Building a New Cultural Experience Based on Digitalization (People's Review) HD | Digital | Review

Click on the "Digital Dunhuang" resource library to browse high-definition images of caves; Through "8K+5G" high-definition live streaming, you can enjoy high-level concerts at the National Grand Theatre; To explore the mysteries of traditional architecture, one can use VR games to experience the poetic realm of Chinese classical gardens... Across time and space, human-machine interaction, and the integration of virtual and real, digital technology is gradually changing people's cultural lives.

The Opinion on Promoting the Implementation of the National Cultural Digitalization Strategy proposes to vigorously develop new digital cultural experiences that integrate online and offline, and combine online and on-site experiences. With the promotion and implementation of the national cultural digitization strategy, a brilliant panoramic map of Chinese culture is slowly unfolding. Digital technologies characterized by massive storage, real-time interaction, and holographic presentation are constantly innovating ways of expression, enriching cultural forms, and expanding consumer scenarios. According to data from the National Bureau of Statistics, in 2022, 16 industries with more obvious characteristics of new cultural formats achieved a revenue of 4386 billion yuan, an increase of 5.3% compared to the previous year, which is 4.4 percentage points faster than all cultural enterprises above designated size; Among them, digital publishing, intelligent unmanned aerial vehicle manufacturing for entertainment, Internet cultural entertainment platform and wearable intelligent cultural equipment manufacturing and other industries achieved double-digit growth, respectively 30.3%, 21.6%, 18.6% and 10.2%. The impressive transcript highlights the enormous development potential of this new business model.

To create a new cultural experience based on digitalization, it is necessary to continue to improve cultural digital infrastructure and service platforms. From the perspective of top-level design, the "Overall Layout Plan for Digital China Construction" proposes to promote the development of cultural digitization, deeply implement the national cultural digitization strategy, build a national cultural big data system, and form a database of Chinese culture. From a practical perspective, cultural institutions such as libraries, museums, art galleries, and art troupes have shown a high enthusiasm for digital transformation, and massive cultural resources are accelerating their transformation into cultural data resources. For example, the National Library collaborates with relevant institutions to develop a high-definition image database of the Yongle Encyclopedia and a knowledge base of the National List of Precious Ancient Books; The Palace Museum has launched the Palace Museum's "Digital Cultural Relics Library", with a total number of cultural relics exceeding 100000. With the improvement of the national cultural network and cultural big data system, abundant cultural resources will continue to be activated in the digital space.

After obtaining cultural materials that are suitable for the information age, the ability to produce digital cultural products that meet the spiritual and cultural needs of the people is a test of innovation and creativity. Cultural digitization is not the mechanical replication and transfer of cultural life from physical space to digital space, but involves the full chain reconstruction of cultural production, dissemination, and consumption. On the one hand, we need to innovate carriers and boldly use the latest digital technologies such as virtual reality, holographic projection, and virtual digital humans to transform and enhance traditional cultural formats, opening up more new cultural consumption scenes. On the other hand, it is also necessary to upgrade creativity, extract Chinese cultural elements, symbols, and symbols, combine with contemporary aesthetics, and carry out creative transformation and innovative development. Looking towards the future, the deep integration of technology and culture will bring richer cultural formats.

Improving the supply capacity of cultural digital content cannot be achieved without a sound governance system and industry ecology. After cultural resources are put on the "cloud" online, it is necessary to clarify and protect policies and regulations on how to ensure data security, unify standard systems, and protect intellectual property rights. Taking the highly concerned data standards as an example, China is strengthening the construction of an identification and parsing system, which will solve problems such as distributed data storage, interconnection, and data authentication, so that each data has a unique ID card. In the context of accelerated evolution of digital technology, it is necessary to improve the independent innovation ability of key technologies and cultivate more high-quality creativity and products through a sound industry ecosystem.

A history of cultural development is also a history of the evolution of media technology. The inventions of printing, telegraph and telephone, and radio and television have all given rise to corresponding cultural formats. The land under our feet has a history of millions of years of human history, ten thousand years of cultural history, and more than five thousand years of civilization. Now, the world's largest 5G network has been built and is undergoing profound changes in digital technology. The long-standing Chinese culture meets the rapidly changing digital technology, creating a magnificent and diverse cultural landscape of the new era. At a new historical starting point, we look forward to cultural digitization making new contributions to continuing to promote cultural prosperity, building a strong cultural country, and building modern civilization of the Chinese nation.