Beyond the same period in 2019! Dragon Boat Festival travel is very hot, with 106 million pre orders | cities | tourism

Release time:Apr 13, 2024 23:06 PM

This Dragon Boat Festival holiday, tourism is just like the weather: hot.

106 million people traveled during the Dragon Boat Festival holiday

According to comprehensive calculations by the Data Center of the Ministry of Culture and Tourism, the number of domestic tourism trips in China reached 106 million, a year-on-year increase of 32.3%, and has recovered to 112.8% of the same period in 2019 according to comparable standards; Realized a domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%, and restored to 94.9% of the same period in 2019 according to comparable standards.

During the 2023 Dragon Boat Festival holiday, the cultural and tourism industries have shown strong recovery momentum. Zhongxin Finance has learned from multiple travel platforms that the sales of multiple tourism products have exceeded the same period in 2019.

According to Ctrip data, the recovery progress of some tourism formats has exceeded pre pandemic levels, with domestic ticket business and other order volumes doubling compared to the same period in 2019.

According to Qunar data, during the Dragon Boat Festival holiday in 2023, the number of flight bookings in popular cities in China exceeded 20% of the same period in 2019, and the number of hotel bookings in popular cities in China exceeded 1.6 times that of the same period in 2019.

According to data from Tongcheng Travel, during the Dragon Boat Festival holiday in 2023, the volume of Tongcheng Travel tickets, hotels, scenic spot tickets, and vacation business exceeded that of the same period in 2019.

Dai Bin, President of the China Tourism Research Institute, believes that domestic tourism continues the trend of accelerating recovery since today's Spring Festival, and the tourism industry has entered a new channel of comprehensive recovery.

Summer vacation and health tourism are highly sought after

During holidays, temperatures in various parts of China generally rise, making summer vacation and health tourism the first choice for many tourists.

Yunnan, Xinjiang, Qinghai, Gansu, Inner Mongolia, Guizhou and other places have become popular choices for many young people for self driving and summer vacation due to their pleasant scenery and comfortable climate.

Qingdao, Dalian, Qinhuangdao, Yantai, Weihai, Ningbo and other coastal tourist destinations have become the first choice for many citizens and tourists to escape the summer heat and cool off. Camping sites in Shanghai, Beijing, and other places have attracted a large number of tourists, while water park scenic spots in Guangzhou, Sanya, and other places are favored by families with children.

On the Ctrip platform, the search heat related to summer vacation and heat dissipation has increased by 50% compared to the previous month. Going to the beach or the mountains has become a good way to escape the heat.

Dai Bin said that summer tourism is just the right time, and "where to cool down, where to stay" has become a new consensus among tourists, investment institutions, and market entities. This year's Dragon Boat Festival, major tourist cities such as Beijing experienced rare high temperatures, further boosting the demand for people to travel to other places for summer vacation.

Night economy becomes a market highlight

According to a special survey conducted by the Ministry of Culture and Tourism, the proportion of tourists participating in night tourism during the Dragon Boat Festival holiday reached 22.3%, a significant increase of 7.9 percentage points compared to the same period in 2022, due to the impact of high temperatures and the continuous enrichment of night tourism products at the destination.

According to data monitoring, during the Dragon Boat Festival, 243 national level nighttime cultural and tourism consumption clusters had a nighttime passenger flow of 36.253 million people, with an average of 49700 people per night in each cluster, an increase of 38.8% compared to the same period in 2022.

Among them, the accumulated night passenger flow during the Dragon Boat Festival holiday in many gathering areas, such as Qinhuai River Confucius Temple Area in Nanjing, Mount Taishan Xiucheng in Tai'an, Jianghan Road Pedestrian Street in Wuhan, Wuyi Business District in Changsha, Dacifang on Chunxi Road in Chengdu, three streets and two lanes in Nanning, and Xi'an City Wall Scenic Area, has exceeded 600000 person times.

This Dragon Boat Festival holiday is full of cultural flavor

This Dragon Boat Festival holiday is filled with exciting folk cultural activities. The integration of intangible cultural heritage folk customs and traditional culture into modern cultural life of the masses, and the deep integration of culture and tourism in new scenes continue to emerge. Dragon boat racing, eating Zongzi, singing folk songs, appreciating ancient songs in ancient books, intangible cultural heritage and traditional folk activities create a new space for guests and hosts to share.

According to a special survey conducted by the Ministry of Culture and Tourism, the proportion of tourists visiting cultural and museum venues, historical and cultural districts, participating in various intangible cultural heritage projects, and participating in cultural activities such as music festivals and concerts during holidays is as high as 87.9%.

Dai Bin stated that the "Village Super" and "Village BA" in Guizhou, as well as the dragon boat races/grabbing events in Guangdong, Hubei, Hunan, Fujian, Zhejiang and other places, and the Guangxi Folk Song Festival are cultural and sports events, as well as tourist attractions. Dragon boat racing has become the most influential IP of the Dragon Boat Festival, with various racing style dragon boat races in Guangdong, Guangxi Dragon Boat Festival dragon boat races, Sichuan "Speed and Passion" dragon boat races, including Xinjiang dryland dragon boat races, all receiving sustained growth in traffic on short video self media platforms.

Shen Jiani, Senior Researcher at the Strategic Research Center of Ctrip Research Institute, believes that this year's Dragon Boat Festival has truly become the "hottest Dragon Boat Festival in the past five years", marking a successful end to the first half year of the tourism market's return to growth. At the same time, as the Dragon Boat Festival approaches summer vacation this year, driven by groups such as parent-child and graduates, the summer tourism market will open up ahead of schedule, unleashing the long accumulated tourism consumption potential.

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