The consumption of cultural and tourism in the ancient capital is transforming towards deep immersion. New professions, new business districts, and new industrial chains have emerged. Work | Tourists | Transforming into new professions
CCTV News: Focusing on expanding domestic demand, restoring and expanding consumption is the top priority of this year's economic work. Since the beginning of this year, some millennium old capitals have relied on their own characteristics to explore historical and cultural resources, transforming cultural and tourism consumption from traditional sightseeing to deep immersion, and meeting people's diverse and personalized needs.
Recently, CCTV reporters conducted interviews in multiple locations including Beijing, Nanjing, Xi'an, and Luoyang. Today, let's first take a look at the situation in Luoyang.
According to data from travel platforms, in the past three months, the booking volume of Luoyang scenic spots has increased by 47% compared to 2019, and the hotel booking volume has increased by 163% compared to 2019. 80% of tourists are under the age of 45.
The top ten popular scenic spots are Longmen Grottoes, Laojun Mountain Scenic Area, Luoyang City of Sui and Tang Dynasties, China National Garden, International Peony Garden, Luoyang Old Street, Luoyang White Horse Temple, Jiguan Cave, Luoyang Museum, and Sui and Tang City Site Botanical Garden. Wearing Hanfu and going to Shendu for 'time travel' has gained popularity across the internet.
Summer vacation tour heats up the Longmen Grottoes scenic area, attracting a plethora of visitors
Luoyang has a civilization history of over 5000 years, a city building history of 4000 years, and a capital building history of over 1500 years. Thirteen dynasties have established their capitals here. The Longmen Grottoes, one of the top ten popular scenic spots mentioned earlier, has a history of over 1500 years and is the world's largest and largest treasure trove of stone carving art. Entering summer vacation, there is also a peak in tourism here, with an average daily reception of around 20000 tourists.
Reporter Xu Qian: In the four suburbs of Luodu, where mountains and rivers are the most beautiful, Longmen is the first. This is the sigh that Bai Juyi expressed when he arrived at the Longmen Grottoes. In the Longmen Grottoes, there are over 100000 stone carvings of all sizes, each of which can be said to be lifelike. The outdoor temperature today has reached as high as 40 ℃, but it still cannot stop everyone's enthusiasm for playing here.
Reporter Xu Qian: In the Longmen Grottoes, I found a very special point. In previous years, when I came here, tour guides would accompany everyone to explore and explain the Longmen Grottoes. This year's tour guide has undergone a service upgrade and will wear this distinctive Tang costume.
The transformation of cultural and tourism consumption and the emergence of new professions
With the transformation of cultural and tourism consumption from traditional sightseeing to deep immersion, the cultural and tourism industry has also shifted from a single scenic area to a complex consumption venue. In Luoyang, more and more young tourists are wearing Hanfu to check in and take photos, and some of them have sensed business opportunities, leading to the emergence of new professions.
At six o'clock in the evening, in the ancient city of Luoyi, photographer Song Jiarui was taking photos of tourists. This was his fifth customer today. Song Jiarui said he is a newcomer here, and although he is a newcomer, his salary is not low.
Song Jiarui used to be a photographer in the cinema, but now she specializes in taking photos in scenic areas. He told reporters that more tourists come to Luoyi Ancient City at night, and in order to take photos, he also specially purchased equipment such as lighting and props.
To the cinematographer Song Jiarui: I have invested about 30000 yuan now, and I have already made a profit. Now, it's like becoming my own boss, and the more I work, the more motivated I become.
Wearing Hanfu to check in to the ancient capital of Luoyang has become a new way of playing, and more and more young people like Song Jiarui are holding multiple positions. In Luoyang, the Hanfu craze has not only driven more than 3000 people to work in cosmetics, photography, and other fields, but also created new business districts around the scenic area. In front of the gate of Luoyi Ancient City used to be a famous auto repair street in Luoyang, but now it has been transformed into a Hanfu street.
At present, Luoyang has formed a full chain industry of "Hanfu production, leasing, styling, and shooting", with over 1000 related stores, a year-on-year increase of 375%, and the "Hanfu economic circle" is gradually taking shape. Not long ago, Ruyang County under the jurisdiction of Luoyang began producing Hanfu using its existing clothing processing production line, with an expected annual production capacity of 5 million sets.
