutions, and so on. All products will be advertised, so it is meaningless for you to cyberattack an actor. Actors are a vulnerable group, and actors are only responsible for acting. It seems that you are the wrong target of cyberbullying. Therefore, I advise everyone to recognize the target and not randomly target anyone."

In the following days, Zhu Hongqi was besieged by netizens during his live broadcast. He posted a video late on August 8th, saying, "I will try my best not to accept these bad advertisements in the future. I have decided to admit my guilt and apologize. In the future, I must be strict with myself during the process of accepting videos, and I will definitely not accept some bad advertisements."

On the early morning of August 9th, he made a statement in a new video: "After reflecting on himself, I have indeed received many negative advertisements that have caused a great impact on myself. It is also appropriate to be scolded. I apologize to the majority of netizens, and I will never receive such negative advertisements again. Instead, I will create more positive energy advertisements and positive energy film and television works."

Zhu Hongqi Sends Apology Video Lawyer: Actors Suspected of Violating Advertising Law

Is it true that Zhu Hongqi, who plays an expert in advertising and portrays himself as a "big brother in online lending," has caused netizens to incur debt for consumption? As he said, are they all just actors' job responsibilities?

Upstream News interviewed Chongqing practicing lawyer Nie Weichang on this matter. After watching the advertisement starring Zhu Hongqi, he analyzed: "According to Article 3 of the Advertising Law, 'advertisements should be true, legal, and express their content in a healthy manner, in accordance with the requirements of socialist spiritual civilization construction and promoting the excellent traditional culture of the Chinese nation.' Article 4 stipulates that 'advertisements must not contain false or misleading content, and must not deceive or mislead consumers.' Therefore, this actor surnamed Zhu, who fabricates his identity and first impersonates a technical consultant and then impersonates an eye sticker expert in the advertisement, is definitely in violation of the provisions of the Advertising Law. Secondly, the online loan series of advertisements in which he participated in fictionalized the promotion of migrant worker loans and hotel stays for migrant workers, must also violate the provisions of the Advertising Law." "Eating and other scenes are clearly unrealistic and can mislead consumers."

As for Zhu Hongqi's claim that he is only an actor, the advertising company and the first party should be responsible for the advertisement, Lawyer Nie Weichang believes that "the advertising audience cannot distinguish whether the actor's identity is true or false, and they do not know that he is only playing the role of an" expert ". The actual advertising effect perceived by consumers is that a certain expert is promoting the product, and based on their trust in the expert, they make a purchase behavior, which is a typical advertising endorsement behavior. Therefore, I believe that this actor surnamed Zhu is the advertising spokesperson specified in the Advertising Law. According to Article 38 of the Advertising Law," when an advertising spokesperson recommends or proves goods or services in an advertisement, they should be based on facts, comply with the provisions of this law and relevant laws and administrative regulations, and shall not act on their behalf. "He is suspected of violating the law by impersonating expert Gu Wen in advertisements as a recommendation or proof of unused goods or services. In addition, the Advertising Law Article 61 stipulates that if an advertising spokesperson knowingly or should have known that the advertisement is false and still recommends or proves goods or services in the advertisement, the market supervision and administration department shall confiscate the illegal gains and impose a fine of one to two times the illegal gains. "

What should a consumer do if they watch Zhu Hongqi's advertisement and fall for it?

Lawyer Nie Weichang suggested: "According to Article 20 of the Consumer Rights and Interests Protection Law, 'business operators shall provide consumers with information related to the quality, performance, use, and validity period of goods or services, which shall be true and comprehensive, and shall not make false or misleading propaganda.' Article 55 stipulates that 'if business operators provide goods or services with fraud or engage in fraudulent behavior, they shall increase compensation for the losses suffered according to the requirements of consumers.' If a consumer is misled after seeing an advertisement by actor surnamed Zhu and causes damage to the purchase and use of related products, they can sue the court and demand that the seller bear compensation liability."

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