Adapting to local conditions to promote the realization of the value of ecological products

Ecological products include tangible ecological products such as agriculture, forestry, animal husbandry, and fishery, as well as intangible ecological products such as cultivating biodiversity, beautifying the environment, mitigating and adapting to climate change. People often say, "One water and one soil produce one product.". Tangible ecological products such as Anji White Tea and West Lake Longjing are well received, and everyone completes the value transformation of ecological products silently. The reasonable return of tea buyers to pay for monetary value promotes tea farmers to protect the ecological environment like they protect their eyes. The tea farmers who have harvested a lot have taken it to the next level, opening natural classrooms in tea gardens, constructing ecological homestays, and extending the deep processing of tea products, attracting more tourists to come and appreciate the "green mountains and clear waters" and "golden mountains and silver mountains" in a circular manner.

The unevenness of things reflects the emotions of things. Compared to tangible ecological products such as agriculture, forestry, animal husbandry, sideline fishing that can be exchanged in the market, intangible ecological products are priced differently, which to some extent hinders the value conversion of ecological products. The value of intangible ecological products is difficult to measure, and people have non exclusivity and non monopoly in the process of enjoying them, making it difficult to achieve value. The government needs to coordinate and balance all aspects to ensure that nature provides long-lasting ecological benefits.

Ecological construction has never achieved immediate results, but has been a long-term achievement. At present, the government invests a large amount of financial, material, and human resources in environmental governance, making the sky bluer, the mountains greener, and the water clearer. The time span often lasts for decades or even hundreds of years. The beneficiaries have a weak perception of intangible ecological products such as biodiversity enhancement and climate improvement, and have not paid corresponding usage costs for daily use without realizing it. In the long run, this ecological protection method that relies solely on fiscal funds is unsustainable and narrows the gate for investment in ecological construction.

The transformation from "green mountains and clear waters" to "golden mountains and silver mountains" will not be achieved overnight. The key lies in people, the key lies in thinking. Transformation requires solid support from factors such as capital, labor, technology, and market. The key is to have industry introduction and upgrading tailored to local conditions, so as to activate the source of ecological governance through human subjective initiative. To promote the transformation of green mountains and clear waters into golden mountains and silver mountains, it is necessary to innovate the ecological environment governance model. While improving the ecological environment, we will use tailored projects as a starting point to address the issues of where project funds come from and where they go, as well as the enthusiasm of builders. This will open up new space for exploring government led, enterprise and social participation, market-oriented operation, and sustainable paths to realize the value of ecological products.

Only by guarding the green mountains and clear waters can we achieve great success. Based on ecological protection and environmental governance, supported by the operation of characteristic industries that are in line with local resource and environmental endowments, we will promote the effective integration and integration of ecological environment governance projects with strong social welfare and related industry projects with good economic benefits, forming a symbiotic relationship of "you have me, I have you, you come and go, I come and go". Good mountains and good water create a "golden rice bowl" for related industrial projects, endowing more green ecological products with recognition and reputation. On this basis, utilizing the profits from industrial projects to continuously support public welfare ecological environment governance expenditures, expanding channels for ecological environment investment and financing, solving the supply-demand imbalance between ecological environment governance and capital investment, and forming a social capital that has continuously risen to become the main body of ecological governance projects, working together to create a good situation of ecological beauty and people's wealth.

China has a vast territory and a rich and colorful geographical environment, gathering precious ecological assets from around the world. Various regions are promoting the realization of ecological product value according to local conditions, playing the symphony of the times that "green mountains and clear waters are like mountains of gold and silver". People will not betray the green mountains, and the green mountains will not betray them. With the continuous improvement of ecological environment quality, the environmental carrying capacity, brand influence, and resource contribution rate of green mountains and rivers will grow in tandem, and the ecological benefits and economic and social development benefits will be coordinated and unified at a higher level. From "mutual fit" to "mutual achievement", promoting the continuous improvement of ecological environment quality and helping the value and income of ecological products rise is an important measure to use economic means to bridge the transition from green mountains and clear waters to golden mountains and silver mountains. It is also a necessary measure to expand the domestic market and enhance the domestic circulation.