A trillion dollar market has arrived! Nearly 70 car models participated, new energy vehicles for rural areas | new energy | market

On June 16th, the 2023 New Energy Vehicles Going to the Countryside Campaign, jointly organized by the Ministry of Industry and Information Technology, the National Development and Reform Commission and other five ministries, was officially launched in Wuxi, Jiangsu. From June to December this year, we will promote the application of new energy vehicles in rural areas through various means.

Currently, the new energy vehicle market in China is continuing to grow rapidly. Facing the vast rural market, how can new car sales further sink, how should charging stations be laid out and constructed, and what innovative application scenarios are there in the future?

New energy vehicles launched in rural areas, with practical promotion in multiple regions

On the morning of June 16th, at the launch site of the new energy vehicle rural promotion event in Wuxi, Jiangsu, multiple car companies exhibited new energy vehicles for promotion. It is understood that a total of 69 car models from 30 companies participated in the rural activities this year. In order to encourage consumers to purchase cars, Wuxi City has also issued a 30 million yuan supporting new energy vehicle consumption voucher.

Xiong Binqian, Director of the Industrial Transformation and Upgrading Division of the Department of Industry and Information Technology of Jiangsu Province: The number of new energy vehicles in rural areas is now steadily increasing. From January to May this year, the province's new energy vehicle promotion volume was 240000, a year-on-year increase of 58%. So far, the province's new energy vehicle ownership has reached 1.23 million.

In addition to local subsidies, some car companies have also recently launched promotional activities. At a 4S store in Yuncheng, Shanxi, the micro pure electric car, originally priced at around 40000 to 80000 yuan, can offer a maximum discount of 13000 yuan, which has also attracted many consumers to come and buy a car.

Industry experts have introduced that the new energy vehicle rural activities are not only targeted at rural consumers, but also include many small cities and county-level markets.

Rural car demand is diverse, and affordable small cars are more popular

To open up the rural market, it is necessary to first find the car model suitable for rural use.

In Jijia Village, 30 kilometers away from the center of Wuxi, Jiangsu, villager Huang Bing spent over 120000 yuan two years ago to purchase the earliest hybrid new energy vehicle in the village.

Huang Bing told reporters that when doing business, he basically has to drive up to one or two hundred kilometers every day. The main reason that attracted him to buy this car was to save money.

Huang Bing, owner of new energy vehicles in Wuxi, Jiangsu: The electricity charge for pure electric vehicles is less than 8 cents per kilometer. The pure electric mode is normally used in urban areas. There is no problem with a cruising range of more than 120 kilometers. The cruising range in fuel hybrid mode is almost more than 1000 kilometers.

From the perspective of consumer car models, the demand for rural vehicles is more diverse, and models that can transport goods are also relatively popular. Pure electric and hybrid models are available, but the overall price range of vehicles is relatively low.

Experts introduce that the models participating in the new energy rural activities this year have also been upgraded overall. Recent policies have also proposed to encourage new energy vehicle enterprises to develop more economical and practical vehicle models based on the consumption characteristics of rural areas, especially new energy cargo micro noodles, micro trucks, light trucks and other products.

The entire sales and service chain is sinking

New energy vehicles going to rural areas will drive a billion dollar market

During the interview, the reporter learned that with the gradual expansion of the rural new energy vehicle consumption market, the current support networks for sales stores and after-sales services of major brands also urgently need to be quickly expanded and sunk. This sinking of the entire chain is also another key factor in ensuring the entry of new energy vehicles into rural areas.

Data shows that from January to May this year, the market share of new energy vehicles in the overall new car market in China has reached 27.7%; However, according to industry estimates, this figure is only around 10% in county and rural markets, indicating significant potential for future growth.

Jing Chunmei, Director of the Energy Policy Research Department of the China International Economic Exchange Center: It is estimated that by 2030, the number of cars per 1,000 people in rural areas in my country will reach 160, and the total number of cars will exceed 70 million. It is estimated that the new energy vehicles going to the countryside will probably drive a market of 100 billion yuan.

[News link]

Five departments jointly launch the 2023 New Energy Vehicle Campaign to the Countryside

On the 16th, it was learned from the Ministry of Industry and Information Technology that five departments, including the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration, have simultaneously launched the 2023 new energy vehicle campaign in Wuxi, Jiangsu, Qionghai, Hainan, and Jingmen, Hubei.

According to the relevant person in charge of the Ministry of Industry and Information Technology, the event will take place from June to December 2023, with a total of 69 new energy vehicle models participating. This event is organized and implemented by the China Association of Automobile Manufacturers, with coordinated support from local industrial and information technology, development and reform, agriculture and rural areas, commerce, and energy authorities; Each new energy vehicle production and sales enterprise actively participates, recommends advanced vehicle models suitable for the rural market, formulates promotional policies, and establishes a sound after-sales service system; Each charging facility construction and operation enterprise cooperates to improve the layout of charging facilities and introduces charging preferential policies; All participating e-commerce and Internet platforms actively cooperate with the on-site activities, carry out online promotions, and cooperate with car enterprises to hold live car sales or cloud sales exhibitions.

In terms of activity content, the event will be carried out in a combination of "offline+cloud" forms. Offline activities mainly include the launch ceremony, a series of exhibitions in advantageous areas, demonstration activities in characteristic areas, and various activities actively carried out by various regions; "On cloud" activities are organized by e-commerce and Internet platforms according to the on-site activities, to set up online publicity columns, carry out "on cloud" promotions, live car sales and other activities, and participate in and continue to carry out new energy vehicles to the countryside activities.

The development of new energy vehicles is the only way for China to move from a major automobile country to a strong automobile country. In recent years, China has followed the trend of transformation in the automotive industry and achieved positive results in promoting the development of the new energy vehicle industry. Since 2020, the Ministry of Industry and Information Technology, in collaboration with relevant departments, has held 17 special events and 160 touring exhibitions in Shandong, Jiangsu, Hainan and other places, driving the construction of automobile marketing and service networks in rural areas, and improving the convenience of rural residents in purchasing and using cars.