Accelerate the construction of Chinese discourse and narrative system. Chinese story | China | discourse
Analysis of Reason and Doctrine
Author: Liu Ying
The discourse system and narrative system are closely connected and mutually accomplished. The former creates theoretical evidence for the latter, while the latter provides a communication field for the former. Both reflect a country's status and influence in the international community. To comprehensively promote the great rejuvenation of the Chinese nation with Chinese path to modernization, we need to accelerate the construction of Chinese discourse and Chinese narrative system that match China's comprehensive national strength and international status.
Optimize and expand the content of the discourse. The narrative system is the external expression form of the ideological and knowledge system, which is the expression paradigm of a country's economic and social development mode, era spirit, and cultural tradition during a certain period. It is the discourse mode or style used by a country in communication and dissemination with foreign audiences as the main target, carrying the national image and interests. The Chinese narrative system is composed of terms, concepts, categories, and discourse systems with Chinese characteristics. The urgent task in building a narrative system for China is to optimize and expand the content of discourse, actively participate in the setting of global issues such as peaceful development, environmental governance, and climate change, and shape a credible, lovely, and respectable image of China; The key to optimizing and expanding the content of discourse lies in adhering to the interpretation of Chinese practice with Chinese theory, and creating new concepts, categories, and expressions that integrate China and foreign countries. The concept of identity is the breakthrough point in constructing a narrative system. In recent years, China's concept of a community with a shared future for mankind, the "the Belt and Road" initiative, and the "common, comprehensive, cooperative, and sustainable security concept" have not only conveyed China's vision to the world, but also provided China's solutions to global problems. Against the backdrop of the overall strategy of the great rejuvenation of the Chinese nation and the unprecedented changes in the world, building a Chinese discourse and narrative system requires not only using Chinese practice to do a good job in international communication, but also actively creating global issues; We should also be good at telling the story of China's development, exploring narratives with global significance and human value, and enhancing our self shaping ability in external communication. Specifically, it is necessary to use accurate and vivid data, cases, and stories to lay the foundation for new concepts, categories, and expressions, in order to accurately explain China's unique historical fate, cultural traditions, and basic national conditions. In the process of elaborating on the "great principles of the Chinese path" and the "great wisdom of the Chinese story", it is necessary to form Chinese expressions, rhetoric, and semantics in the international public opinion field.
Innovative ways of expressing oneself in discourse. Innovative expression methods are an important part of building a new era of Chinese discourse system, guiding the audience to accurately understand China, and inspiring resonance and empathy. Innovation in discourse methods includes two aspects: content innovation and form innovation. Content innovation focuses on convincing people through reasoning and contextualizing them, enhancing the persuasiveness and explanatory power of discourse, and convincing and moving people from a rational perspective; The focus of formal innovation lies in using emotions and interests to attract people, and opening up channels of empathy between discourse expression and the audience. To build a Chinese discourse and narrative system, it is necessary to coordinate the innovation of discourse content and form. The innovation of discourse content should be based on facts, and based on emotions, tell the stories of China, the CPC, and the Chinese people, and vividly demonstrate the unique charm of Chinese culture, the glorious history of the centennial party, and the happy life of the people; Improve translation skills by accurately expressing the core ideas in discourse expression through various means, while fully considering the cultural background and acceptance level of the target audience. The innovation of discourse form should be adept at using vivid and vivid contemporary discourse, easy to understand mass discourse, and logical academic discourse, adopting active absorption, clever integration, and mutual resonance to express both thoughts and qualities, as well as warmth and warmth; Grasp the trend of mobility, socialization, and visualization in the field of international communication, and make good use of multimodal media that is coupled with text, images, sound, images, and online interaction.
Promote the participation of diverse stakeholders. The discourse subject is the speaker and disseminator of discourse information, and is the most active and crucial factor in constructing a discourse system. In the era of new media, the transformation of communication behavior, methods, and content is accelerating the decentralization of the narrative system, and the discourse subject is shifting from singular to diverse, from "monologue" to "chorus". To transform China's development advantages into discourse advantages, and to transform China's institutional advantages into discourse confidence, it is necessary to involve multiple stakeholders and establish a positive interaction, harmonious and friendly transmission and reception relationship. Therefore, the choice of the discourse subject needs to comprehensively consider factors such as the purpose of discourse dissemination and the context of new media dissemination, cultural differences and psychological needs of the discourse object. The discourse of party and government departments has strong authority and can disseminate and push information through platforms such as press conferences, foreign cultural exchanges, economic and trade activities, traditional media, and new media; Various unofficial organizations and institutions provide arguments, comments, and paraphrases to the audience, which helps to present the objectivity and public nature of discourse; The first person perspective of individual citizens makes discourse more warm and can evoke empathy and resonance. At the same time, it is necessary to promote positive interaction between diverse subjects and discourse targets in external communication, strengthen communication and cooperation with foreign media institutions, and vigorously cultivate specialized talents who are familiar with the Party and state policies, understand China's national conditions, have a global perspective, proficiently use foreign languages, and understand international rules, in order to enhance the appeal and influence of Chinese discourse.
Establish a sound mechanism for evaluating discourse effectiveness. The evaluation of communication effectiveness is an important reference for measuring the dissemination and influence of Chinese discourse in the international public opinion field, and can make accurate judgments on the advantages, disadvantages, and core competitiveness of China's foreign discourse. To do a good job in evaluating the effectiveness of communication, it is necessary to grasp the principles, highlight the key points, and clarify the path to ensure operability. In terms of principles and priorities, we need to focus on several issues such as who is speaking, what is being said, how to say it, who is being told, and how to achieve results. We need to focus on elements such as the credibility of discourse content, creativity in discourse methods, precision in discourse objects, integration of discourse platforms, and visualization of discourse effects; Pay attention to the mutual influence between the discourse subject, discourse content, discourse platform, discourse mode, discourse object, and discourse feedback, adhere to the evaluation of discourse subject, discourse content, communication media, discourse audience, discourse mode, etc. from multiple disciplines, forms, channels, and perspectives; Adhere to the unity of country effect, language effect, and media effect evaluation, balance the scale and quality of communication, and balance macro and micro communication. Build a high standard, standardized, and actionable evaluation index system for discourse effectiveness in path selection, and conduct multi-dimensional comprehensive evaluation; Prevent relying solely on ratings, clicks, releases, box office revenue, and traffic data; Comprehensively utilizing technologies such as big data and artificial intelligence to construct an international communication effectiveness data collection, organization, feedback, and application system, leveraging the professional and independent advantages of third-party organizations, and enhancing the objectivity, impartiality, and scientificity of external communication effectiveness evaluation.
Guangming Daily
