But don't be afraid of his destructive power, another internet celebrity professor's debate on "learning news prospects": Concern about Zhang Xuefeng's questioning and dissemination | News | Zhang Xuefeng

Recently, there has been a heated debate between Zhang Xuefeng, a renowned graduate teacher, and Zhang Xiaoqiang, a professor at the School of Journalism at Chongqing University, regarding the prospects of studying journalism. On the evening of June 18, Zou Zhendong, another "popular professor" and professor of the School of Journalism and Communication of Xiamen University, made a speech through WeChat official account and personal microblog.

Professor Zou Zhendong

Zou Zhendong listed 7 opinions in an article titled "Zou Zhendong cordially invites Zhang Xuefeng to Xiamen to invite you to have Sha Cha Noodles". The first rule is "First of all, I don't recommend knocking anyone unconscious because if they do, they really won't be clear headed."

Secondly, Zou Zhendong believes that one can be concerned about Zhang Xuefeng's doubts, but there is no need to be afraid of his destructive power. He believes that Zhang Xuefeng is just one person's opinion, and anyone can express their opinion on what major to choose. Believe in the vast majority of students and parents, they will have a mind, rationality, and will not confuse themselves, but will vote with their feet and make their choices. Not to mention "whose cheese did Zhang Xuefeng touch?" If your cheese is missing or even gone, it is likely that it was not someone else who touched you, but you threw it away yourself. If the news and communication profession works on its own, ten thousand Zhang Xuefeng would say it's not good, but it's useless. On the other hand, if the journalism and communication profession is not good on its own, and no one says it, it will also be ruined. The only one who breaks down the journalism and communication profession is oneself, not others.

Thirdly, Zou Zhendong believes that it is worth reflecting on the issues raised by Zhang Xuefeng, but do not trust his conclusions lightly. He said, "A self media graduate with a major in water supply and drainage has more fans than a professor in communication studies. He should humbly admit that this is reality and humbly learn from others, but it is logical to conclude that the news and communication major is not worth choosing. Zhang Xuefeng has millions of fans, and students who want to become self media in the future are likely not to consider water supply and drainage as their preferred choice.".

The fourth point, Zou Zhendong pointed out that Zhang Xuefeng's answer does not need to be believed, but Zhang Xuefeng's questioning is worth reminding. He believes that the phenomenon of news and communication academia deviating from reality and industry should be vigilant.

In other points, Zou Zhendong candidly said: Thinking of those students who either have no regrets or accidentally got into the journalism and communication major with ultra-high scores, every time we step onto the podium, we must touch our conscience and live up to the shining eyes below?

According to the official website of Xiamen University, Zou Zhendong is a key position professor at Nanqiang University, director of Xiamen University's Public Opinion Research Center, doctoral supervisor, and doctoral student in history. He enjoys the special benefits of the State Council, is a leading talent in national philosophy and social sciences, a national "Four Batches of Talents", one of the top ten excellent TV theoretical workers in the country, a recipient of the "Baosteel" National Excellent Teacher Award, a special support talent for Fujian Province's "Double Hundred Plan", a leading talent in Fujian Province's philosophy and social sciences, and a talent in Fujian Province's "Four Batches of Talents". Consultant at People's Daily New Media Think Tank, Expert Committee Member of Network Public Opinion Expert Committee of China Emergency Management Committee, Community Safety Expert Committee Member of China Emergency Management Committee, Executive Director of China Public Opinion Research Committee, Editorial Board Member of Southeast Academic and Taiwan Research Collection.

Zou Zhendong directly participated in the practice of new media. In 2016, he delivered speeches at the graduation ceremony of Xiamen University and in 2020, he delivered a new student admission speech on CCTV. The video views reached several hundred million, and a large number of articles received millions of views. Top 10 Influential Campus Bloggers on Sina Weibo in 2020, 40 Hot Figures on Sina Weibo in 2016, Top 100 New Media Figures in China in 2016, Self media Person of 2015, Top 10 Insight Bloggers on Phoenix Network in 2012, columnists on Sina, FT Chinese Network, Southern Weekend, New Beijing News, Dongsen News Cloud, and special commentator on Phoenix Network.

Earlier, when responding to questions from parents of candidates, Zhang Xuefeng said, "Science 590 reports news? You will collapse." "Don't report news, it's better to close your eyes and touch one from the Chinese undergraduate major directory than news." "If I were a parent and my child insisted on reporting journalism, I would definitely knock him unconscious and then report something else to him."

He said that currently, 80% of students studying journalism and communication are not engaged in this industry. Journalism and communication used to be a great profession because at that time the media was thriving, with radio, newspapers, television stations, and website editors and reporters. What about now? Everyone is self media.

On June 15th, Zhang Xiaoqiang criticized Zhang Xuefeng for causing significant harm and misleading the public. He pointed out that news can be both literary and martial, and journalism from universities above 211 is selected with closed eyes, and reminded everyone not to be fooled by such internet celebrities. A day later, Zhang Xiaoqiang mentioned again, "Isn't Zhang Xuefeng himself also enjoying the dividends of socialized communication? He is engaged in the field that news graduates need to work in! He is eating the food of communication himself, but smashing the pot of communication. How absurd!"

In Zhang Xiaoqiang's view, the negative perception of journalism in society is due to their narrow belief that the way out for learning journalism is to go to the media. However, recruiting news talents for communication is the trend now. "The demand for communication talents in the future society will always be strong!"