Apples are punished! Advertising violator | website | advertisement
The website of the National Enterprise Credit Information Publicity System shows that recently, Apple Electronic Products Trading Co., Ltd. was fined 30000 yuan by the Dongcheng District Market Supervision Administration of Beijing for violating Article 8, Paragraph 1 of the Advertising Law of the People's Republic of China.
Image from the website of the National Enterprise Credit Information Publicity System
According to the main illegal facts, after investigation, the parties involved posted advertisements on the homepage of the "iPhone Annual Renewal Plan" website for their launched iPhone Annual Renewal Plan. The advertisement includes content such as "Upgrade to the new iPhone easily" and "If you want to join the annual iPhone refresh plan, simply purchase a specified new iPhone and add the AppleCare+service plan in the same transaction to join.".
After investigation, it was found that the annual renewal plan is a scalable iPhone launched by the parties involved and provides a guarantee plan for AppleCare+services. In actual implementation, the annual iPhone refresh plan cannot be shared with business discounts. The parties involved have written the above restrictions in the clause "By participating in the iPhone annual renewal plan, you agree to the following terms and conditions" on the redirect page, which is not indicated in the above homepage advertisement.
![Apples are punished! Advertising violator | website | advertisement](https://a5qu.com/upload/images/eeb3f891caff6141780b557822fd1ed0.jpg)
The above advertising content is edited, produced, uploaded and published by the parties themselves, with a traceable release date of October 23, 2020. At the end of August 2021, the parties involved made modifications and improvements to the above content.
Article 8 of the Advertising Law of the People's Republic of China clearly states that if an advertisement expresses the performance, function, place of origin, purpose, quality, composition, price, producer, validity period, promise, etc. of a commodity or the content, provider, form, quality, price, promise, etc. of a service, it should be accurate, clear, and understandable. If the advertisement indicates that the promoted goods or services are accompanied by gifts, the variety, specifications, quantity, term, and method of the accompanying gifts should be clearly stated. The content that should be explicitly stated in advertisements according to laws and administrative regulations should be prominently and clearly stated.