Ancient style, new charm, deep family and country sentiment! The front desk invites you to "zongzi" to enjoy the beauty and culture of Chinese civilization | tradition | ancient style
Dragon boat racing, fragrant zongzi and mugwort, the Dragon Boat Festival is the first traditional festival in China to be included in the world's intangible cultural heritage list. China Central Television deeply explores and elucidates the value of China's excellent traditional culture in the era, carefully creates a series of high-quality programs, and through the integration and innovation of "ideology+art+technology", tells the touching story of the Dragon Boat Festival culture, fully showcasing the infinite charm of the world's only uninterrupted civilization.
The "News Broadcast" series of reports "New Ideas Leading a New Journey", and the CCTV news feature "Current Political Micro Observation | Dragon Boat Festival Seeking for Roots" focus on explaining General Secretary Xi Jinping's important exposition on promoting the excellent traditional Chinese culture, and a panoramic view of the new era The people of all ethnic groups inherit and develop the excellent traditional Chinese culture, and work together to build a magnificent chapter of the modern civilization of the Chinese nation.
This is a beautiful expression of deep patriotism. The Dragon Boat Festival special program led by "Long Song of the Dragon Boat Festival in Clear Water" draws inspiration from excellent traditional Chinese culture, integrates cultural classics with modern art innovation, depicts the outstanding charm of the Chinese nation, and inspires the spirit of confidence and self-improvement.
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This is a classic continuation that connects ancient and modern times. The Chinese Calligraphy Conference portrays the spirit and charm of excellent traditional Chinese culture between strokes and ink, and reinterprets unique Eastern aesthetic characteristics. "China in Intangible Cultural Heritage" polishes the spiritual symbol of Chinese civilization and presents a panoramic view of the profound and long-lasting inheritance of intangible cultural heritage of the Chinese nation.
This is a folk sharing of crossing the sea. The "Legend of China Festival - Dragon Boat Festival" and "Dragon Boat Festival Culture Overseas", which integrate Chinese culture and traditional elements, are aimed at audiences both at home and abroad, building a cultural bridge for exchanges and mutual learning between Chinese and foreign civilizations.
Sing a symphonic poem flowing on the Yangtze River, amidst the green mountains and clear waters at the entrance of the Three Gorges, on the boats sailing across the river. The large-scale symphonic poem "Long Song of the Dragon Boat Festival by the Clear Water" in the special program of the Dragon Boat Festival on the main station has stepped out of the studio for the first time and landed in the beautiful and heavy hometown of Qu Yuan, Yichang, Hubei. The immersive live performance takes the two banks of the Xiajiang River as the natural backdrop, innovatively integrating the beauty of mountains and rivers, cultural atmosphere, and artistic performance, completing a dialogue that connects ancient and modern times. The program breaks away from the conventional mode of variety shows, borrowing four classic symphonic movements as the structure, connecting the four chapters of "My Hometown", "My Love", "My Zhi", and "My Country", using vivid literary language and symphonic poetry and painting to decorate the beautiful rivers and mountains of our country. In the "My Hometown" section, the reciter Li Guangfu recited an excerpt from the famous Chinese poem "Nine Chapters: Ode to Oranges" with poetry accompanying music. In praising the virtues of "independence without moving" and "horizontal without flowing", he expressed Qu Yuan's love for his hometown, loyalty and deep affection for his homeland. The theme short film "A Different" Li Sao "in the Countryside" tells the story of the members of the popular literary and artistic club Saotan Poetry Society creating nearly 10000 poems. In each poem, the power of folk inheritance of excellent traditional Chinese culture is vibrant, and a strong sense of cultural confidence and national pride arises... The program also creatively incorporates international elements, reflecting the innovation and inclusiveness of Chinese culture, showcasing the diverse and inclusive Chinese civilization.
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Taking dragon boat racing as the "bone" and traditional culture as the "flesh and blood", during the Dragon Boat Festival holiday, CCTV's comprehensive channel and news channel simultaneously launched a special program "Sailing for China's Dragon Boat Festival Health" for three consecutive days at 10am. The live broadcast of dragon boat racing showcases holiday life and vividly reflects the development and inheritance of excellent traditional Chinese culture in the new era. From the ancient dragon start ceremony, to the handmade dragon boat, to the new generation of dragon boats after "00", the Voice of the Great Bay Area and the special program "Dragon Boat Festival · Boat Together", based on the millennium dragon boat culture, invited Hong Kong, Macao and Taiwan youth to row dragon boats and taste Zongzi together, highlighting the historical origins of the same roots and showing the spirit of the times. As the top dragon boat event with the highest level, competitive level and total bonus in China, the 2023 Chinese Dragon Boat Competition will be held in Fuzhou, Fujian Province, with "speed and passion". Through the traditional dragon boat parade, relay of dragon boat competition and cultural activities, it will show the new vitality of Chinese traditional sports.
CCTV News broadcasts a special live broadcast of "Zongzi Love Dragon Boat Festival", where multiple journalists immerse themselves in various local customs and activities, savoring the Dragon Boat Festival with their tongues and inheriting intangible cultural heritage with their fingertips. The original video of CCTV, "Dragon Boat Festival Blue and White Painting", uses the pattern of blue and white porcelain to draw a vivid cultural scroll of dragon boat racing, eating Zongzi, hanging Aipu, bathing in medicine, and fighting with hundreds of herbs.
Bi Ai Xiang Pu is busy everywhere, and Chinese people around the world celebrate the Dragon Boat Festival. The Chinese International Channel's "Legend of China Festival - Dragon Boat Festival" focuses on dragon boat racing activities in multiple parts of the world, showcasing the scene of dragon boats competing in rivers, lakes, streams, seas, and other areas. Experience and explore folk customs, sports, culture, history, and cuisine, and share the cultural taste of the millennium Dragon Boat Festival with audiences at home and abroad.
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Strolling through the ages, renowned both domestically and internationally, the global influence of Dragon Boat Festival culture is increasing day by day. The CGTN special program "Strolling Through the Ancient and Modern Dragon Boat Festival" highlights cultural elements - the creative video "Journey in Modern People's Paintings: How Ancient and Modern People Celebrate the Dragon Boat Festival" allows foreign hosts to "travel" to Tang Dynasty ancient paintings and learn about Tang Dynasty Dragon Boat Festival customs from ladies. "Celebrating the Dragon Boat Festival in the Grand View Garden" replicates the famous scenes of giving fans, fighting grass, and playing chess during the festival in "Dream of the Red Chamber", showcasing the beauty of Chinese culture.
Global Information Radio's special report "Chinese Dragon Boat Festival in the Eyes of Foreigners", multilingual integrated media coverage "Dragon Boat Culture Abroad", and "Interesting Customs of Dragon Boat Festival" showcase to overseas audiences the rich and colorful Dragon Boat Festival folk activities and local cuisine from all over China, greeting auspiciousness, conveying blessings, and showcasing the unique charm of traditional Chinese culture.
The Chinese civilization extends endlessly, and the inheritance of cultural heritage and string songs never stops. During the Dragon Boat Festival holiday, the high-quality cultural programs on the main channel presented a grand atmosphere of "melancholy and literary".
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Immersive experience of the beauty of Chinese calligraphy art! The comprehensive channel's large-scale calligraphy and cultural program "Chinese Calligraphy Conference" presents a panoramic view of the vast and profound Chinese calligraphy art and the long history of Chinese character development through situational performances, appreciation of famous calligraphers, interactive quizzes, and on-site writing. The upcoming fourth episode will showcase three classic calligraphy masterpieces from the Northern Song Dynasty, namely Su Shi's "Huangzhou Cold Food Poetry Calligraphy", Mi Fu's "China's Most Beautiful Calligraphy Calligraphy Calligraphy Calligraphy Calligraphy", "Shu Su Calligraphy Calligraphy", and Huang Tingjian's cursive "Li Bai's Memories of the Past".
Let more cultural relics and heritage come to life, and make Hunan a wonderful place! The popular "China in Intangible Cultural Heritage" on the internet has entered the land of Hunan and Chu. In Furong Country, there are more than 20 intangible cultural heritage projects with Hunan characteristics, including the beautiful and stunning Miao drum dance, the Liuyang fireworks making technique that "shakes the world with artillery", the Dong brocade weaving technique that adds to the beauty, and the Tujia hanging feet building construction technique with upturned eaves, materials, and hooks, presenting a dazzling cultural feast.
With a unique perspective and clever creativity, traditional Chinese opera has gained a new way of opening up. The drama channel's creative short video "Zhongsheng Xi" has launched its first short film "Zero Card Restaurant", which innovatively portrays the national intangible cultural heritage and classic Hu Opera play "Chao Feng Shi Cai" - Hu Opera masters vividly "eat" invisible food for the audience.
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"Zong" enjoyed the holiday, and the main station prepared a rich and colorful movie and television dinner for everyone: the TV drama channel broadcast "Nanyang Daughter's Love" and "Who Is He" in its golden file, and the record channel launched a new documentary "Song of the Yangtze River · Civilization Chapter" and "Lovely Animal Babies". The children's channel selected "Cotton Candy and Cloud Mother - Happy Life 2" and "New Big Head Son and Little Head Father - Happy Parent child Camp" for the children... full of high-quality products, a little bit of heart, and invited you to spend the Dragon Boat Festival together.
Producer | Zheng Zhaohong
Producer | Hu Yunlong, Ding Caiying
![Ancient style, new charm, deep family and country sentiment! The front desk invites you to "zongzi" to enjoy the beauty and culture of Chinese civilization | tradition | ancient style](https://a5qu.com/upload/images/b0e239aa6081926edadf7ea62d8b5421.jpg)
Editor, Wang Jun
Video Creation, Jiang Tao, Zhao Yanlei, Feng Xue, Wang Zhonglue
Design | Ji Shiyun
![Ancient style, new charm, deep family and country sentiment! The front desk invites you to "zongzi" to enjoy the beauty and culture of Chinese civilization | tradition | ancient style](https://a5qu.com/upload/images/e67a596edd372ca9cf583edc7a17d2dd.gif)