Antique New Play and Night Tour Digital Services Boost New Growth Characteristics of Tourism Industry | Tourism | Antique
CCTV News: Currently, it is the peak of summer tourism and vacation, and data from multiple platforms shows that the tourism market is further heating up. According to the China Tourism Research Institute, there will be 1.85 billion people traveling from June to August, resulting in tourism consumption exceeding 1200 billion yuan. During the interview, the reporter found that scenic spots featuring traditional Chinese culture are increasingly favored by tourists and have become popular check-in destinations for summer tourism.
As night falls, the Luoyi Ancient City Scenic Area located in the old urban area of Luoyang City feels like daylight. Under the Wenfeng Pagoda, which was first built in the Song Dynasty, citizens and tourists immerse themselves in the infinite charm of the millennium old capital. The ancient style and the lights complement each other, creating a unique charm.
Major scenic spots in Luoyang seize the "summer season" and plan a series of Chinese style content. Luoyang should launch the "National Wind Crossing" activity in Tianmen Scenic Area, the "China-Chic Appreciation Feast" activity in Mingtang Paradise Scenic Area, and the "Night Tour in Jiuzhou Lake" activity in Jiuzhou Lake Scenic Area to bring immersive experience to tourists. The reporter found that the characteristic tourism of Chinese style is becoming a new hotspot and trend in tourism consumption in recent years. According to data from online content platforms, more than 90000 scenic spots across the country have launched distinctive products related to Chinese culture, making it a popular keyword in tourism.
In the Phoenix style Cultural Village in Xiangxi, Hunan, traditional cultural performances on the venue and neon clouds outside complement each other, achieving a fusion of tradition and fashion.
Creating Nighttime Tourism Features to Drive Consumption Heat in Multiple Scenic Spots
Recently, the National Development and Reform Commission explicitly proposed in its "Measures for Restoring and Expanding Consumption" to promote the standardized and innovative development of nighttime cultural and tourism consumption, guide museums, cultural centers, amusement parks, etc. to extend their opening hours, and support the construction of "24-hour living circles" in areas with conditions. The reporter found in the interview that many scenic spots have launched night tourism projects, bringing new growth points to tourism consumption.
With the richness of nighttime consumption scenarios, night has gradually become a continuation for the public to release pressure and explore a better life. In Wuyuan, Jiangxi, known as the "most beautiful countryside in China", the county has the highest number of 4A level or above scenic spots in the country, and the tourism industry is already very mature. How to make differentiation based on innovation? To boost tourist interest in consumption, Wunuzhou Scenic Area has created a variety of night tourism scenes, including bar streets, rowing boat night tours, and water screen light and shadow shows.
At the same time, the scenic area has also launched various discount packages for night tours, offering discounts of up to 60 yuan from the usual 100 yuan ticket price during the day, providing a lot of benefits for night consumers.
At the same time, the scenic area has also established a dedicated live streaming team to sell scenic area group coupon products and undertake potential online consumption needs of tourists. According to data statistics, from May to July, various enterprises accumulated nearly 200 million yuan in market profits through a combination of discounts such as "tourism tickets+accommodation+performances" at night. The comprehensive tourism revenue exceeded 3.3 billion yuan, an increase of 21% compared to 2019.
Digital services support new growth in tourism formats
Experts say that behind the current popularity of summer tourism is the support and driving force of digital technology on tourism consumption. The rich and colorful online content such as live streaming and short videos has also brought new growth opportunities for tourism in various scenic spots.
In Puzhehei, Yunnan, where thousands of acres of lotus ponds are in full bloom, visitors can not only enjoy boating and lotus frolicking, but also enter local fishing villages to experience the cultural life and intangible cultural heritage skills of the Yi Sani people.
Huamian Festival is a traditional festival with a thousand year history in the local area. Holding charcoal ash in hand to send special blessings to friends around us, the unique activity form has attracted many tourists to come and experience through online dissemination. The popularity of traditional culture has also driven many young people to return home and start businesses.
In addition to live streaming sales, various forms of group buying also enrich the choices of tourism consumers. The water town of Wuzhen has launched the "Wuzhen Cooling Season" through simultaneous online and offline efforts, selling various products and services such as tickets, boat tickets, hotel accommodations, and performances, as well as multiple multi day use tickets, allowing tourists to enjoy a "one-stop" summer travel experience in Wuzhen, including eating, staying, traveling, and playing.
