Are you sitting or not?, The shuttle bus ticket to the scenic area costs tens of yuan, and you need to walk another three kilometers to enter. Planning | Ticket | Scenic Area

"In the past, self driving in Changbai Mountain was still possible to buy tickets directly, but now it is necessary to buy tickets and tickets together. Going to the main peak of Tianchi requires an additional 80 yuan for a ticket." "The Yueyaquan Mingsha Mountain scenic area has started to cause trouble, and the main entrance is far away, blocking the road and allowing tourists to go to the parking lot at the east gate of the scenic area. When they arrive, they find that they need to buy additional shuttle tickets to the scenic area." "A 30 minute drive costs 300 yuan, and Niubei Mountain should be renamed 'Niugui Mountain'."

Nowadays, many scenic spots in China have opened a certain distance between the tourist distribution center and the gate. It is almost a must to enter the scenic spot and take the ferry bus. This situation has caused many tourists to complain.

Tourists forced to 'voluntary' ride

Miss Jia, who has just visited Gansu and Qinghai routes, told Zhongxin Finance and Economics that the distance from the tourist distribution center to the ticket gate in scenic spots along the route is almost no less than three kilometers. "Some scenic spots even need to travel for half an hour or more. In this case, it is impossible not to take a shuttle bus."

"It's about three kilometers from the visitor center to the ticket gate. We can walk by ourselves, but with the elderly and children at home, shuttle bus is almost a must." A tourist who came to Beijing's Mutianyu Great Wall from Anhui told Zhongxin Finance.

In response to the recent online disputes over traffic in scenic spots such as Niubei Mountain in Sichuan, Changbai Mountain in Jilin and Crescent Spring in Mingsha Mountain in Gansu, China-Singapore Finance and Economics respectively called to verify. The staff of Niubei Mountain Scenic Area said that the tourist reception center is about 15 kilometers from the ticket gate, and only vehicles from the scenic area can be taken up the mountain, and vehicles from other places will not be released. As for why such a long distance is set, the staff told Zhongxin Finance that it may be due to revenue considerations.

The customer service staff of the North Scenic Area of Changbai Mountain said that the scenic area cannot be entered by self-driving, and a combination of tickets and tickets must be purchased. Tourists need to take a unified bus up the mountain at the distribution center, which takes about 50 minutes by car. Since the bus cannot get on the main peak section of Tianchi and needs to change to an off-road vehicle, tickets for this journey need to be charged separately.

Combination tickets for the North Changbai Mountain Scenic Area in Jilin. Screenshot from "Changbai Mountain" WeChat official account.

Ticket prices for the main peak of Tianchi Lake in the northern scenic area of Changbai Mountain in Jilin Province. Screenshot from "Changbai Mountain" WeChat official account.

Mingsha Mountain Crescent Spring Scenic Area replied that the parking lot at the east gate of the scenic area is 4.2 kilometers away from the scenic area and it is really necessary to take a sightseeing bus. At present, both the middle gate and the east gate are normally open, but they will be diverted according to the passenger flow. In addition, according to the WeChat official account of "Mingsha Mountain Crescent Spring", the scenic spot has recently issued an announcement to adjust the fare of the Dongmen sightseeing bus. Since July 14, the round-trip ticket has been reduced from 20 yuan/person to 5 yuan/person.

Scenic spot: is for the convenience of tourists

There are actually different views and considerations on the rationality of setting up car ferry in scenic spots. The official customer service of Mutianyu Great Wall told Zhongxin Finance that the scenic spot distinguishes between day tickets and night tickets in terms of traffic planning. If it is a night ticket, tourists can drive to the scenic spot, and parking lot 4 or 5 is also very close to the cable car. If it is a daytime ticket, there is a certain distance from the ticket gate.

"Tourists can decide whether to buy ferry tickets according to their own needs. The scenic spot also cooperates with the Beijing Tourism Distribution Center. The special tourist line including ferry tickets can go directly to the cable car, which is also for the convenience of tourists." The above customer service said.

Some people agree with the view of Mutianyu Great Wall scenic spot, believing that the distance between the tourist center and the gate of the scenic spot is to facilitate traffic management near the scenic spot and ensure the safety of pedestrians. Some scenic spots still have dangerous road conditions, and the vehicles driven by full-time drivers in scenic spots will be safer and can also protect the ecological environment of scenic spots. Some people also think that the relocation of the gate of the scenic spot is not to provide tourists with comfortable and convenient services, but to "slaughter passengers" and carry passengers, and the starting point is off track.

Li Baiwen, a professor at the School of Tourism of Beijing Union University, told China-Singapore Finance that the key is that the distance from the tourist center to the core scenic spot should be controlled within a reasonable range. If it is deliberately extended too long, it is equivalent to the scenic spot deliberately increasing the transportation cost of tourists and creating profits. point.

"Separating the day and night shows has certain benefits from the perspective of passenger flow management in scenic spots, but attention should also be paid to providing multiple modes of transportation to protect consumers' right to choose." Li Baiwen said.

Experts: scenic spots need to change profit thinking

In view of the contradiction between the management of the scenic spot and the transportation cost of tourists, Li Baiwen said that the problem will be solved only by liberalizing the transportation, changing the profit return points and increasing the consumption points within the scenic spot.

"Now, scenic spots are more likely to treat tickets, ferries, etc. as profit points. But in fact, scenic spots can try to provide low-cost or free public transportation, while focusing on secondary consumption within the scenic spot, and make up for this cost through other consumption points." According to Li Baiwen's analysis, blindly raising the price of tickets and transportation will easily lead to a decline in passenger flow, and the overall shrinkage of scenic spots and profit points will do more harm than good.

In March of this year, the Resource Development Department of the Ministry of Culture and Tourism, together with the National Tourism Standardization Technical Committee, publicly solicited opinions on the national standard "Classification and Evaluation of the Quality of Tourist Attractions.

According to the revised instructions, this revision highlights the "three guides": guide the scenic spot to establish a correct concept of development and resources, adopt a scientific way of resource development, adjust and optimize the supply structure and supply focus; guide the scenic spot to face the change of functional nature, further strengthen the public welfare attribute and social function of the scenic spot; guide the scenic spot to pay attention to the market demand and attach importance to the modern service concept and product concept, pursue supply and demand adaptation, quality improvement, consumption upgrade and high-quality development.

At present, some scenic spots have begun to try to abandon the practice of sightseeing bus charges. According to the "Wulan Release" WeChat Public Number, Qinghai Chaka Salt Lake Scenic Area has decided to cancel the travel expenses of the tea card tourist distribution center from July 12, 2022 to maximize the benefits of the vast number of tourists in accordance with the demands of the vast number of tourists and to solve the problem of blocking points in the scenic area.

Will you choose to take the scenic spot car ferry?