African Good Things Online Shopping Festival held in Changsha, Hunan | Handdrum | Africa
South African white wine, Ethiopian coffee beans, Guinea hand drums... Nowadays, citizens of Changsha, Hunan can easily purchase over a hundred selected African specialty products with just a flick of their fingers online. On the afternoon of June 28th, the 2023 China Africa Economic and Trade Expo Africa Good Goods Online Shopping Festival, hosted by the Changsha Municipal Bureau of Commerce and the Yuhua District People's Government of Changsha, was held in the Yuhua District of the Changsha Pilot Free Trade Zone in China.
The theme of this event is "Hunan Africa", aimed at promoting friendly economic and trade exchanges between China and Africa, and further deepening economic and trade cooperation between China and Africa. The event was held in the form of "platform promotion+online live streaming", and many popular African specialty products were unveiled and welcomed.
During the event, South African Ambassador to China, Xie Shengwen, came to the live broadcast room to introduce African goods and promote them to netizens: "We will distribute benefits, one yuan per order, welcome everyone to place an order." Xie Shengwen held up a small tea bag to show off, and netizens in the live broadcast room supported him. The inventory quickly sold out.
Xie Shengwen said in an interview with reporters that he is delighted to come to Changsha to participate in the Africa Good Things Online Shopping Festival. The content of this event is exciting and diverse, which will inject new impetus into deepening Africa China cooperation. The unique climate conditions and natural environment in Africa have nurtured many high-quality products. We hope that through this online shopping festival, more African goods can enter the Chinese market. "The African Good Things Online Shopping Festival is a meaningful attempt. Cross border trade strengthens the economic and trade exchanges between the two countries, can promote high-quality development, and also hopes to attract more Chinese investors to invest in Africa, creating a mutually beneficial and win-win situation."
In addition to Xie Shengwen, there are also many anchors introducing African specialties to Chinese netizens through the lens at the China Africa Economic and Trade Cooperation Innovation Demonstration Park. Netizens can choose their favorite products in their mobile live streaming rooms, and some can even have free shipping to their homes, which is convenient and fast.
Online sales are booming, and offline activities are also bustling. During the event, Hunan Xiaochengzi Cross border Technology Co., Ltd., Shenzhen Feiyu Trading Co., Ltd., Hunan Tanpaist Network Technology Co., Ltd., Hunan Gaoqiao Market Co., Ltd., Hunan Xiaokazhu Coffee Co., Ltd. and other enterprises signed a strategic cooperation agreement for the African Good Products Sales Alliance to help African specialty products "cross the sea" enter the Hunan market.
Relying on the African Good Things Online Shopping Festival, high-quality products such as red wine, coffee, tea, dried fruits and vegetables, and handicrafts from African countries such as South Africa, Rwanda, Tanzania, Ethiopia, and Kenya have gained more favor from consumers. At the same time, Hunan will fully leverage its market advantages, e-commerce advantages, and innovation advantages, unleash consumer vitality, empower and store energy for China Africa trade, and promote the development of related trade.