Announcing consecutive price increases?! The highest increase reached 10%, and these car companies in Japan have seen an increase in prices
Japanese automaker Honda announced on the 23rd that it will raise the prices of six models in Japan, marking Honda's second price increase this year. In addition, several Japanese car companies such as Nissan and Mitsubishi have also recently raised prices.
Honda announced on the 23rd that it will raise the prices of six models in Japan starting from July 27th, with a maximum increase of over 5%. For example, an SUV originally sold for about 116000 yuan, but after price adjustment, it will reach 122000 yuan, an increase of about 6000 yuan. This is Honda's second price increase this year, resulting in a three-quarters price increase among all Honda models.
In fact, Honda is not the only one that has raised prices, and several Japanese car companies have recently raised prices. In April this year, Nissan raised the prices of five models, with the highest increase reaching around 10%. Mitsubishi Motors raised prices for two models in February this year, with the highest increase reaching 6%. In addition, car companies such as Toyota, Mazda, and Subaru have previously raised the prices of some models.
The main reason for Japanese car companies raising prices is the depreciation of the Japanese yen combined with an increase in raw material prices and logistics costs. Taking Toyota as an example, according to Japanese media reports, Toyota had previously reached an agreement with automotive steel suppliers to increase the purchase price of each ton of steel by approximately RMB 2000, an increase of 20-30% within six months, the largest increase in 12 years. Other car companies have also indicated that the use of aluminum and copper materials in vehicles has increased to varying degrees.
In the past, Japanese car companies would choose to raise prices during model upgrades to reduce consumer resistance to price increases. However, Honda raised its prices this time without a new generation of models, which is the first time in Honda's history, according to Japanese media reports. Except for Honda, several Japanese car companies have shown this trend. The price increase of new cars has brought considerable pressure to consumers. A recently released survey result shows that nearly 90% of Japanese respondents are concerned about the price increase of new cars, with one in two people considering reducing the configuration of new cars when purchasing them in the future.