Accelerated release of cultural consumption potential data | box office | potential
The 2023 summer season breaks the record for the highest box office in Chinese film history during the same period! According to real-time data from Lighthouse Professional, as of 19:21 on August 17th, the total box office for this year's summer season exceeded 17.778 billion yuan.
The level of cultural consumption is an important benchmark for measuring the historical and cultural accumulation, economic and social development, and national spiritual literacy of a country or region. Since the beginning of this year, offline consumption scenarios have resumed and expanded, with a significant increase in cultural and entertainment activities represented by movies and cultural performances, driving the rapid growth of cultural consumption in China. The industrial scale continues to expand, demonstrating enormous development potential and space.
"The recovery momentum of the film market this year is very strong, and the summer season has maintained a high box office of around 2 billion yuan for seven consecutive weeks. Currently, there are nearly two weeks left until the end, and the summer season is expected to hit 20 billion yuan, taking the box office capacity to a new height." said Chen Jin, a data analyst at Lighthouse Professional Edition.
This year's summer season has shown a grand trend of "frequent hits" and "a hundred flowers blooming", with four films grossing over 2 billion yuan, the highest number in history. Among them, the total box office of the domestic films "The Disappearing She", "All in One", "In an Octagonal Cage", "Fengshen Part One", and "Chang'an 30000 Miles" accounted for about two-thirds of the total box office of the summer season. It can be said that the top domestic films have supported the summer market this year.
The reason why the summer season has achieved such impressive performance is mainly due to the excellent quality of the films, especially the outstanding performance of domestic films, which are both well received and well received.
The summer season also reflects the progress of China's film industry level. The design team of "Fengshen Trilogy" spent two years integrating more advanced concepts, more comprehensive processes, and more scientific working methods into the entire film production process. "In the future, we will also leverage the development of film industrialization to fully unleash our imagination and creativity, create and produce more high-quality film works, and achieve maximum empathy, resonance, and resonance with the audience," said Rao Shuguang, President of the China Film Critics Society.
This summer's films have generally had a high level of discussion. "The Disappearing She" and "All in One" revolve around the popular anti gambling and anti fraud themes. Spreading mainstream value through the interlocking suspense rhythm and compact plot, this innovative expression has a huge impact and infectiousness on the audience.
The higher the topic of the film, the stronger its marketability. This summer, multiple films will focus on short video platforms for promotion. Multiple movies have achieved strong breaking effects due to their high level of discussion and even being popular on social media platforms before being released. It has been proven that audience curiosity may translate into film popularity and boost box office revenue.
Chen Jin stated that in previous years, the peak box office for the summer season usually occurred after late July. However, this year, due to the early popularity of "The Disappearing She" in the Dragon Boat Festival season, it has laid a good foundation for the summer season. Subsequently, a series of popular films supported the sustained high box office of the market.
This summer's season also has many highlights in terms of details. Firstly, a large number of viewers returned to the cinema. 52.7% of the audience entered the cinema for the first time this year, and the proportion of experienced movie fans who have watched more than 5 movies per year has also significantly increased. This indicates that the viewing habits of low-frequency users are being re cultivated, and the basic needs of high-frequency audiences have also been consolidated.
Secondly, the proportion of family parent-child viewers dragging their children to watch movies in groups has increased. For example, 43.8% of the ticket buyers for "Chang'an 30000 Miles" are people aged 35 and above. The film promotes traditional culture and has won the love of parents and children.
The record high box office of summer films once again proves the strong willingness of audiences to pay for high-quality content, which also motivates relevant practitioners to focus on creating high-quality works and strive to win full recognition from the market and audiences.