Are women mocked for group buying watermelons? Emergency response from Baiguoyuan: After investigation, it was found that there was a misunderstanding of the group purchase voucher | Guoyuan | misunderstanding
Recently, a blogger on Tiktok released a video roast that he used group coupons to buy watermelons in Baiguoyuan, but was treated differently, and was accused of "being greedy for bargains" by shop assistants.
In response, the latest official statement from Baiguoyuan stated that the blogger's feedback was a misunderstanding and that they were unable to engage in dialogue and handle the incident with the blogger. Jiao Yue, Vice President of Baiguoyuan, also claimed, "We firmly defend our rights with legal weapons against malicious defamation of our franchisees and brands, and the act of fabricating stories recklessly!"
At present, Baiguoyuan's response has ranked 7th on the Weibo hot search list, and the popularity is continuing to increase.
Previously reported——
Is group buying treated differently?
A woman angrily rebukes a well-known chain store
Recently, a blogger on Tiktok released a video roast that he used group coupons to buy watermelons in Baiguoyuan, but was treated differently.
The woman in the video angrily claimed that she purchased 3 kilograms of watermelons for 6.89 yuan in a group purchase. When she went to the store to verify the vouchers, she was told by the salesperson that the watermelons she bought at a cheaper price would not be sweet. Normally, watermelons in the store cost 9.9 yuan per kilogram. "Because you came for a bargain, this watermelon is not sweet." "Greed for a bargain means there is no good thing.".
Afterwards, the video quickly became popular on multiple social media platforms and made it onto the hot search list, sparking a lot of discussion among netizens.
At present, the original video of the roast has been taken off the shelf. The party involved recorded a video again in response, stating that the official called her the day after the original video was released and offered to compensate for a watermelon, but she refused. The brand contacted her, but there was no apology and they will no longer purchase anything from Baiguoyuan.
Baiguoyuan response: After investigation, it was found to be a misunderstanding
Yesterday, the official statement from Baiguoyuan stated that the blogger's feedback was a misunderstanding and that they were unable to engage in dialogue and handle the incident with the blogger.
Baiguoyuan said that recently, there was a blogger's feedback on Tiktok, which brought unpleasant consumption experience in the use of Baiguoyuan group purchase coupons. Regarding this matter, Baiguoyuan immediately established a joint investigation and handling team from the group to the region, and conducted repeated investigations and verifications on the store and monitoring. During this period, I actively tried to contact the blogger multiple times, but I have not been able to obtain their effective contact information and response, and I am unable to have a conversation and handle this incident with the blogger.
Baiguoyuan stated that due to the presence of other customers in the store on that day, the sound of the store's surveillance video was noisy. Through repeated review of multiple surveillance videos and attempts at noise reduction, it was found through the latest verification that the salesperson expressed during the blogger's purchase of watermelons that the sweetness of the melons was not as high, but because the price was cheap, consumers purchased more, which was misunderstood by the blogger. We deeply apologize for this.
Baiguoyuan stated that during this incident, the store staff lacked communication and service from the perspective of customers, which resulted in an unpleasant shopping experience for customers. I apologize again to the blogger and will further strengthen the management training for employees, continuously improve their service and professionalism.
It is noteworthy that Baiguoyuan stressed at the end of the statement that the blogger has not been effectively contacted up to now, and the description of the blogger in the video comment area has not been found through the current investigation. Any act of impersonating or publishing false information that damages the company's brand reputation will be protected by legal means in accordance with the law.
After its release, the comment section of Baiguoyuan's Weibo account was quickly occupied by consumers, who believed that Baiguoyuan was suspected of threatening the blogger and sharing their consumption experience at Baiguoyuan.
In addition, Jiao Yue, who was certified as the Vice President of Shenzhen Baiguoyuan Industrial Co., Ltd. on Weibo, responded by saying that the content of the blogger's voice and multiple communications had been verified one by one, including the verification that "Baiguoyuan customer service uses watermelon after-sales service" does not exist.
Jiao Yue said, "To be honest, we warmly welcome complaints and suggestions from normal users. Baiguoyuan has always adhered to a culture of altruism in treating every customer. However, we firmly defend our rights with legal weapons against malicious slander against our franchisees and brands, as well as the act of fabricating stories recklessly!"
Only 5 months after listing on the Hong Kong stock market
As a well-known fruit chain brand in daily life, Baiguoyuan successfully landed on the Hong Kong Stock Exchange market in January this year, becoming the "first stock of Chinese fruit chain retail" with a selling price of HKD 5.6; The stock abbreviation is Baiguoyuan Group, with the stock code 2411. HK.
According to public information, Baiguoyuan, also known as Shenzhen Baiguoyuan Industrial Co., Ltd., was established in Shenzhen in 2001. It has two brands, "Baiguoyuan" and "Guoduomei", and is a large chain enterprise that integrates fruit procurement, planting support, post harvest preservation, logistics and warehousing, standard grading, marketing expansion, brand operation, store retail, information technology, financial capital, and scientific research and education.
In March of this year, Baiguoyuan's first annual report since its listing showed that its total revenue in 2022 was 11.312 billion yuan, a year-on-year increase of 9.94%, and its net profit attributable to shareholders was 323 million yuan, a year-on-year increase of 40.35%. The total number of retail stores increased from 5249 at the end of 2021 to 5650, and the number of franchise stores also increased from 4254 at the end of 2021 to 4577. Compared to the declining trend of domestic fresh e-commerce in recent years, Baiguoyuan has achieved counter expansion.
According to the annual report, during the reporting period, Baiguoyuan Group's main business, fruit and other food sales, achieved a revenue of 10.982 billion yuan, accounting for 97.1% of the total revenue; The franchise fee and franchise revenue were 169 million yuan, and the member revenue was 90.132 million yuan, accounting for 1.5% and 0.8% of the total revenue, respectively.
As of the close on June 16th, the stock price of Baiguoyuan Group was HKD 5.56 per share, which is lower than the issue price; The current total market value is HKD 8.8 billion.
