Actively promoting new consumption (new knowledge and new perception) economy | consumption | new perception
Consumption is the ultimate demand, a key link and important engine for smooth domestic circulation, and has a lasting driving force on the economy, which is related to ensuring and improving people's livelihoods.At the Central Economic Work Conference held at the end of last year, it was proposed to prioritize the recovery and expansion of consumption. Currently, China's new industrialization, informatization, urbanization, and agricultural modernization are deepening, and people's living standards are constantly improving. To implement the decisions and deployments of the Party Central Committee, restore and expand consumer demand, it is necessary to adapt to the trend and direction of upgrading household consumption, and vigorously promote new types of consumption. New consumption refers to a series of new consumption formats, models, scenarios and services supported by the innovation and application of the Internet, digital technology, artificial intelligence, blockchain and other new generation technologies. Thoroughly studying the characteristics and trends of new consumption, adopting more targeted and effective measures to promote new consumption, is conducive to expanding domestic demand and meeting the growing needs of the people for a better life.
The characteristics of new consumption mainly include: firstly, income level and consumption willingness are the basic conditions for new consumption. The income level and willingness of consumers directly affect their demand for new consumer products and services. Secondly, there is a certain technological threshold for new consumption. The technological threshold for new consumption, as well as the level of consumer mastery of new technologies and methods, have a direct impact on the development of new consumption. Thirdly, cultural consumption and green consumption are important components of new consumption. With the upgrading of consumption structure, consumers not only focus on material consumption, but also pay attention to leisure consumption, cultural consumption, green consumption, etc. Therefore, the cultural content of new consumption is higher, and the proportion of green consumption and low-carbon consumption is also higher. Fourthly, improving consumer applications and consumer perception experience requires innovative consumption scenarios. New types of consumption have special requirements for consumption scenarios. The consumption scenarios mainly include infrastructure, consumption experience venues, and carriers for consumption realization. Expanding new types of consumption can not only bring about the scale expansion of consumer demand, but also drive the investment demand for new infrastructure construction. Fifthly, improving the convenience of obtaining products and services requires accelerating logistics innovation. Especially with the development of smart logistics in modern logistics systems, it will greatly improve the convenience of meeting new consumer demands. Sixth, improving the consumption environment and optimizing the system are the basic guarantees for new consumption. Continuous optimization of market management is an important external environment for the development of new consumption, such as in cross-border "overseas shopping", online prepaid consumption, shared consumption, and other fields. It is necessary to improve relevant quality standards and market supervision measures to fully protect consumer rights. The characteristics of new consumption determine that more targeted measures need to be taken to develop new consumption.
Accelerate the construction of new consumer scenarios. Accelerate the construction of new infrastructure such as 5G, artificial intelligence and industrial Internet, enable the transformation of consumer market with new infrastructure, and promote consumption upgrading with industrial upgrading. Accelerate the organic integration of online and offline consumption, expand and upgrade information consumption, and foster and expand new forms of consumption such as smart products and smart retail, smart tourism, smart radio and television, smart elderly care, smart housekeeping, digital culture, smart sports, "Internet plus+health care", "Internet plus+education", "Internet plus+home decoration". Strengthen the cross-border integration of consumption in business, culture, tourism, sports, health, transportation, and actively expand new immersive, experiential, and interactive consumption scenarios. Increase efforts to conserve, intensively utilize, and compound land and housing, and encourage the transformation of difficult to operate department stores, old factory areas, etc. into new consumer carriers. Deepen the cooperation between the East and the West in the service sector, vigorously implement consumer assistance, and help the central and western regions, especially underdeveloped areas, improve their development capacity and consumption level.
Build a logistics support system that is suitable for new consumption. To promote the organic integration of online and offline consumption, it is necessary to further improve the e-commerce system and express logistics distribution system, smooth logistics channels, and accelerate the construction of a global, safe, reliable, and efficient circulation network. Accelerate the construction of IoT related facilities, develop new logistics infrastructure such as smart logistics hubs, smart logistics parks, smart warehousing logistics bases, smart ports, and digital warehouses. Encourage innovation in smart logistics technology and models, promote the transformation of innovative achievements, expand the commercial application scenarios of smart logistics, promote automation, unmanned, intelligent logistics technology equipment, as well as the application of intelligent management technologies such as automatic perception, automatic control, and intelligent decision-making. Establish a sound inspection and quarantine system for imported cold chain food, accelerate the application of blockchain technology in the construction of smart monitoring and traceability systems for cold chain logistics, promote closed-loop traceability management throughout the entire chain, and improve the efficiency and safety level of food and drug circulation.
Increase support for new types of consumption. Promote the development of standards in fields such as 5G, Internet of Things, cloud computing, artificial intelligence, blockchain, and big data, accelerate the pre research of technical standards for ultra high definition video, interactive video, immersive video, cloud gaming, virtual reality, augmented reality, wearable, etc., and strengthen the connection and matching with relevant application standards. Strengthen financial and tax support, accelerate the construction of relevant infrastructure and service guarantee capabilities, and better guide and drive consumption through investment. Promote commercial banks, automotive finance companies, consumer finance companies, etc. to enhance their financial service capabilities, and guide financial institutions to enrich bulk consumer finance products under the premise of controllable risks and sustainable business.
Strengthen law enforcement and supervision in the new consumption field. Deepen the implementation of fair competition policies, strengthen anti-monopoly and anti unfair competition law enforcement, accelerate the establishment and improvement of a comprehensive, multi-level, and three-dimensional regulatory system, and further improve the regulatory service system of online trading platforms. Accelerate the construction of consumer credit system, promote credit classification and supervision, organize and carry out integrity measurement demonstration activities, and implement dishonesty punishment in accordance with laws and regulations. Strengthen price supervision, crack down severely on illegal activities such as low price dumping and price fraud, and strictly regulate platform operators to set prices independently. Intensify the promotion and implementation of the E-commerce Law of the People's Republic of China, effectively implement relevant regulations, comprehensively strengthen cross regional, cross departmental, and full process collaborative supervision, continue to strengthen the supervision of consumer product quality and safety, and strengthen quality monitoring and evaluation in key service areas.