Can you have a buffet breakfast for only 3 yuan? Is it a gimmick or an affordable market | service | store | consumer | merchant | milk | consumer | breakfast
China has a population of over 1.4 billion, many of whom have low incomes and are in great need of popular and cost-effective products and services. Consumption should play a fundamental role, not only focusing on high-end consumption, but also serving the largest population of over 1.4 billion. Only in this way can the foundation be sufficiently solid and the market space be sufficiently large.
Eat once a day, check-in for happiness. Breakfast for Chinese people has always been a crucial small matter. Recently, Beijing has launched a "3-yuan buffet breakfast" with the main theme of "unlimited quantity, free renewal". When I first saw this news, many people didn't believe it: 3 yuan, which is the price of a box of milk, can you even have breakfast? Is it reliable? What can I eat? Just a few bowls of milk can make the shop lose money! It must be cheap but there are no good products.
With such questions in mind, the author conducted a visit and found that the so-called "3-yuan buffet breakfast" is indeed self-service, but it is not quite what everyone thinks. To be exact, it is "3 yuan Congee and beverage self-service". For example, some businesses launched "unlimited 3 yuan" meals, including Century egg and lean meat Congee, soup with pepper, pumpkin Congee, millet Congee, milk, soybean milk and orange juice. Consumers can freely add a small bowl. People with a small appetite can really eat Congee, but most people still need to eat something else. They just need to buy it separately, but the price is very affordable, and they follow the cost performance route.
A continuous stream of consumers have proven through their actions how popular the "3 yuan buffet breakfast" is. Every store that offers this type of breakfast has many elderly people who are skilled in budgeting to consume, and often it is the whole family who would rather wait for a seat to enjoy it. This shows that the cost-effectiveness can withstand the test of ordinary people. The launch of the 3-yuan buffet breakfast has become a phenomenon in the breakfast industry for over a month, definitely because it is cheap, but it is not something that can be summarized as "taking advantage of it". This has given us new thinking on how to win consumers.
Be brave enough to enjoy the soup on your head. In the breakfast market, various forms have existed for many years, including street couple shops, restaurant buffets, bun shops all over the street, and flowing pancake and fruit stalls. To stand out from homogeneous competition, one must have a pioneering innovation consciousness. The "3 yuan buffet breakfast" once again validates an innovative path: what others cannot do, I will do it; I do better than what others can do.
To provide "popular cuisine". The "3 yuan buffet breakfast" can basically achieve a full meal for 5 yuan and a good meal for 10 yuan, which is a true mass consumption and its core competitiveness in winning a large number of fans in a short period of time. China has a population of over 1.4 billion, many of whom have low incomes and are in great need of popular and cost-effective products and services. Consumption should play a fundamental role, not only focusing on high-end consumption, but also serving the largest population of over 1.4 billion. Only in this way can the foundation be sufficiently solid and the market space be sufficiently large.
We must uphold the taste of conscience. Consumers are very price sensitive, but price sensitivity does not mean relaxing the requirements for quality and safety. The requirement of having good quality even for 3 yuan may sound harsh, but it is the key to whether the 3 yuan buffet breakfast can stand firm in the market. In order to dispel consumers' concerns, some businesses promised to use Qinzhou Yellow for millet porridge, ternary milk, and non GMO soybean for soybean milk. Only when there are good products at a low price, do consumers dare to come and cheer, and only then are they willing to cheer.
The breakfast unit price is not as high as the main meal, and one has to get up early in the morning to prepare, which has always been a tough business. This also means that "3 yuan buffet breakfast" is like "digging steel coins in the cement field", which cannot make fast money or big money, and many brands may not even look up to it. To make consumers spend 3 yuan to eat well, eat well, and eat safely, businesses need to have extremely precise grasp of supply chain integration, store management, and ingredient consumption, and also greatly reduce costs. This is not something that every brand can replicate. In order to control the labor cost, many stores have reduced the number of waiters in the form of self-service, resulting in the untimely cleaning of tableware. Some stores are also showing signs of wasting Congee products, and some people are trying to take away milk with their own thermos cups. Under immense business pressure, it remains to be seen whether the "3 yuan buffet breakfast" can last for a long time. However, regardless of whether it is ultimately achieved or not, consumers will at least benefit from it, which is also beneficial for improving the company's visibility. Please encourage merchants to try more and make their 3 yuan worth it in more occasions.
