Big brand diamond rings sell for 29 yuan and 8 yuan?, Cheap Wedding Rings on E-commerce Platforms: Certified Packaging Agreement | DR | Certificate
Have you ever seen a DR diamond ring priced at 29.8 yuan?
As Qixi is approaching, a batch of "cheap diamond proposal rings" have appeared on the e-commerce platform. A DR diamond ring worth tens of yuan can not only customize a matching "true love agreement", but also provide a "jewelry appraisal certificate" and a "DR packaging box". The investigation by Yangzi Evening News/Ziniu News reporters found that the purchase prices of these products may only be in single digits.
59.8 yuan, certificate rings can be purchased
The reporter entered "DR Diamond Ring" on an e-commerce platform, and the product that caught the eye was priced at only a few tens of yuan, almost all of which regarded "a man can only customize one ring in his lifetime" as the selling point. Some merchants also wrote, "The quality of the counter and packaging are synchronized," and "Consult customer service to customize a true love agreement.".
The reporter selected a store with monthly sales exceeding 100000, and its introduction page stated that "the material is S925 silver plated with 7 layers of 18K gold". The prices for 0.5 carat, 1 carat, and 2 carat are 29.8 yuan, 39.8 yuan, and 49.8 yuan respectively. If "DR counter packaging" is needed, an additional 20 yuan needs to be added on this basis. Customer service stated that it is necessary to purchase "DR counter packaging" in order to customize the "True Love Agreement".
Subsequently, the reporter spent 59.8 yuan to purchase a 1-carat ring and "DR counter packaging", and sent the name to customer service. The received goods include: handbag with DR logo, packaging box, cleaning cloth, jewelry appraisal certificate, GRA certificate, true love agreement, and ring. Among them, the jewelry appraisal certificate states information such as "Mosonite ring, silver white, 2.18g, ag925%", etc. The GRA certificate is in English, and customer service refers to it as the Mosonite certificate.
Scan the QR code to display "Query successful"
It is worth mentioning that the "True Love Agreement" received by the reporter states: "When I give you a Darry ring that can only be customized once in my life, it represents that you are the only true love of my life..."
Below the agreement, the names of the promisor and promisee provided by the journalist are printed, along with a QR code. The most amazing thing is that this QR code can really be scanned in. After entering, the page is printed with the DR logo and displays "Query Successful". The "True Love Code" is also displayed below, which is consistent with the physical certificate.
The reporter asked the customer service of the official DR store on another e-commerce platform for an example of DR's "true love agreement" and found that the official version of the agreement was almost identical to the cheap version. Meanwhile, the reporter also found that the DR logo printed on the cheap version is almost identical to the official one. Official customer service told reporters that only men can purchase DR rings and need to register their identity information. During the purchase process of the cheap version, the merchant did not consult the journalist's gender and identity information.
The "purchase price" of the ring may only be a few yuan
Does the cheap version of the ring have the "S925 silver plated with 7 layers of 18K gold" mentioned on its introduction page? After receiving the goods, the reporter consulted customer service, who said that "18K gold can be engraved according to the customer's requirements, but the ring itself does not contain gold material." They also said that they can provide free engraving service.
Subsequently, the reporter used the image search function on the e-commerce platform to search for cheap versions of rings and found that the lowest price for the same model was only a single digit. Some products were labeled as "imitation Mozambique stone rings," while others were directly labeled as "Mozambique stone rings." Some products also came with GRA certificates, most of which were labeled as copper, and there were also some rings of the same model priced in tens of yuan, labeled as silver. The reporter noticed that the product images used in these rings are almost identical.
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What is Behind Monthly Sales of 100000+
Regardless of the actual purchase price, a DR ring priced at tens of yuan should not only be known by the seller but also by the buyer for its authenticity.
There are opinions online that suggest that "behind the monthly sales of over 100000 yuan, there are over 100000 victimized girls" and "buying such fake goods to deceive people is deceiving emotions". Some netizens have even asked about their souls, "Men can only customize one in their lifetime, and they can buy a basket for a few hundred yuan. Can you tell me what love is?"
From the product reviews, it can be seen that buying a cheap "DR ring" includes giving it to girls, girls buying it for themselves, and both parties using it as a facade for their wedding.
From the price distribution of DR official stores, the price of genuine rings ranges from a few thousand yuan to several hundred thousand yuan. The topic between "sincerity" and "genuine gold" will not be discussed much. Regardless of the purchasing purpose, buyers should be aware that this ring will not be "only customizable once in a lifetime.".