Another explosive! A store sells 10000 units a day! Can you buy it? YoY | Sales | Store
Since mid June, many parts of the country have generally experienced high temperatures, with some areas breaking historical records for extreme high temperatures during the same period. The sales of heatstroke prevention and cooling products such as cold patches and ice mats are booming.
High temperatures are hitting multiple parts of the country
Hot selling heatstroke prevention and cooling products
In the scorching summer, many people choose to use cooling patches to prevent heatstroke and cool down. According to the reporter's understanding, it is a physical cooling principle. When applied to the surface of the skin, it can quickly reduce the skin temperature by 2 ℃ to 3 ℃. Merchants constantly innovate in order to attract consumers. For example, a merchant has launched a small box of ice cold stickers suitable for young people and students, and has sold over 400000 boxes this year.
"Young and promising," "Lucky and successful," and "Passing every exam"... These unconventional cold stickers that integrate cultural and creative concepts are the best-selling items in e-commerce this year. The person in charge introduced that they have launched a total of 24 different styles, with almost every single one selling tens of thousands of boxes, which has also driven the sales of ice cold stickers to increase by more than 20%. In addition, cool eye masks of different materials and colors are also hot selling products in summer.
Yu Fengchao, general manager of a cooling products enterprise in Yiwu, Zhejiang, said, "We have developed about dozens of new models this year, mainly hydrogels and the like, which can absorb heat and dissipate heat. A single model can sell tens of thousands a year."
The Nine Palace Ice Cushion has the same principle as the Ice Cool Patch and Cool Eye Mask. Due to its larger area, it can be placed on a seat to reduce body temperature, or placed on a desk to cool down appliances such as laptops.
Xu Wei, a partner of a cooling products company in Yiwu, Zhejiang, said that the sales of ice cushions have been about 170000 since the beginning of this year, not including OEM customization. Compared to the same period last year, the production and sales should double.
Xu Wei told reporters that this year, customers have also customized large-sized ice mats as pet products, becoming a new growth point. At present, they have sold over 60000 pet ice cushion products, accounting for about 30% of the sales of this type of product.
According to data from e-commerce platforms, sales of heatstroke prevention and cooling products have seen a significant increase since June, with ice cushion products increasing by over 400% year-on-year. Sales of pet cooling products such as frozen toys, cooling scarves, pet ice cushions, and pet air conditioners have all increased by over 50% year-on-year.
Handheld small fan renovated in various ways
The market is booming, and enterprise orders are surging
The handheld small fan has become a popular summer product due to its novelty and portability. This year, there have been many innovations in the style of handheld small fans, and some companies have already placed orders until August.
In a store in Yiwu International Trade City, there are hundreds of different styles and colors of handheld small fans displayed. The person in charge introduced that many of these are innovative products from this year. For example, a cartoon shaped fan with built-in LED lights for makeup mirrors has sold over 50000 units this year.
Pan Yanyan, the operator of Zhejiang Yiwu International Trade City, said that this model has many functions and can be placed on the desktop; Can place mobile phones; It has a cold compress function, and when placed on the skin when it is hot, it will be very cold; There is also a fan with a humidifier. These innovative products are doing well. Domestic sales have increased by 50% and 60% this year.
Pan Yanyan introduced that this year, the design of handheld fans has become more refined. There are watch fans for children, as well as bladeless fans with higher safety. At the end of April this year, we entered the peak period of wholesale of handheld fans.
Pan Yanyan also stated that many varieties will suddenly experience explosive orders, such as selling thousands of units per day last year and suddenly selling tens of thousands of units per day this year. If you want to pick up the goods, some styles can be picked up in a few weeks or ten days, while some more popular styles will be available in August.
According to data from Yiwu, from May 1st to June 28th, the number of orders for small fans increased by over 100% compared to the same period last year, and the transaction volume increased by over 300%. Some business owners have stated that the number of individual wholesale orders in China is also increasing this year.
In the scorching summer,
Would you purchase this type of heatstroke prevention and cooling product?
