Apologizing for "Tea Beauty and Pleasure", the title of the tweet "Effort for White Effort" has sparked controversy | Netizens | Effort for White Effort "
On the evening of August 24th, a tweet titled "Effort, Effort, and White Effort" caused some netizens to question it. "Cha Yan Yue Se" apologized in the comment section and said that in the future, they will be more cautious in drafting the title to avoid misunderstandings caused by their own problems.
On the evening of August 24, the "Chayan Yuese" WeChat official account released a tweet of "White Effort". This tweet, which is less than a thousand words long, starts with "Slam Dunk Master" and tells the story of the "youthful nature" in the eyes of Cha Yan Yue Se, followed by the promotion of her new product.
The controversial topic is the title "Effort is White Effort," which many netizens question for spreading negative emotions. Some readers believe that the title of the tweet is not closely related to the content and do not know the intended meaning. And the saying "hard work pays off" has made many hardworking readers feel uncomfortable reading it: "If you don't want to work hard, then go ahead and put on a bad show. What is the operation of mocking hardworking people?"
![Apologizing for "Tea Beauty and Pleasure", the title of the tweet "Effort for White Effort" has sparked controversy | Netizens | Effort for White Effort "](https://a5qu.com/upload/images/bf698304afa7dae9aeeb43b1ae246e85.jpg)
Regarding the doubts raised by netizens, "Cha Yan Yue Se" later posted an apology in the comment section, stating that its original intention was to express more, "Perhaps hard work may not necessarily lead to the desired results, but it does not hinder the efforts put in the process of cherishing."
"Cha Yan Yue Se" apologizes for the discomfort caused by the inappropriate naming of the tweet and will be more cautious in the future when drafting the title.
At present, the article "Effort is worth effort" has been deleted.
![Apologizing for "Tea Beauty and Pleasure", the title of the tweet "Effort for White Effort" has sparked controversy | Netizens | Effort for White Effort "](https://a5qu.com/upload/images/9a598b6faa2ce667b294ddd65900a572.jpg)
It is also reported that "Cha Yan Yue Se" had previously been questioned by netizens due to copywriting issues. In 2022, controversy arose over the English sign "SexyTea" on the exterior wall of a new store in Nanjing. Subsequently, "Cha Yan Yue Se" announced its decision to remove the "SexyTea" logo and no longer use the English name in future new stores.