Are you really getting cold? Beijing Advertising Association issued a notice reminding Cai Xukun that there is a risk team | Cai Xukun | Risk
On July 1st, it was discovered that the Star Endorsement Standards Committee of the Beijing Advertising Association issued a notice titled "Risk Warning on the Public Opinion Fermentation of Mainland Chinese Singer Cai", reminding relevant units to pay attention to risk control. The full text is as follows——
Recently, the incident involving male singer Cai in mainland China has gradually escalated, and there is a trend of further hype and expansion. Relevant brands, entertainment agencies, and MCN agencies are requested to take risk control of male singer Cai in mainland China and provide special reminders.
![Are you really getting cold? Beijing Advertising Association issued a notice reminding Cai Xukun that there is a risk team | Cai Xukun | Risk](https://a5qu.com/upload/images/0a3192429c2602bf69ac11f96d8a2ab8.jpg)
Netizens pointed out that the singer Cai in the prompt should be Cai Xukun.
The reporter found that on June 30th, the originally scheduled variety show "Run" was postponed due to "scheduling adjustments". It is said that in previous promotional videos, there were complaints from the audience due to the appearance of Cai Xukun's image.
![Are you really getting cold? Beijing Advertising Association issued a notice reminding Cai Xukun that there is a risk team | Cai Xukun | Risk](https://a5qu.com/upload/images/c50a06cde78b68cfd6b39fb10caaf1a7.jpg)
The Cai Xukun team has not responded to the current online doubts.
But on June 30th, Cai Xukun's Douban homepage was found to be empty, and it only returned to normal on the morning of July 2nd.
![Are you really getting cold? Beijing Advertising Association issued a notice reminding Cai Xukun that there is a risk team | Cai Xukun | Risk](https://a5qu.com/upload/images/2bfcb2aa2fc7e48c975be73c034f200a.jpg)
According to insiders, many brands endorsed by Cai Xukun are now preparing to go through internal termination procedures, and the Cai Xukun team is also making final efforts to minimize the volume of public opinion.