Bravely climb the summit! The chief editor of provincial-level party newspapers across the country has gathered in Lhasa dialect for "deep integration" and digital empowerment
How does digitization empower news?
On September 4, the 27th National Annual Meeting of Chief Editors of Provincial Party Newspapers, sponsored by China Newspaper Association and organized by Xizang Daily, was held in Lhasa. Representatives from the China Press Association and provincial-level party newspapers attended the annual meeting, and some media colleagues from central and local party newspapers were invited to attend. The theme of this year's annual conference is "Digital Empowerment of News and Propaganda Work".
Liao Jiaxing, Deputy Secretary of the Party Committee and Chief Editor of Xizang Daily, presided over the meeting. Wang Haizhou, member of the Standing Committee of the Party Committee and Head of the Publicity Department of the Xizang Autonomous Region, and Hu Xianqin, Deputy Secretary General of the China Press Association, addressed the meeting.
The theme of this year's annual conference is "Digital Empowerment of News and Propaganda Work".
How to start again in the new decade? This is a must answer question for all party newspaper workers. In the main forum segment, multiple guests shared their deep integration explorations and reflections.
Beijing Daily
Wu Yilin, Chief Editor, Vice President, and Vice Chairman of the Social Affairs Committee of Beijing Daily, brought the experience of Beijing Daily Newspaper Group breaking through in the new media wave. The group has strengthened its awareness of users, technology, and interaction, using new technologies such as AI, AR, 5G, and 4K as the driving force, and comprehensively utilizing various forms of expression such as audio and video, slow live streaming, animation, and H5, to launch a batch of "hot selling" products that are consistent with the character and temperament of the capital party newspaper. It has created content brands such as "Chang'an Street Governor", "Art Bloom Weekly", and "Beijing News Reading", forming a "Beijing News" harmony under unified command. At the same time, we adhere to user orientation, expand new formats of "news+" content, improve policy services, appointment registration, recruitment and selection functions, and provide users with "fingertip convenience", transforming from "information providers" to "urban service providers".
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inner mongolia daily
Liu Jing, Deputy Secretary of the Party Committee, Vice President, and Editor in Chief of Inner Mongolia Daily, introduced the "Grassland Cloud" integrated media platform created by Inner Mongolia Daily. The Grassland Cloud, launched in December 2019, is the only provincial-level integrated media technology platform in Inner Mongolia Autonomous Region commissioned by the Inner Mongolia Party Committee Propaganda Department and constructed and operated by Inner Mongolia Daily. At present, all 103 banner and county integrated media centers in Inner Mongolia have settled in, and half of the league and city party media, as well as some departments and bureaus, have also joined. More than 6000 journalists and new media technicians are active on the "Grassland Cloud" integrated media platform, and the "one cloud for the entire region" integrated pattern has been preliminarily established.
Xinhua Daily
Gu Leiming, Deputy Secretary of the Party Committee and Chief Editor of Xinhua Daily, shared the integration practice of the newspaper from five aspects: "building a solid foundation with digital technology," "innovating product forms through digital means," "expanding content production capacity through digital means," "ensuring production safety through digital proofreading," and "assisting social services through digital development.".
Sichuan Daily
Chen Lan, Secretary of the Party Committee and Chairman of Sichuan Daily Newspaper Group, and President of Sichuan Daily, brought the latest case of digital empowerment of the entire media content system.
Zhejiang Daily
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Qian Weigang, Vice President of Zhejiang Daily Newspaper Group and Chairman of Communication Brain Technology Co., Ltd., pointed out in his speech that in recent years, Zhejiang Daily Group has led by technology and promoted deep media integration with systematic thinking, actively promoting the construction of provincial media "one network", and exploring the Zhejiang practice of digital empowering news promotion. As a breakthrough point in exploring the integration of media in Zhejiang Province, the communication brain connects the media resources at the provincial, municipal, and county levels through user connectivity, content connectivity, and operation connectivity. With the technology of brain communication, Zhejiang has launched a "media fleet" on the main battlefield of mobile Internet, with the "Tide News" client as the flagship and the city county financial media center as the frigate. Chao News is also actively building an open content ecosystem, linking with Zhejiang propaganda manuscript library, provincial radio and television news media resources, 11 city integrated media, 90 county integrated media, various government accounts, and high-quality self media accounts.
Yangcheng Evening News
Du Chuangui, Secretary of the Party Committee and President of the Yangcheng Evening News Group, proposed to leverage the trend of digitalization, leverage technological advantages, innovate content expression forms, and not only make promotional content "beautiful", but also "popular". "Setting Sail", "Strengthening the Sea", and "Establishing a Famous Evening" are the three major training plans of Yangcheng Evening News to cultivate integrated media talents in a digital mode. Using this as a starting point, a group of seed players, financial media pioneers, and leading talents have been enriched in various key areas and positions of the three-dimensional mobile communication chain, providing strong talent support for achieving high-quality and sustainable development of mainstream media.
Xizang Daily
Liao Ken, Executive Vice Minister of the Propaganda Department of the Xizang Autonomous Region Party Committee and Secretary of the Xizang Daily Party Committee, analyzed Xizang's special strategic position and regional conditions, as well as the characteristics of journalism, under the title of "Seizing the Major Opportunities of Digital Empowerment to Promote the High Quality Development of Plateau Party Newspapers".The vivid cases fully reflect the responsibility and mission of Xizang Daily to do a good job in core reporting based on the local conditions, integrity and innovation.
The 27th National Provincial Party Newspaper Editor in Chief Annual Meeting was held in Lhasa. Taken by Hiratsuo Ciren
The annual meeting of provincial party newspaper editors in chief is an important platform for communication, cooperation, and innovation in the newspaper industry. The annual meeting will also carry out an interview activity themed "Xizang Trip of Chief Editor of Provincial Party Newspaper", which will show the development and changes of Xizang in the new era through the writing and lens of the media reporters of the participating party newspaper, so that more people can understand Xizang and enter Xizang.
![Bravely climb the summit! The chief editor of provincial-level party newspapers across the country has gathered in Lhasa dialect for "deep integration" and digital empowerment](https://a5qu.com/upload/images/59cb698fc58e017adc4ccd1320f6b7a2.jpg)